Product Marketing Coordinator, Diablo | Irvine, CA (Temp)

📌 Core Information

🔹 Job Title: Product Marketing Coordinator, Diablo | Irvine, CA (Temp)

🔹 Company: Blizzard Entertainment

🔹 Location: Irvine, California

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of marketing campaigns for the Diablo franchise
• Synthesizing product information for a cross-functional marketing audience
• Conducting market research to identify trends and opportunities
• Collaborating with cross-functional teams and external partners

ASSUMPTION: This role requires a self-motivated, highly organized, creative problem solver with excellent communication skills and the ability to work collaboratively with cross-functional teams in the gaming industry.

📋 Key Responsibilities

✅ Supporting the execution of marketing plans and Product Marketing strategies for Diablo IV and other Diablo mainline titles

✅ Coordinating meetings, following up on action items, and sharing communication plans and updates

✅ Creating copy for various marketing materials, including emails, social media posts, and website content related to Diablo IV

✅ Leveraging research, insights, past learnings, game, and business intelligence to better understand audiences, the player journey, and future opportunities

✅ Reading Product & Design documentation and synthesizing the information for a cross-functional marketing audience

✅ Working with marketing leaders across regions to coordinate, develop, measure, and improve global marketing strategies and tactics

✅ Managing relationships with developers, cross-functional teams, and various publishing functions, and promoting collaboration and alignment against business and campaign objectives

✅ Collaborating with Product Management, finance, and other commercial partners; contributing to aspects of business planning, including player acquisition and retention, launch/promotions timing, and lifecycle planning

✅ Working with 1st party partners and partner teams to support additional earned opportunities and maximize impact across the sales platforms

✅ Monitoring local game analytics and media and marketing program performance, and making recommendations to ensure that business goals are exceeded

✅ Coordinating with internal teams and external partners to ensure the timely delivery of marketing projects

✅ Maintaining and updating marketing calendars and project timelines

✅ Conducting market research to identify trends and opportunities in the gaming industry

ASSUMPTION: This role involves a mix of operational tasks, campaign execution, and market research, requiring a versatile skill set and the ability to adapt to different priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 1-2 years of relevant work experience in Product Strategy, Product Marketing, or Strategy Consulting

Required Skills:

• Excellent organizational and project management skills
• Strong writing skills and presentation skills, with a keen eye for detail
• Excellent organizational and time management skills
• A self-starter who can take initiative, work independently, and as part of a team
• Strong problem-solving and analytical skills

Preferred Skills:

• Direct experience in the gaming industry or marketing video games
• Familiarity with digital marketing and social media platforms
• Creative mindset with the ability to generate innovative ideas
• Master’s Degree in Business Administration
• Prior experience working for an international company or brand
• A strong understanding and passion for the Diablo franchise

ASSUMPTION: While the role requires specific skills and experience, Blizzard Entertainment is open to considering candidates from diverse backgrounds who may not meet every qualification but are enthusiastic about changing the games industry.

💰 Compensation & Benefits

Salary Range: $21.63 - $40.02 per hour (standard base pay range for new hires across all U.S. locations)

Benefits:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

Working Hours: Full-time, with some work on-site and some work-from-home

ASSUMPTION: The salary range provided is the standard base pay range for new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation, which is not guaranteed.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, specifically focused on video games and interactive entertainment

Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: Activision Blizzard was founded in 2008, following the merger of Activision and Vivendi Games, with a rich history in the gaming industry

Company Description:

• Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia
• The company is home to some of the most beloved entertainment franchises, including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™
• The company’s combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making it the largest gaming network on the planet

Company Specialties:

• Video Games
• Entertainment
• Consumer Products
• Media
• Film and TV
• Gaming
• and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Activision Blizzard, Inc. is a well-established and successful company in the entertainment industry, with a strong focus on video games and interactive entertainment. The company’s large size and diverse portfolio of franchises provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: The Product Marketing Coordinator reports to the Senior Manager, Product Marketing, Diablo IV

Work Arrangement: Hybrid, with some work on-site and some work-from-home, providing flexibility and a balance between remote work and in-person collaboration

Growth Opportunities:

• Progression within the marketing department, such as advancement to Senior Product Marketing Coordinator or Senior Manager roles
• Expansion into other areas of the business, such as brand marketing, community management, or event planning
• Potential relocation to other Blizzard Entertainment offices worldwide, providing exposure to different markets and cultures

ASSUMPTION: The Product Marketing Coordinator role offers a unique opportunity to gain experience in various aspects of marketing, working with cross-functional teams, and contributing to the success of one of the world’s most beloved entertainment franchises.

