📌 Core Information
🔹 Job Title: Product Marketing Consultant
🔹 Company: CapTech Consulting
🔹 Location: Richmond, Virginia, USA (with remote/hybrid options)
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing SaaS, AI, and consulting service accelerators across various industries.
- Collaborating with senior product leaders to refine business features and prioritize launches.
- Creating comprehensive sales, packaging, and pricing strategies.
- Working with marketing and creative teams to create compelling content for collateral and customer pitches.
- Training and briefing account leadership and sales teams on product details and strategies.
ASSUMPTION: This role requires a strong blend of product management, marketing, and consulting skills. Candidates should be comfortable working in a dynamic, cross-functional environment and have experience in AI and SaaS products.
📋 Key Responsibilities
✅ Assist in developing SaaS, AI, and consulting service accelerators across various industries.
✅ Collaborate with senior product leaders to refine business features for top service/product offerings and prioritize their launches.
✅ Support senior product leaders with product strategy and design roadmap development.
✅ Create comprehensive sales, packaging, and pricing strategies that integrate SaaS, AI, and consulting service accelerators.
✅ Work with legal teams to identify and manage intellectual property needs, including copyright and patent requirements.
✅ Collaborate with marketing and creative teams to create compelling content for collateral and customer pitches.
✅ Lead and partner with product leaders to develop core positioning and messaging for products.
✅ Research competition to understand positioning and market pricing to maintain a competitive edge.
✅ Train and brief account leadership and the sales teams on product details and strategies.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Candidates should be comfortable working in a fast-paced, agile environment.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: Minimum of 5 years of experience as a Product Manager or Product Marketing Manager. Consulting experience is preferred.
Required Skills:
- Proven success in defining and launching high-quality products.
- Knowledge of AI and the impact across healthcare, insurance, and sports industries is advantageous.
- Exceptional written and verbal communication skills.
- Technical background with experience in agile development methodologies.
- Strong teamwork and collaboration skills.
- Demonstrated ability to influence cross-functional teams without direct authority.
Preferred Skills:
- Experience with SaaS products.
- Familiarity with the consulting industry.
- Ability to manage intellectual property requirements.
ASSUMPTION: Candidates should have a strong foundation in product management and marketing, with a willingness to learn and adapt in a consulting environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for the Richmond, VA area)
Benefits:
- Generous PTO
- Health Coverage
- Disability Insurance
- Paid Family Leave
- Learning & Development Programs
- Mental Health Support
- Inclusive Fertility Coverage
- Personalized Lifestyle Benefits
- Employee Resource Groups
- Philanthropic Partnerships
- 401(k) Matching
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. CapTech offers a comprehensive benefits package to support employees' professional and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: CapTech is an IT Services and IT Consulting company, focusing on defining and delivering innovative technology solutions for organizations.
Company Size: CapTech has 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: CapTech was founded in 1997 and has since grown to become a leading technology consulting firm.
Company Description:
- CapTech is a technology consulting firm focused on defining and delivering what’s next for organizations.
- The company thrives on leveraging the latest innovations to overcome obstacles and drive success for its clients.
- CapTech is committed to fostering a culture of equality, inclusion, and fairness, with a strong focus on diversity and belonging efforts.
Company Specialties:
- Data & Analytics
- Customer Engagement
- Transformation
- Technology Solutions
- Cloud Strategy
- Agile Transformation
- Mobile & Devices
- Salesforce
- Java
- Management Consulting
Company Website: www.captechconsulting.com
ASSUMPTION: CapTech's focus on innovation and client success creates an exciting and dynamic work environment. The company's commitment to diversity, inclusion, and belonging fosters a supportive and inclusive culture.
📊 Role Analysis
Career Level: This role is at the mid-level, offering opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Consultant will report directly to the Senior Product Leader and collaborate with cross-functional teams, including marketing, sales, and legal.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for 2 days per week and remotely for the remaining 3 days.
Growth Opportunities:
- As CapTech continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company.
- The role offers exposure to various industries and technologies, allowing the candidate to expand their skillset and knowledge base.
- CapTech's commitment to learning and development provides numerous opportunities for professional growth and certification.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance. CapTech's growth and commitment to employee development create ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: CapTech's offices are modern and collaborative spaces designed to foster innovation and teamwork.
