Product Marketing Consultant

📌 Core Information

🔹 Job Title: Product Marketing Consultant

🔹 Company: CapTech Consulting

🔹 Location: Richmond, VA & Chicago, IL

🔹 Job Type: Full-time, Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site & Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing SaaS, AI, and consulting service accelerators across various industries.
• Collaborating with senior product leaders to refine business features and prioritize launches.
• Creating sales, packaging, and pricing strategies for products.
• Working with marketing and creative teams to create compelling content for collateral and customer pitches.
• Training and briefing account leadership and sales teams on product details and strategies.

ASSUMPTION: This role requires a strong blend of product management, marketing, and consulting skills. The ideal candidate will have experience in defining and launching high-quality products, as well as working with cross-functional teams to bring products to market.

📋 Key Responsibilities

✅ Assist in developing SaaS, AI, and consulting service accelerators across various industries.

✅ Collaborate with senior CapTech product leaders to refine business features for top service/product offerings and prioritize their launches.

✅ Support senior product leaders with product strategy and design roadmap development.

✅ Create comprehensive sales, packaging, and pricing strategies that integrate SaaS, AI, and consulting service accelerators.

✅ Work with legal teams to identify and manage intellectual property needs, including copyright and patent requirements.

✅ Collaborate with marketing and creative teams to create compelling content for collateral and customer pitches.

✅ Lead and partner with product leaders to develop core positioning and messaging for products.

✅ Research competition to understand positioning and market pricing to maintain a competitive edge.

✅ Train and brief account leadership and the sales teams on product details and strategies.

ASSUMPTION: The responsibilities listed are essential for driving product success and require strong communication, collaboration, and strategic thinking skills.

🎯 Required Qualifications

Education: Bachelor's degree required, MBA preferred

Experience: Minimum of 5 years of experience as a Product Manager or Product Marketing Manager, with a proven track record of launching high-quality products.

Required Skills:

• Proven success in defining and launching high-quality products.
• Consulting experience is preferred.
• Knowledge of AI and the impact across healthcare, insurance, and sports industries is advantageous.
• Exceptional written and verbal communication skills.
• Technical background with experience in agile development methodologies.
• Strong teamwork and collaboration skills.
• Demonstrated ability to influence cross-functional teams without direct authority.

Preferred Skills:

• Experience in the IT Services and IT Consulting industry.
• Familiarity with CapTech's services and products.

ASSUMPTION: The required qualifications listed are essential for success in this role. However, CapTech values diversity and encourages candidates from all backgrounds to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Consultant with 5-10 years of experience in the IT Services and IT Consulting industry)

Benefits:

• Generous PTO
• Health Coverage
• Disability Insurance
• Paid Family Leave
• Learning & Development Programs
• Mental Health Support
• Fertility and Family-Forming Coverage
• Personalized Lifestyle Benefits
• Employee Resource Groups
• Philanthropic Partnerships
• 401(k) Matching

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Consultant with the required experience level. The benefits listed are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: CapTech is a technology consulting firm focused on defining and delivering what’s next for organizations. They specialize in data & analytics, customer engagement, transformation, technology solutions, cloud strategy, agile transformation, mobile & devices, Salesforce, Java, and management consulting.

Company Size: CapTech has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CapTech was founded in 1997 and has since grown to become a leading technology consulting firm with offices across the United States.

Company Description:

• CapTech is a strategic problem-solver with a deep understanding of the power of technology.
• The company thrives on leveraging the latest innovations to overcome obstacles and deliver results for clients.
• CapTech's approach is centered on strong relationships and a commitment to achieving what's possible through technology.

Company Specialties:

• Data & Analytics
• Customer Engagement
• Transformation
• Technology Solutions
• Cloud Strategy
• Agile Transformation
• Mobile & Devices
• Salesforce
• Java
• Management Consulting

Company Website: www.captechconsulting.com

ASSUMPTION: CapTech's focus on innovation and problem-solving makes it an attractive option for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Product Marketing Consultant will report directly to the Senior Product Leader and work closely with cross-functional teams, including product, marketing, sales, and legal.

Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The specific work arrangement may vary based on the employee's location and the needs of the project.

