📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: CookUnity
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving product positioning, adoption, and ongoing use
- Leading customer lifecycle journey and product GTM process
- Collaborating with cross-functional teams for product comprehension and conversion
- Maximizing retention rates and sales growth among CookUnity subscribers
ASSUMPTION: This role requires a strategic, data-driven, and customer-focused marketer with experience in product marketing and a strong analytical background.
📋 Key Responsibilities
✅ Lead the “Brand Experience Squad” for product marketing strategies and initiatives
✅ Understand customer needs and inspire future product roadmaps to exceed expectations
✅ Partner with product, portfolio, and chef success teams to position offerings and maximize audience resonance
✅ Assess marketplace liquidity to ensure optimal supply for subscriber satisfaction and retention
✅ Develop a clear, compelling narrative framework for digital products, features, meals, and chefs
✅ Lead and refine the launch process for efficient and impactful product marketing GTM
✅ Monitor and assess incremental impact of launching new products and experiences
✅ Lead an emerging creator LTO strategy to extend reach and relevance among high-value audiences
✅ Ensure priority products are present and highlighted in all marketing activations
✅ Own the development, refinement, and activation of a comprehensive user journey
ASSUMPTION: This role involves a high degree of collaboration and influencing cross-functional partners, including those in technical roles.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) required
Experience: 7+ years of product marketing experience with a proven track record of developing effective and impactful strategies
Required Skills:
- Analytical skills with a high degree of comfort in assessing and synthesizing data
- Experience managing marketing budgets and developing impact projections
- Growth mindset and entrepreneurial spirit with a bias for action
- Skillful communicator and analytical thinker with the ability to turn insights and strategy into inspiring storytelling and customer value
- Highly collaborative and comfortable partnering, influencing, and aligning with cross-functional partners
- Experience executing and thriving in a fast-paced environment
Preferred Skills:
- 3+ years of people management experience
- MS/MBA degree
- Experience with marketplace brands or working across consumer and creator audiences
ASSUMPTION: Preferred qualifications are not required but would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $180,000 per year. Final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities, internal equity, and alignment with market data.
Benefits:
- Health Insurance coverage
- 401k Plan
- 5-Year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- Family Leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- Compassionate Leave: 3-5 days each time the need arises
- CookUnity Credits: A generous amount of credits to enjoy meals, added to your account monthly
- Wellness Perks: Access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- Personalized Spanish Coach
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market data and the company's internal equity. The final pay rate will be determined by the candidate's experience, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: CookUnity operates in the food and beverage manufacturing industry, focusing on meal delivery and chef-to-consumer marketplaces.
Company Size: CookUnity has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: CookUnity was founded in 2015, with a mission to unlock the world's best food creators and bring their dishes to the doorstep of the masses.
Company Description:
- CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery.
- The company brings small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs.
- With over 100 inspired chefs from cities like NYC, LA, Austin, and more, the weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
Company Specialties:
- Foodtech
- Technology
- D2C (Direct-to-Consumer)
- Chefs
- Subscription
- Marketplace
Company Website: https://www.cookunity.com
ASSUMPTION: CookUnity is a rapidly growing company with a strong focus on innovation and empowering chefs to nourish the world.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP of Brand Marketing and working closely with influential leaders throughout the company.
Reporting Structure: The Product Marketing Director will lead the “Brand Experience Squad” and collaborate with various teams, including product, portfolio, chef success, growth marketing, and business operations.
Work Arrangement: This role offers a remote work arrangement, with flexibility for on-site work as needed.
Growth Opportunities:
- Potential to grow within the brand marketing team or take on additional responsibilities as the company expands.
- Opportunities to work with and learn from top talent profiles in the creator LTO strategy.
- Chance to develop and refine the user journey, creating a lasting impact on the customer experience.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression.
🌍 Location & Work Environment
Office Type: CookUnity has a single office location in Brooklyn, New York, with a remote-friendly work environment.
Office Location(s): 630 Flushing Avenue, Brooklyn, New York 11206, US
Geographic Context:
- The United States is the primary market for CookUnity, with a strong focus on major cities like NYC, LA, and Austin.
- The remote work arrangement allows for flexibility in location, with a preference for candidates in the Eastern Time Zone.
- The company's headquarters in Brooklyn, New York, provides a vibrant and diverse work environment.
Work Schedule: The work schedule is flexible, with a focus on results and productivity. The core hours for collaboration are between 10:00 AM and 4:00 PM Eastern Time.
ASSUMPTION: The remote work arrangement offers flexibility for candidates, with a preference for those in the Eastern Time Zone to facilitate collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the VP of Brand Marketing and other key stakeholders
- Final round interview with the CEO
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Communication and presentation skills
- Collaboration and leadership skills
- Cultural fit and alignment with CookUnity's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of CookUnity's mission and how your background aligns with the company's goals.
- Prepare examples of your past work that showcase your ability to drive product marketing strategies and initiatives.
- Be ready to discuss your approach to data analysis and how you use insights to inform strategic decisions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Product Marketing, Brand Experience, Customer Lifecycle, Product Launch, Data Analysis, Strategic Thinking, Collaboration, Leadership, Chef-to-Consumer, Marketplace, Subscription
ASSUMPTION: The interview process at CookUnity is designed to assess the candidate's strategic thinking, data analysis skills, communication, collaboration, and cultural fit.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Product management tools (e.g., Asana, JIRA, ProductPlan)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empower Chefs to Nourish the World
- Fuel Stronger Communities
- Craft with Passion
- Elevate Every Experience
- Embrace Change
Work Style:
- Data-driven and customer-focused
- Collaborative and inclusive
- Adaptable and entrepreneurial
- Results-oriented and accountable
- Passionate about food and the chef-to-consumer marketplace
Self-Assessment Questions:
- How do your personal values align with CookUnity's mission to empower chefs to nourish the world?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach it, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: CookUnity values candidates who are passionate about their mission, adaptable, collaborative, and results-oriented.
⚠️ Potential Challenges
- Managing a remote team and collaborating with cross-functional partners in different time zones
- Balancing the needs of various stakeholders, including chefs, consumers, and internal teams
- Keeping up with the fast-paced nature of the food and beverage industry
- Ensuring the scalability and sustainability of CookUnity's growth
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to CookUnity's mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on the chef-to-consumer marketplace and empowering chefs to nourish the world.
- Compared to traditional product marketing roles, this position requires a deeper understanding of the chef and consumer dynamics and a stronger emphasis on collaboration and community building.
- Career progression in this role could lead to senior leadership positions within the brand marketing team or other areas of the business.
ASSUMPTION: This role offers a unique opportunity to work in a growing and innovative industry, with a clear path for career progression.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new chef partnership or product line
- Analyzing customer data to identify trends and opportunities for product innovation and improvement
- Collaborating with cross-functional teams to create and implement a comprehensive user journey, from onboarding to retention
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Product Marketing Director role at CookUnity.
❓ Key Questions to Ask During Interview
- How does the Product Marketing team collaborate with other departments, such as Product, Portfolio, and Chef Success?
- What are the most significant challenges facing the Product Marketing team in the next 12-24 months, and how can this role address them?
- How does CookUnity measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and development within the brand marketing team or other areas of the business?
- How does CookUnity support work-life balance for its employees, particularly those in remote or hybrid work arrangements?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past work that showcase your ability to drive product marketing strategies and initiatives.
- Be ready to discuss your approach to data analysis and how you use insights to inform strategic decisions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
