Product Marketing Director

📌 Core Information

🔹 Job Title: Product Marketing Director

🔹 Company: LILT

🔹 Location: Emeryville, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic product marketing strategies for LILT's enterprise translation solutions.
• Collaborating cross-functionally with Sales, Product, and Growth teams to drive business growth.
• Leading sales enablement programs to equip revenue teams with the tools and content needed to differentiate LILT and close business.
• Building and executing a scalable product marketing roadmap that supports LILT's commercial and federal segments.
• Representing LILT's brand in industry events, online communities, and digital channels to drive awareness, engagement, and social selling opportunities.

ASSUMPTION: This role requires a strategic, analytical, and execution-focused leader ready to elevate product marketing into the company's core growth engine.

📋 Key Responsibilities

✅ Lead the strategic development and execution of positioning, messaging, enablement, and go-to-market programs for LILT's enterprise translation solutions.

✅ Collaborate cross-functionally with Sales, Product, and Growth teams to drive business growth and ensure revenue teams are fully equipped with the tools, content, training, and confidence needed to differentiate LILT and close business.

✅ Build and execute a scalable product marketing roadmap that supports LILT's commercial and federal segments, including messaging for public sector buyers, procurement cycles, and compliance positioning.

✅ Represent LILT's brand in industry events, online communities, and digital channels to drive awareness, engagement, and social selling opportunities, including thought leadership content and industry engagement.

✅ Develop and maintain a deep understanding of LILT's customers, market trends, and competitive landscape to inform product marketing strategies and ensure LILT's offerings remain relevant and competitive.

ASSUMPTION: This role requires a strategic thinker with a data-driven approach, strong collaboration skills, and the ability to work independently in a fast-paced, ambiguous environment with minimal oversight.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: 8+ years of B2B product marketing experience, with at least 3 years in a leadership role at a SaaS, AI/ML, or enterprise tech company. AI startup experience a plus.

Required Skills:

• Proven ability to translate high-level business objectives into actionable go-to-market and product marketing strategies across commercial and federal segments.
• Self-starter with a strong sense of ownership and initiative, able to work independently in a fast-paced, ambiguous environment with minimal oversight.
• Entrepreneurial and adaptable, bringing a proactive, solutions-oriented mindset to evolving priorities and complex challenges.
• Detail-oriented and highly organized, capable of managing multiple workstreams, cross-functional stakeholders, and high-impact deliverables without sacrificing quality or speed.
• Analytical thinker with a data-driven approach, constantly asking "why" and solving problems with rigor and creativity.
• Collaborative team player who builds strong cross-functional relationships and thrives in high-growth, high-performance cultures.

Preferred Skills:

• Hands-on experience supporting federal go-to-market strategies, including messaging for public sector buyers, procurement cycles, and compliance positioning (e.g., FedRAMP).

• Skilled in analytics and optimization, tracking campaign performance, SEO rankings, product usage, and sales feedback to refine GTM strategy, enhance ROI reporting, and support continuous improvement.
• Exceptional written and verbal communicator, capable of simplifying technical concepts and telling compelling product stories that resonate with both business and technical audiences.

ASSUMPTION: While the job description lists preferred skills, these are not strict requirements, and LILT is open to candidates who can demonstrate equivalent skills or experience.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year, based on experience and industry standards for a Director of Product Marketing role in the San Francisco Bay Area.

Benefits:

• Competitive compensation package, including meaningful equity
• 401(k) matching
• Flexible time off plus company holidays
• Medical, dental, and vision insurance coverage
• Paid parental leave after 6 months
• Monthly lifestyle benefit stipend via the Fringe platform

ASSUMPTION: LILT's compensation and benefits package is designed to be competitive with industry standards and reflect the company's commitment to employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Translation and Localization

Company Size: 201-500 employees

Founded: 2015

Company Description:

• LILT is a leading AI-powered enterprise translation and localization company, revolutionizing how the world communicates.
• The company combines state-of-the-art large language models with professional linguists to deliver fast, accurate, and scalable translation for enterprises and government agencies.
• LILT's customers include Fortune 500 companies and federal agencies that rely on LILT to support global customer experiences and multilingual operations.

Company Specialties:

• Computer-aided translation
• Deep learning
• Machine learning
• Design
• Neural machine translation
• Translation managed services
• Language service provider

Company Website: lilt.com

ASSUMPTION: LILT's focus on AI-powered enterprise translation and localization sets it apart in the industry, enabling the company to support global customer experiences and multilingual operations for its diverse client base.

