📌 Core Information
🔹 Job Title: Product Marketing Consultant
🔹 Company: CapTech Consulting
🔹 Location: Richmond, VA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: IT Services & Consulting
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Richmond, VA & Reston, VA)
🚀 Job Overview
Key aspects of this role include:
- Developing SaaS, AI, and consulting service accelerators across various industries.
- Collaborating with senior product leaders to refine business features and prioritize launches.
- Creating sales, packaging, and pricing strategies for top service/product offerings.
- Working with legal teams to manage intellectual property needs.
- Training and briefing account leadership and sales teams on product details and strategies.
ASSUMPTION: This role requires a strong blend of product strategy, marketing, and management skills, with a focus on innovation and competitive positioning.
📋 Key Responsibilities
✅ Assist in developing SaaS, AI, and consulting service accelerators across various industries.
✅ Collaborate with senior product leaders to refine business features for top service/product offerings and prioritize their launches.
✅ Support senior product leaders with product strategy and design roadmap development.
✅ Create comprehensive sales, packaging, and pricing strategies that integrate SaaS, AI, and consulting service accelerators.
✅ Work with legal teams to identify and manage intellectual property needs, including copyright and patent requirements.
✅ Collaborate with marketing and creative teams to create compelling content for collateral and customer pitches.
✅ Lead and partner with product leaders to develop core positioning and messaging for products.
✅ Research competition to understand positioning and market pricing to maintain a competitive edge.
✅ Train and brief account leadership and the sales teams on product details and strategies.
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: Minimum of 5 years of experience as a Product Manager or Product Marketing Manager
Required Skills:
- Proven success in defining and launching high-quality products
- Consulting experience (preferred)
- Knowledge of AI and its impact across healthcare, insurance, and sports industries (advantageous)
- Exceptional written and verbal communication skills
- Technical background with experience in agile development methodologies
- Strong teamwork and collaboration skills
- Demonstrated ability to influence cross-functional teams without direct authority
Preferred Skills:
- Experience in the IT services and consulting industry
- Familiarity with the AI and machine learning landscape
ASSUMPTION: Candidates should have a strong track record in product management or marketing, with a focus on driving product success and market adoption.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Consultant with 5-10 years of experience in the IT services and consulting industry)
Benefits:
- Generous PTO
- Health Coverage
- Disability Insurance
- Paid Family Leave
- Learning & Development Programs
- Mental Health Support
- Inclusive Fertility Coverage
- Personalized Lifestyle Benefits
- Employee Resource Groups
- Philanthropic Partnerships
- 401(k) Matching
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Consultant with the required experience level in the IT services and consulting industry. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CapTech Consulting operates in the IT Services and IT Consulting industry, focusing on defining and delivering innovative technology solutions for organizations.
Company Size: CapTech Consulting has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: CapTech Consulting was founded in 1997, with over two decades of experience in the technology consulting space.
Company Description:
- CapTech is a technology consulting firm focused on defining and delivering what’s next for organizations.
- The company specializes in data & analytics, customer engagement, transformation, technology solutions, cloud strategy, agile transformation, mobile & devices, Salesforce, Java, and management consulting.
- CapTech is committed to fostering a culture of equality, inclusion, and fairness, with a focus on creating a diverse environment where each employee can bring their unique ideas, backgrounds, and experiences to the workplace.
Company Specialties:
- Data & Analytics
- Customer Engagement
- Transformation
- Technology Solutions
- Cloud Strategy
- Agile Transformation
- Mobile & Devices
- Salesforce
- Java
- Management Consulting
Company Website: CapTech Consulting
ASSUMPTION: CapTech Consulting is a well-established company with a strong focus on technology innovation and client success. The company's size and industry experience provide a solid foundation for growth and professional development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a strong foundation in product management or marketing, with a focus on driving product success and market adoption.
Reporting Structure: The Product Marketing Consultant will report directly to senior product leaders and work closely with cross-functional teams, including marketing, sales, and legal.
