📌 Core Information
🔹 Job Title: Product Marketing - Crypto
🔹 Company: LayerZero Labs
🔹 Location: Vancouver, BC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Articulating the mission, impact, and promise of LayerZero and crypto
- Translating complex technical ideas into clear, engaging stories
- Creating world-class content for various platforms
- Acting as a public-facing evangelist for LayerZero's vision and voice
ASSUMPTION: This role requires a strong understanding of crypto and its various verticals, as well as exceptional storytelling and content creation skills.
📋 Key Responsibilities
✅ Translate complex technical ideas into clear, engaging stories for a broad audience
✅ Produce world-class content including essays, blog posts, video scripts, and explainers
✅ Act as a public-facing evangelist for LayerZero’s vision and voice
ASSUMPTION: The role may require staying updated with the latest trends and developments in the crypto space and adapting content strategies accordingly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of experience in storytelling, journalism, media, or content creation, with a focus on crypto or a related industry
Required Skills:
- Deep knowledge of crypto and at least one crypto vertical (e.g., DeFi, stablecoins, interop, gas abstraction)
- Excellent writing skills with a sharp voice and respect for clarity
- Fluency in chosen medium (written, visual, spoken, or social)
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience in public speaking or presenting
- Familiarity with SEO best practices
- Knowledge of content management systems (CMS)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $150,000 USD per year (based on experience and industry standards for a mid-level marketing role in Vancouver)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Vancouver. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LayerZero Labs operates in the computer networking products industry, focusing on omnichain interoperability protocols.
Company Size: LayerZero Labs has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: 2021, LayerZero Labs is a relatively new company with a strong focus on innovation and disruption in the crypto space.
Company Description:
- LayerZero Labs is committed to creating a community of cross-chain developers building dApps that unify the power of individual blockchains
- The company is funded by top-tier investors, including a16z, Sequoia, PayPal, and Binance Ventures
- LayerZero Labs is an equal opportunity employer that values diversity and inclusion
Company Specialties:
- Omnichain interoperability protocols
- Crypto and blockchain technology
- Cross-chain development
Company Website: layerzero.network
ASSUMPTION: LayerZero Labs is a fast-paced, innovative company that values creativity, collaboration, and a strong work ethic.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role may report directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK, with flexible work hours and the option to work from the Vancouver office
Growth Opportunities:
- Advancement within the marketing department (e.g., senior roles, management positions)
- Expansion into other areas of the company (e.g., product management, business development)
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: LayerZero Labs is a growing company with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work available)
Office Location(s): Vancouver, BC
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering numerous outdoor activities and cultural attractions
- The city has a thriving tech industry, with a strong focus on blockchain and cryptocurrency
- Vancouver has a mild, oceanic climate with cool summers and mild winters
Work Schedule: Flexible work hours with the option to work remotely
ASSUMPTION: Applicants should be comfortable working in a hybrid or remote environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call with the hiring manager
- Take-home content creation assignment
- Final interview with the team
Key Assessment Areas:
- Writing and content creation skills
- Understanding of crypto and its various verticals
- Cultural fit and alignment with company values
- Ability to work independently and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of crypto and its various verticals in your application materials
- Prepare for the take-home content creation assignment by brainstorming creative and engaging story ideas
ATS Keywords: Crypto, DeFi, stablecoins, interop, gas abstraction, storytelling, content creation, journalism, media
ASSUMPTION: The application process for this role may be competitive, and applicants should be prepared to demonstrate their unique qualifications and skills.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or Medium
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
- Video editing and creation tools (e.g., Adobe Premiere Pro, iMovie)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable using various content creation and project management tools, as well as social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation and disruption
- Collaboration and creativity
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on high-impact projects
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have a strong passion for crypto and its potential to change the world?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, creative work environment?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with LayerZero Labs' values and work style during the interview process.
⚠️ Potential Challenges
- The fast-paced nature of the crypto industry may require frequent updates to content strategies and messaging
- The role may involve working with complex technical concepts and translating them into accessible content for a broad audience
- Applicants may face competition from other highly qualified candidates with relevant experience and skills
- The remote work arrangement may require strong self-motivation and time management skills
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a content marketing or content strategy role in the crypto or blockchain industry, but with a stronger focus on storytelling and narrative-driven content creation
- Unlike traditional marketing roles, this position requires a deep understanding of crypto and its various verticals
- Career progression in this role may involve advancing to senior or management positions within the marketing department or expanding into other areas of the company
ASSUMPTION: Applicants should research similar roles in the crypto and blockchain industry to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Creating a series of blog posts that explain complex technical concepts in crypto to a non-technical audience
- Developing a social media campaign that highlights the benefits of LayerZero's omnichain interoperability protocol
- Producing a video series that tells the stories of developers building cross-chain dApps on LayerZero
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach content creation for this role.
❓ Key Questions to Ask During Interview
- How does LayerZero differentiate itself from other omnichain interoperability protocols?
- What are the most pressing challenges facing the crypto industry today, and how does LayerZero address them?
- How does this role fit into the overall marketing strategy for LayerZero?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does LayerZero support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the crypto industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the take-home content creation assignment by brainstorming creative and engaging story ideas
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