📊 Role Analysis

Career Level: Director

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to grow into a VP or C-level role as LILT continues to expand and scale its marketing organization.
• Opportunities to lead and mentor a team of product marketing managers as the role evolves and the team grows.
• Exposure to and collaboration with LILT's executive leadership team, providing valuable insights into the company's strategic direction and growth trajectory.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on LILT's marketing organization and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site, 2 days remote)

Office Location(s): Emeryville, California, United States

Geographic Context:

• Emeryville is a small city located in the San Francisco Bay Area, just across the Bay Bridge from San Francisco.
• The area offers a mix of urban and suburban living, with easy access to the natural beauty of the Bay Area's parks and outdoor recreation opportunities.
• Emeryville is known for its vibrant arts scene, with numerous galleries, museums, and cultural events throughout the year.

Work Schedule: Standard business hours, with flexibility for remote work on certain days

ASSUMPTION: LILT's hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the dynamic energy of in-office collaboration while also benefiting from the flexibility and comfort of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and a cross-functional team member
• Final interview with the CMO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and cross-functional teamwork
• Analytical and data-driven approach
• Adaptability and resilience in a fast-paced, ambiguous environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to product marketing strategy, sales enablement, and thought leadership in your interviews.
• Showcase your ability to work independently and collaborate effectively with cross-functional teams.
• Demonstrate your understanding of LILT's products, market, and competitive landscape.

ATS Keywords: Product Marketing, B2B, SaaS, AI/ML, Enterprise Tech, Sales Enablement, Federal Go-To-Market, Thought Leadership, Strategic Thinking, Data-Driven, Collaboration, Cross-Functional Teamwork

ASSUMPTION: LILT's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM (e.g., Salesforce, HubSpot CRM)
• Product analytics tools (e.g., Amplitude, Mixpanel)
• SEO tools (e.g., SEMrush, Ahrefs)
• Design tools (e.g., Sketch, Figma)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: LILT's marketing technology stack is designed to support the team's workflows and enable efficient, data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Inclusion

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a commitment to continuous improvement and optimization
• Adaptable and resilient, with a willingness to pivot and iterate based on changing priorities and market conditions

Self-Assessment Questions:

• How do you approach developing and executing strategic product marketing strategies in a fast-paced, ambiguous environment?
• Can you provide an example of a time when you had to adapt your approach or pivot based on changing priorities or market conditions?
• How do you ensure that your product marketing efforts resonate with both business and technical audiences?

ASSUMPTION: LILT's company values and work style are designed to foster a collaborative, innovative, and customer-centric culture that supports the company's growth and success.

⚠️ Potential Challenges

• Balancing the demands of commercial and federal segments, with unique messaging, procurement cycles, and compliance positioning requirements for each.
• Keeping up with the fast-paced evolution of AI and machine learning technologies in the enterprise translation landscape.
• The need to continuously refine and optimize product marketing strategies based on data-driven insights and market feedback.
• The challenge of maintaining a strong work-life balance in a fast-paced, hybrid work environment.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and LILT is committed to supporting its employees in overcoming them.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of both commercial and federal go-to-market strategies, including messaging for public sector buyers, procurement cycles, and compliance positioning.
• While the role shares similarities with other product marketing positions, such as the need for strong strategic thinking, communication skills, and cross-functional collaboration, the unique demands of the federal segment set this role apart.
• Career path comparison: This role offers significant growth potential, with opportunities to lead and mentor a team of product marketing managers as the role evolves and the team grows. With experience and demonstrated success, candidates may progress to VP or C-level roles within LILT's marketing organization.

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique demands and growth potential make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for LILT's new enterprise translation solution, including messaging, positioning, and launch planning.
• Creating and optimizing sales enablement content, such as solution briefs, product videos, and case studies, to support LILT's revenue teams and drive business growth.
• Building and executing a thought leadership campaign, including industry events, online communities, and digital channels, to drive awareness, engagement, and social selling opportunities for LILT's enterprise translation solutions.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Director of Product Marketing role at LILT.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to product marketing strategy and execution, and how this role fits into that approach?
• How does LILT support its employees' professional growth and development, particularly in a role with significant growth potential like this one?
• Can you provide an example of a successful product marketing campaign at LILT, and how the team collaborated to achieve its objectives?
• How does LILT balance the demands of commercial and federal segments in its product marketing strategies, and what challenges has the company faced in doing so?
• What is the company's approach to data-driven decision-making and continuous improvement in product marketing, and how does this role contribute to that process?

ASSUMPTION: These key questions are designed to help candidates better understand LILT's product marketing approach, company culture, and the unique demands of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data-driven approach, and cross-functional collaboration skills.
• Prepare for your interviews by researching LILT's products, market, and competitive landscape, and developing thoughtful questions about the company and the role.
• Follow up with the hiring manager after your interviews to express your appreciation for the opportunity and reiterate your interest in the role.
• If you are selected for the final round, be prepared to discuss your approach to product marketing strategy, sales enablement, and thought leadership in more detail.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.