🌍 Location & Work Environment

Office Type: Blizzard Entertainment’s Irvine, CA office is a hybrid work environment, with some work on-site and some work-from-home

Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, California 90405, US

Geographic Context:

• The Irvine, CA office is located in Orange County, approximately 45 miles southeast of Los Angeles
• The area offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• Orange County is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters

Work Schedule: Full-time, with some work on-site and some work-from-home, providing flexibility and a balance between remote work and in-person collaboration

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the hiring manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with Blizzard Entertainment’s values
• Knowledge of the gaming industry and the Diablo franchise
• Ability to work collaboratively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your passion for the gaming industry and the Diablo franchise
• Showcase your problem-solving skills and analytical thinking through examples and anecdotes
• Prepare for behavioral interview questions that focus on your ability to work collaboratively with cross-functional teams
• Research Blizzard Entertainment’s company culture and values to ensure a strong cultural fit

ATS Keywords: Product Marketing, Marketing Campaigns, Marketing Strategy, Gaming Industry, Diablo, Cross-Functional Teams, Market Research, Project Management, Communication, Collaboration

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their skills and experiences through a series of interviews and assessments.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Tableau)
• Gaming industry-specific tools and platforms

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing and gaming industry settings. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Quality
• Fun
• One Team
• Integrity
• Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Passionate about the gaming industry and Blizzard Entertainment’s franchises
• Committed to delivering high-quality products and experiences

Self-Assessment Questions:

• How do your personal values align with Blizzard Entertainment’s company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach working with cross-functional teams, and what strategies do you use to ensure effective collaboration and communication?

ASSUMPTION: Blizzard Entertainment values a strong cultural fit and looks for candidates who align with the company’s values and work style. Applicants should be prepared to demonstrate their fit with the company culture through their responses to interview questions and their overall demeanor during the interview process.

⚠️ Potential Challenges

• The fast-paced nature of the gaming industry may require candidates to adapt quickly to changing priorities and deadlines
• The role may involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills
• The hybrid work arrangement may present challenges in maintaining work-life balance and fostering in-person collaboration
• The competitive nature of the gaming industry may require candidates to demonstrate their skills and experiences through a series of interviews and assessments

ASSUMPTION: The Product Marketing Coordinator role presents unique challenges and opportunities for growth and development. Candidates should be prepared to adapt to the fast-paced nature of the gaming industry and the demands of working with cross-functional teams.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Product Marketing Coordinator role places a greater emphasis on understanding and synthesizing product information for a cross-functional marketing audience
• The gaming industry is highly competitive and dynamic, requiring candidates to stay up-to-date with industry trends and best practices
• The career path for a Product Marketing Coordinator may lead to roles such as Senior Product Marketing Coordinator, Senior Manager, or Director of Product Marketing, with opportunities for advancement within the marketing department and the broader organization

ASSUMPTION: The Product Marketing Coordinator role is unique in its focus on the gaming industry and the Diablo franchise. Candidates should be prepared to demonstrate their knowledge of the gaming industry and their passion for Blizzard Entertainment’s franchises.

📝 Sample Projects

• Developing and executing a marketing campaign for the launch of a new Diablo expansion or DLC
• Conducting market research to identify trends and opportunities in the gaming industry, with a focus on the Diablo franchise
• Creating marketing materials, including emails, social media posts, and website content, for a Diablo-related event or promotion

ASSUMPTION: The Product Marketing Coordinator role offers a diverse range of projects and initiatives, allowing candidates to gain experience in various aspects of marketing and contribute to the success of one of the world’s most beloved entertainment franchises.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in the life of a Product Marketing Coordinator?
• How does the Product Marketing team collaborate with other departments, such as Product Management, Community Management, and Brand Marketing?
• What are the most important qualities and skills for success in this role?
• How does Blizzard Entertainment support the professional development and growth of its employees?
• What are the biggest challenges facing the Diablo franchise, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company culture. Asking thoughtful and insightful questions demonstrates engagement and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for phone or video screen with the hiring manager, focusing on your problem-solving skills and analytical thinking
• Research Blizzard Entertainment’s company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager or the team within one week of your interview, expressing your enthusiasm for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.