Product Marketing Director

📌 Core Information

🔹 Job Title: Product Marketing Director

🔹 Company: Vizient

🔹 Location: Virtual Office (Chicago, IL 60607)

🔹 Job Type: Full-Time

🔹 Category: Healthcare, SaaS

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and delivering sales enablement tools to support commercial deals and reduce churn
• Crafting customer-centric messaging and positioning frameworks
• Conducting training sessions and presenting insights to stakeholders
• Collaborating cross-functionally with product management, marketing, and sales teams
• Analyzing data to inform decision-making and measure effectiveness

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Partner with sales teams to develop and deliver effective enablement tools, including pitch decks, playbooks, competitive intelligence materials, and ROI models

✅ Conduct training sessions to enhance sales team confidence and effectiveness in positioning products to prospects and customers

✅ Gather, analyze, and synthesize competitive intelligence, industry trends, and customer insights to inform product positioning, sales strategies, and roadmap priorities

✅ Create and refine value-driven messaging and positioning frameworks that resonate with healthcare providers and decision-makers

✅ Collaborate with cross-functional teams to execute go-to-market (GTM) initiatives and develop launch plans for new and updated products

✅ Develop sales-focused content, including case studies, white papers, and one-pagers, to support the buyer’s journey and establish Vizient as a trusted partner in the healthcare SaaS space

ASSUMPTION: This role involves a mix of strategic thinking, creative problem-solving, and execution, with a strong focus on driving sales effectiveness and market differentiation.

🎯 Required Qualifications

Education: Relevant degree preferred in Marketing, Business, Healthcare Administration, or related field. Advanced degree is a plus.

Experience: 7+ years of relevant experience in product marketing in enterprise technology required. Experience in healthcare, data platforms, or AI-driven verticals is preferred.

Required Skills:

• Proven ability to create sales enablement tools and conduct training sessions that drive measurable outcomes
• In-depth knowledge of healthcare operations, regulatory landscapes, and technology adoption trends
• Proficient in analyzing data to inform decision-making and measure effectiveness
• Strong storytelling, writing, and presentation skills tailored to diverse audiences
• Ability to work cross-functionally and build consensus across teams
• Experience navigating dynamic environments and adjusting strategies as needed
• Commitment to staying current with industry trends and enhancing professional skills

Preferred Skills:

• Experience in healthcare, data platforms, or AI-driven verticals
• Advanced degree in a relevant field

ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on driving sales effectiveness and market differentiation in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $117,600.00 to $206,000.00 per year. This range is an estimate based on the provided hiring range and industry standards for a Product Marketing Director role with 7+ years of experience in healthcare SaaS.

Benefits:

• Comprehensive benefits plan, including health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement and professional development opportunities
• Employee discounts and wellness programs

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on the given hiring range and industry standards. Actual compensation may vary based on individual circumstances and organizational needs.

📌 Applicant Insights

🔍 Company Context

Industry: Vizient operates in the healthcare industry, focusing on performance improvement, analytics, and advisory services. They serve more than 50% of the nation's acute care providers, including 97% of academic medical centers.

Company Size: Vizient has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Vizient was founded in 1999 as a joint venture between the Voluntary Hospitals of America (VHA) and the University HealthSystem Consortium (UHC). It became an independent company in 2015.

Company Description:

• Vizient is the nation's largest health care performance improvement company, serving more than 50% of the nation's acute care providers
• They provide expertise, analytics, and advisory services, as well as a contract portfolio representing more than $130 billion in annual purchasing volume
• Vizient's solutions and services improve the delivery of high-value care by aligning cost, quality, and market performance

Company Specialties:

• Analytics
• Consulting
• Contracting
• Performance Improvement
• Revenue Cycle Management
• Supply chain
• Health care quality

Company Website: http://www.vizientinc.com

ASSUMPTION: Vizient's extensive experience and size in the healthcare industry provide a stable and well-resourced environment for employees to grow and succeed.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Vice President of Product Marketing.

