Product Marketing Director

📌 Core Information 🔹 Job Title: Product Marketing Director 🔹 Company: Registrar Corp 🔹 Location: Nationwide 🔹 Job Type: Full-Time 🔹 Category: Product Marketing 🔹 Date Posted: April 22, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing product marketing strategies for software and service offerings. - Collaborating with cross-functional teams to position products effectively and drive growth. - Leading a team of talented product marketers and developing their messaging and go-to-market skills. - Overseeing the creation of content such as webinars, videos, sales collateral, blog posts, case studies, and other assets to educate target audiences and support each stage of the buyer's journey. - Steering PR activities that align and support go-to-market plans. - Tracking and measuring the success of product marketing initiatives, reporting on KPIs, and using data to refine strategies and drive continuous improvement. *ASSUMPTION:* This role requires a strategic thinker with strong communication skills who can translate complex concepts into clear, compelling messaging. The ideal candidate will have a deep understanding of B2B and compliance-driven industries. 📋 Key Responsibilities ✅ Product Positioning and Messaging: - Develop compelling product positioning, messaging, and value propositions that differentiate Registrar Corp's solutions in the regulatory compliance space and resonate with target audiences. ✅ Leadership and Team Development: - Lead a team of talented product marketers and develop their messaging and go-to-market skills (content strategy, website messaging, etc.) that drive external marketing tactics and internal enablement. ✅ Content Strategy and Development: - Oversee the creation of content such as webinars, videos, sales collateral, blog posts, case studies, and other assets to educate target audiences and support each stage of the buyer's journey. ✅ Go-to-Market Strategy: - Lead the creation and execution of go-to-market plans for new product launches and feature releases. Partner with Product, Sales, and Client Success teams to ensure seamless execution and strong product adoption. Steer PR activities that align and support the go-to-market plans. ✅ Sales Enablement: - Develop tools, presentations, case studies, and training to enable the Sales team to effectively communicate product value and address customer pain points. ✅ Website Content and Messaging: - Develop all website content and messaging across service/product lines, as well as inform and influence how Registrar Corp merchandises its offerings such that it highlights key differentiators. ✅ Demand Generation Support: - Collaborate with the Demand Generation team to design campaigns that drive awareness, lead generation, and customer acquisition. Provide input on messaging, audience targeting, and content. ✅ Customer Insights and Personas: - Build and refine detailed buyer personas. Gather customer insights through interviews, surveys, and data analysis to inform product and marketing strategies. ✅ Customer Advocacy: - Identify and nurture relationships with key customers to drive testimonials, case studies, and referrals that build credibility and support sales. ✅ Product Adoption and Retention: - Partner with Client Success and Product teams to drive product adoption, ensuring customers maximize value. Develop retention strategies and resources for ongoing engagement. ✅ Performance Analysis: - Track and measure the success of product marketing initiatives, reporting on KPIs, and using data to refine strategies and drive continuous improvement. ✅ Market Research and Competitive Analysis: - Stay abreast of industry trends by working with in-house subject matter experts to understand the competitive landscape. Identify insights to shape product positioning and strategy. *ASSUMPTION:* This role requires strong analytical skills and the ability to use data to drive marketing strategies and make informed decisions. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus. Experience: - 7+ years in B2B product marketing in a SaaS or Services environment, preferably with experience in a regulatory compliance or related industry. Required Skills: - Relevant experience in B2B product marketing, with a focus on regulatory compliance or related industries. - Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messaging. - Proven leadership experience, with a track record of scaling product marketing strategies and teams, and coaching and mentoring team members. - Strong analytical skills, with experience using data to drive marketing strategies and make informed decisions. - Familiarity with regulatory compliance, risk management, or highly regulated industries is strongly preferred. - Ability to work cross-functionally and influence various stakeholders, including Product, Sales, Client Success, and Demand Generation teams. - Proficiency in using data to drive marketing strategies and make informed decisions. Preferred Skills: - Experience with content management systems (CMS) and marketing automation platforms. - Familiarity with SEO best practices. - Knowledge of HTML/CSS and graphic design tools. *ASSUMPTION:* Candidates should have a deep understanding of B2B product marketing, with a strong focus on regulatory compliance or related industries. They should be able to thrive in a dynamic, fast-paced environment and adapt to changing market conditions. 