Office Location(s): Richmond, Virginia (with remote/hybrid options)
Geographic Context:
- Richmond, Virginia, is a vibrant city with a rich history, offering a mix of urban and suburban living options.
- The city is home to a diverse range of industries, including technology, finance, and healthcare.
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2 days on-site per week).
ASSUMPTION: CapTech's offices provide a collaborative and innovative work environment, while Richmond, Virginia, offers a diverse range of living options and a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a CapTech recruiter
- In-depth interview with the hiring manager and/or team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Product management and marketing skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product management and marketing experience, as well as any experience with AI, SaaS, or consulting.
- Be prepared to discuss your experience with product launches, sales strategies, and cross-functional team collaboration.
- Demonstrate your ability to manage intellectual property requirements and work with legal teams.
- Showcase your understanding of CapTech's business and how your skills and experience align with the company's mission and values.
ATS Keywords: Product Management, Product Marketing, SaaS, AI, Consulting, Cross-functional Teams, Intellectual Property, Sales Strategies, Launch Planning
ASSUMPTION: CapTech's interview process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who can demonstrate their ability to work collaboratively and adapt to a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., JIRA, Asana, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Product management tools (e.g., Aha!, ProductPlan, JIRA Service Management)
ASSUMPTION: CapTech uses a variety of tools and technologies to support its product management and marketing efforts. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven
Self-Assessment Questions:
- How do you approach working with cross-functional teams to achieve common goals?
- Can you provide an example of a time when you had to manage intellectual property requirements for a product launch?
- How do you stay up-to-date with industry trends and competitor activities in the AI and SaaS spaces?
ASSUMPTION: CapTech values candidates who are client-centric, innovative, collaborative, agile, and inclusive. The company seeks employees who can thrive in a dynamic, fast-paced environment and contribute to its culture of collaboration and continuous improvement.
⚠️ Potential Challenges
- The role requires a strong blend of product management, marketing, and consulting skills, which may be challenging for candidates with a background in only one or two of these areas.
- The role involves working with a diverse range of industries and technologies, which may require candidates to quickly learn and adapt to new environments.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The role may require occasional travel to client sites or industry events.
ASSUMPTION: CapTech's hybrid work arrangement and commitment to learning and development provide opportunities for employees to overcome these challenges and grow both personally and professionally.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this role places a greater emphasis on product strategy and consulting, requiring candidates to have a strong understanding of both product management and marketing principles.
- In the AI and SaaS industries, this role requires a deeper understanding of the technologies and their applications across various industries, such as healthcare, insurance, and sports.
- Career-wise, this role offers opportunities for growth and advancement within CapTech's consulting practice, with potential paths to senior product leadership or management consulting roles.
ASSUMPTION: CapTech's unique blend of product management, marketing, and consulting creates a distinct role that offers opportunities for growth and advancement within the company's consulting practice.
📝 Sample Projects
- Developing a comprehensive sales, packaging, and pricing strategy for a new AI-driven healthcare product, including market research, competitive analysis, and customer segmentation.
- Collaborating with a cross-functional team to refine the business features and prioritize the launch of a new SaaS product for the insurance industry, including user research, product roadmap development, and stakeholder management.
- Working with a legal team to manage intellectual property requirements for a new consulting service offering, including trademark registration, copyright protection, and non-disclosure agreement (NDA) management.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Product Marketing Consultant role at CapTech.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at CapTech and how this role fits into that process?
- How does CapTech support the professional development and growth of its product marketing consultants?
- Can you provide an example of a successful product launch at CapTech and the role that the product marketing consultant played in that process?
- How does CapTech approach working with cross-functional teams, and what is the expected level of collaboration for this role?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does CapTech support its employees in overcoming those challenges?
ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the expectations for success in the Product Marketing Consultant position at CapTech.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product management and marketing experience, as well as any experience with AI, SaaS, or consulting.
- Prepare for your interview by researching CapTech's business and understanding the company's mission and values.
- If selected for an in-depth interview, be prepared to discuss your experience with product launches, sales strategies, and cross-functional team collaboration.
- Follow up with the CapTech recruiter within 24 hours after your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