Reporting Structure: The Product Marketing Director will oversee a team of product marketing managers and will collaborate closely with product management, marketing, and sales teams.

Work Arrangement: This is an on-site position with remote flexibility. Employees are expected to work from the Vizient office in Irving, Texas, or another Vizient location, with the option to work remotely as needed.

Growth Opportunities:

• Potential to advance to a Vice President or Chief Marketing Officer role within the organization
• Opportunities to lead cross-functional projects and initiatives, expanding skills and influence
• Access to professional development resources, such as training, workshops, and mentorship programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance within the organization.

🌍 Location & Work Environment

Office Type: Vizient's headquarters is located in Irving, Texas, with additional offices throughout the United States. This role is based in the Virtual Office, with the expectation to work on-site or from another Vizient location as needed.

Office Location(s): 290 E. John Carpenter Frwy., Irving, Texas 75062, US

Geographic Context:

• The Irving office is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options
• The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
• Texas is a business-friendly state with no state income tax, which may impact take-home pay

Work Schedule: Standard business hours, Monday through Friday, with occasional evenings and weekends as needed to meet project deadlines.

ASSUMPTION: The Virtual Office arrangement provides flexibility for employees to balance work and personal responsibilities while maintaining a strong connection to the Vizient team and culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Case study presentation or project assignment, followed by a debrief with the hiring manager
• Final interview with the Vice President of Product Marketing

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Industry knowledge and understanding of healthcare operations
• Cultural fit and alignment with Vizient's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of sales enablement tools and training materials you've developed in previous roles
• Research Vizient's products, services, and competition to demonstrate your industry knowledge
• Practice presenting your case study or project assignment, focusing on clear and concise communication

ATS Keywords: Product Marketing, Sales Enablement, Healthcare SaaS, Competitive Intelligence, Data Analysis, Storytelling, Cross-Functional Collaboration, Training Development, Messaging Frameworks, Market Differentiation, Customer Insights, Go-To-Market Strategy, Thought Leadership, Regulatory Knowledge, Technology Adoption, Presentation Skills

ASSUMPTION: Vizient's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• PowerPoint
• Excel
• Google Suite (Gmail, Google Drive, Google Docs)

ASSUMPTION: Vizient uses industry-standard tools and technologies to support its sales, marketing, and product management functions. Proficiency in these tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Collaboration
• Innovation
• Excellence

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working cross-functionally and building consensus across teams?
• Do you have a proven track record of driving sales effectiveness and market differentiation?

ASSUMPTION: Vizient values candidates who are adaptable, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large organization with diverse stakeholders
• Keeping up with industry trends and regulatory changes in the healthcare landscape
• Balancing the need for strategic thinking with the demands of day-to-day execution

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position requires a deep understanding of healthcare operations and regulatory landscapes
• Vizient's size and scope provide opportunities for growth and impact that may not be available in smaller organizations
• This role offers a unique blend of strategic thinking, creative problem-solving, and execution, with a strong focus on driving sales effectiveness and market differentiation

ASSUMPTION: This role is well-suited for candidates with a strong background in product marketing, a deep understanding of the healthcare industry, and a proven track record of driving sales effectiveness and market differentiation.

📝 Sample Projects

• Developing a competitive intelligence report on a major healthcare SaaS competitor, including product positioning, pricing, and customer feedback
• Creating a sales enablement toolkit, including pitch decks, playbooks, and ROI models, to support a new product launch
• Conducting customer interviews and surveys to gather insights on product usage, pain points, and feature requests

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Director role at Vizient.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the product marketing department?
• How does Vizient support the professional development and growth of its employees?
• What are the most significant challenges facing the healthcare SaaS market, and how is Vizient positioned to address them?
• How does Vizient measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in achieving their personal and professional goals?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role, team, and company dynamics, as well as their commitment to driving success and contributing to Vizient's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of sales enablement tools and training materials you've developed in previous roles
• Research Vizient's products, services, and competition to demonstrate your industry knowledge
• Practice presenting your case study or project assignment, focusing on clear and concise communication
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.