💰 Compensation and Benefits Salary Range: - Target salary range of $150,000 - $175,000 + bonus eligibility Benefits: - Comprehensive benefits package, including medical, dental, vision, 401(k) with company match, paid time off, and professional development funds. Working Hours: - Full-time position with a target of 40 hours per week. Work Arrangement: - Remote work opportunity, with the ability to work from one of the approved states listed below. 📌 Applicant Insights Company Context Industry: - Registrar Corp operates in the government relations services industry, focusing on regulatory compliance for food, beverage, drug, cosmetics, and medical device companies. Company Size: - Registrar Corp is a mid-sized company with 51-200 employees. Founded: - Registrar Corp was founded in 2003 and is headquartered in Hampton, Virginia. Company Description: - Registrar Corp is a trusted partner helping clients navigate global regulatory requirements with expert services, innovative software solutions, and comprehensive online compliance training. With over 30,000 clients in over 200 countries, Registrar Corp is the most trusted leader in the industry, providing expert assistance in 19 regional offices globally, 24 hours per day, 7 days per week. Company Specialties: - U.S. FDA Food, Beverage, and Dietary Supplement Regulations - U.S. FDA Drug Regulations - U.S. FDA Medical Device Regulations - U.S. Cosmetic Regulations - U.S. Agent Regulations - U.S. FDA Radiation-Emitting Electronic Device Regulations - U.S. FDA Regulations Company Website: - www.registrarcorp.com Role Analysis Career Level: - This role is at the senior management level, requiring a strategic thinker with proven leadership experience in product marketing. Reporting Structure: - The Product Marketing Director will report directly to the Vice President of Marketing or another senior marketing leader within the organization. Work Arrangement: - This role is remote-friendly, with the ability to work from one of the approved states listed below. Growth Opportunities: - As a senior leader within the marketing organization, the Product Marketing Director will have opportunities to grow within the marketing function or take on broader responsibilities within the company. ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing efforts and drive its continued success. Location and Work Environment Office Type: - Registrar Corp has multiple office locations globally, with the primary headquarters in Hampton, Virginia. This role is remote-friendly, with the ability to work from one of the approved states listed below. Office Location(s): - 144 Research Drive, Hampton, Virginia 23666, US - Viamonte 993 floor 8 of .A, Buenos Aires, C1015ABM, AR - 59 Flinders St, Adelaide, SA 5000, US - No. 5 Xinghua 1st Road, Bao-an CBD, Shenzhen City, 518101, CN - 16 Rue Jean Marie Barre, Auray, 56400, FR Geographic Context: - Registrar Corp's global presence allows it to serve clients in over 200 countries, providing a diverse and international work environment. Work Schedule: - The work schedule for this role is flexible, with the ability to work remotely from one of the approved states listed below. The core hours for collaboration and communication are typically 9:00 AM - 5:00 PM EST. ASSUMPTION: This role requires strong communication and collaboration skills, with the ability to work effectively in a remote or hybrid work environment. 💼 Interview and Application Insights Typical Process: - The interview process for this role typically includes an initial phone or video screen, followed by multiple on-site or virtual interviews with key stakeholders, including the hiring manager, marketing leadership, and other team members. Key Assessment Areas: - Product marketing strategy and execution - Leadership and team development - Data-driven decision-making - Communication and presentation skills - Cultural fit and alignment with Registrar Corp's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, with a focus on regulatory compliance or related industries. - Prepare for behavioral interview questions that focus on your leadership experience, data-driven decision-making, and communication skills. - Research Registrar Corp's industry, company culture, and values to demonstrate your understanding and enthusiasm for the role. ATS Keywords: - Product Marketing, Strategic Planning, Go-to-Market, Content Strategy, Sales Enablement, Customer Insights, Market Research, Competitive Analysis, Leadership, Team Development, Data-Driven, Regulatory Compliance, B2B, SaaS, Marketing Automation, CMS ASSUMPTION: Registrar Corp uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords from the job description in your resume can help your application stand out and increase the likelihood of being selected for an interview. 