Work Arrangement: This is a hybrid role, with a requirement to work on-site in Richmond, VA or Reston, VA for a portion of the week, with the remainder of the time being remote.
Growth Opportunities:
- CapTech Consulting offers a variety of career paths based on skills and passions, with customizable career progression and a comprehensive benefits package to support employees along the way.
- The company's focus on innovation and client success provides opportunities for professional growth and development.
- CapTech Consulting's mid-sized company environment offers ample opportunities for collaboration and mentorship.
ASSUMPTION: This role offers strong growth potential, with opportunities for career advancement and professional development within CapTech Consulting's mid-sized company environment.
🌍 Location & Work Environment
Office Type: CapTech Consulting has multiple office locations, with this role being based out of the Richmond, VA or Reston, VA offices.
Office Location(s): 7100 Forest Ave, Richmond, VA & 11710 Plaza America Drive Suite 1020, Reston, VA
Geographic Context:
- Richmond, VA is the capital of the state of Virginia and is located in the eastern United States.
- The city is known for its rich history, cultural attractions, and outdoor activities.
- Reston, VA is a planned community in Fairfax County, Virginia, with a focus on sustainability and green living.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- On-site or video interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Product management and marketing skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant product management or marketing experience and achievements in your resume.
- Tailor your cover letter to emphasize your fit for the role and CapTech Consulting's company culture.
- Prepare examples of successful product launches or marketing campaigns to discuss during the interview.
ATS Keywords: Product Management, Product Marketing, SaaS, AI, Consulting, Agile, Cross-functional Teams, Market Research, Sales Strategy, Intellectual Property, Content Creation, Positioning, Messaging, Team Leadership
ASSUMPTION: CapTech Consulting's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Product management software (e.g., Asana, Jira, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch, AWS SageMaker)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary based on CapTech Consulting's internal processes and client needs.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Innovative
- Collaborative
- Accountable
- Respectful
- Fun
Work Style:
- Agile and adaptable
- Results-driven
- Team-oriented
- Strong communication skills
- Problem-solving mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a proven track record of driving product success and market adoption?
ASSUMPTION: CapTech Consulting values a strong cultural fit, with a focus on finding employees who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing on-site and remote work responsibilities
- Navigating a mid-sized company structure and culture
- Adapting to the unique needs and requirements of various clients and industries
ASSUMPTION: These potential challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Product Manager vs. Product Marketing Manager: This role combines aspects of both product management and marketing, requiring a strong blend of skills and experience in both areas.
- Industry-specific context: CapTech Consulting operates in the IT services and consulting industry, with a focus on technology innovation and client success. This role requires a strong understanding of the AI and machine learning landscape, as well as the ability to work with various industries and clients.
- Career path comparison: This role offers strong growth potential, with opportunities for career advancement and professional development within CapTech Consulting's mid-sized company environment.
ASSUMPTION: This role offers a unique blend of product management and marketing responsibilities, with a focus on driving product success and market adoption in the IT services and consulting industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven product offering in the healthcare industry
- Collaborating with senior product leaders to refine business features and prioritize launches for a top consulting service offering
- Creating sales, packaging, and pricing strategies for a suite of SaaS products targeted at the insurance industry
ASSUMPTION: These sample projects illustrate the range of responsibilities and requirements for the Product Marketing Consultant role at CapTech Consulting.
❓ Key Questions to Ask During Interview
- Can you describe the typical product development lifecycle at CapTech Consulting?
- How does CapTech Consulting support the professional growth and development of its employees?
- What is the company culture like, and how does it support work-life balance?
- How does CapTech Consulting approach diversity, equity, and inclusion in its hiring and internal practices?
- What are the most challenging aspects of working in a mid-sized company environment, and how does CapTech Consulting address them?
ASSUMPTION: These key questions will help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant product management or marketing experience and achievements
- Write a compelling cover letter that emphasizes your fit for the role and CapTech Consulting's company culture
- Prepare examples of successful product launches or marketing campaigns to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