Growth Opportunities:

• CapTech offers a variety of career paths based on skills and passions, with customizable career progression and comprehensive benefits packages.
• The company's focus on innovation and problem-solving provides opportunities for employees to grow and develop their skills.
• CapTech's mid-sized company environment offers opportunities for career advancement and leadership roles.

ASSUMPTION: The growth opportunities listed are subject to change and may vary based on the employee's location, role, and the needs of the company.

🌍 Location & Work Environment

Office Type: CapTech has multiple offices across the United States, with the primary office for this role located in Richmond, VA. The company also has a presence in Chicago, IL.

Office Location(s): 7100 Forest Ave, Richmond, VA 23225 & 318 W Adams Street, Chicago, IL 60606

Geographic Context:

• Richmond, VA: A mid-sized city with a growing tech industry, offering a blend of urban and suburban living with a lower cost of living compared to larger cities.
• Chicago, IL: A large, diverse city with a vibrant tech industry, offering a wide range of cultural, entertainment, and professional opportunities.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.

ASSUMPTION: The work environment and schedule may vary based on the employee's location, role, and the needs of the project.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a CapTech recruiter
• In-depth interview with the hiring manager and/or team members
• Final interview with a senior leader or panel
• Background check and offer extension

Key Assessment Areas:

• Product management and marketing skills
• Communication and collaboration skills
• Problem-solving and strategic thinking skills
• Cultural fit and alignment with CapTech's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your product management and marketing achievements.
• Demonstrate your understanding of CapTech's services and products in your application materials.

ATS Keywords: Product Management, Product Marketing, SaaS, AI, Consulting, Communication, Agile Development, Collaboration, Product Strategy, Market Research, Sales Strategy, Intellectual Property Management, Content Creation, Positioning, Messaging

ASSUMPTION: The application process and interview questions may vary based on the specific needs of the role and the company.

🛠️ Tools & Technologies

• Product management and marketing tools (e.g., Asana, Trello, JIRA, Marketo)
• AI and machine learning tools (e.g., Python, R, TensorFlow)
• Consulting-specific tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The tools and technologies listed are subject to change and may vary based on the employee's role and the needs of the project.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Accountable
• Fun

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and driving client success

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you able to collaborate effectively with cross-functional teams to deliver results?
• Do you have a proven track record of defining and launching high-quality products?

ASSUMPTION: CapTech values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced environment
• Working with cross-functional teams to align on product strategy and roadmaps
• Managing intellectual property requirements and legal considerations
• Adapting to changes in the market and competitive landscape

ASSUMPTION: The potential challenges listed are common to roles in product management, marketing, and consulting. CapTech provides opportunities for growth and development to help employees overcome these challenges.

📈 Similar Roles Comparison

• Product Manager vs. Product Marketing Manager: This role combines aspects of both roles, requiring a blend of strategic thinking, tactical execution, and cross-functional collaboration.
• Industry-specific context: CapTech's focus on technology consulting provides opportunities to work with a wide range of clients and industries.
• Career path comparison: This role offers opportunities for growth and advancement within CapTech's mid-sized company environment.

ASSUMPTION: The comparison points listed are subject to change and may vary based on the specific needs of the role and the company.

📝 Sample Projects

• Developing a SaaS product accelerator for a healthcare client to improve patient outcomes and reduce costs
• Creating a sales, packaging, and pricing strategy for an AI-driven consulting service offering
• Working with a cross-functional team to launch a new product offering for a financial services client

ASSUMPTION: The sample projects listed are illustrative of the types of projects a Product Marketing Consultant at CapTech might work on. The specific projects may vary based on the employee's role and the needs of the company.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the product team currently, and how can this role help address them?
• How does CapTech support the growth and development of its employees in this role?
• What is the company's approach to product strategy and roadmap development, and how does this role fit into that process?
• How does CapTech foster a culture of innovation and collaboration, and what opportunities are there for employees to contribute to that culture?
• What is the work-life balance like for this role, and how does CapTech support employees in achieving that balance?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the work environment. CapTech values candidates who are proactive and engaged in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your product management and marketing achievements to discuss during the interview.
• Research CapTech's services and products to demonstrate your understanding of the company's offerings.
• Follow up with the CapTech recruiter within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.