🛠️ Tools and Technologies - Marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager) - SEO tools (e.g., SEMrush, Ahrefs, Moz) - Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack) ASSUMPTION: Familiarity with these tools and technologies is not required but can be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Registrar Corp's core values include integrity, expertise, innovation, collaboration, and customer focus. These values guide the company's approach to client relationships, product development, and internal team dynamics. Work Style: - Registrar Corp's work environment is fast-paced, collaborative, and data-driven. Employees are expected to be proactive, results-oriented, and able to thrive in a dynamic, ever-changing landscape. Self-Assessment Questions: - How do your personal values align with Registrar Corp's core values? - How do you approach collaboration and knowledge-sharing in a remote or hybrid work environment? - Can you provide an example of a time when you had to adapt to a significant change in your work environment or market conditions? ASSUMPTION: Registrar Corp values diversity, inclusion, and collaboration. Candidates who can demonstrate their ability to work effectively in a global, remote-friendly environment and contribute to the company's culture of innovation and customer focus are likely to be successful in this role. ⚠️ Potential Challenges - Navigating a complex and ever-changing regulatory landscape - Balancing the needs of multiple stakeholders, including Product, Sales, Client Success, and Demand Generation teams - Managing a team of talented product marketers with varying levels of experience and expertise - Adapting to shifting market conditions and customer preferences - Ensuring consistent messaging and branding across multiple channels and touchpoints ASSUMPTION: These challenges require a strategic thinker with strong leadership, communication, and data-driven decision-making skills. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and adapt to changing market conditions. 📈 Similar Roles Comparison - Product Marketing Manager (Mid-sized company, B2B SaaS industry): This role may have a narrower focus on a specific product or set of features, with less responsibility for team leadership and strategic planning. The work environment may be less global and more focused on domestic markets. - Senior Product Marketing Manager (Enterprise company, B2B enterprise software industry): This role may involve managing a larger team and working on more complex products or solutions. The work environment may be more structured and hierarchical, with a greater emphasis on process and governance. - VP of Marketing (Startup, B2C consumer goods industry): This role may require a broader focus on brand management, customer acquisition, and market expansion. The work environment may be more dynamic and less structured, with a greater emphasis on innovation and agility. ASSUMPTION: Each role has its unique challenges and opportunities, requiring a tailored approach to marketing strategy, team leadership, and stakeholder management. 📝 Sample Projects - Developing a go-to-market strategy for a new regulatory compliance software solution, including product positioning, messaging, and launch plan. - Conducting market research and competitive analysis to inform product positioning and strategy for an existing service line. - Creating a customer advocacy program to drive testimonials, case studies, and referrals, enhancing Registrar Corp's credibility and supporting sales efforts. - Developing a content strategy and editorial calendar to educate target audiences and support each stage of the buyer's journey for a new product launch. - Collaborating with the Demand Generation team to design and execute campaigns that drive awareness, lead generation, and customer acquisition for an existing service line. ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Product Marketing Director role, requiring a strategic thinker with strong leadership, communication, and data-driven decision-making skills. 💡 Key Questions to Ask During the Interview - Can you describe the company's approach to product marketing and how this role fits into the broader marketing strategy? - How does the company support the professional development and growth of its product marketing team members? - Can you provide an example of a successful product launch or marketing campaign at Registrar Corp, and what role did the Product Marketing Director play in its execution? - How does the company measure the success of its product marketing initiatives, and how does this role contribute to driving continuous improvement? - What are the key priorities for the Product Marketing Director in the first 90 days, and how does the company support the onboarding process for this role? - How does the company approach collaboration and knowledge-sharing between marketing teams and other departments, such as Product, Sales, and Client Success? ASSUMPTION: These questions are designed to help you understand the company's approach to product marketing, team development, and cross-functional collaboration, as well as the specific expectations and priorities for the Product Marketing Director role. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the following link: https://registrarcorp.hire.trakstar.com/jobs/fk0pja4/ - Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, with a focus on regulatory compliance or related industries. - Prepare for behavioral interview questions that focus on your leadership experience, data-driven decision-making, and communication skills. - Research Registrar Corp's industry, company culture, and values to demonstrate your understanding and enthusiasm for the role. - Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the position. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.