📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: Elementor
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Leading the introduction and adoption of a new product
- Shaping the product's market positioning and developing go-to-market strategies
- Collaborating with cross-functional teams to drive customer acquisition and enhance revenue growth
- Working closely with product management, design, and customer experience teams
- Conducting market research and redefining the competitive landscape
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies
✅ Develop a deep understanding of the product, its unique value proposition, and target customer segments
✅ Work closely with product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience
✅ Craft compelling positioning and messaging that effectively communicates the product's benefits and market differentiation
✅ Conduct market research and redefine the view of the competitive landscape to inform decision making regarding the roadmap and GTM strategy
✅ Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
✅ Work with sales and growth teams to meet revenue and customer goals
✅ Play a leadership role in the marketing department without hands-on people management
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of proven experience as a Product Marketing Manager and 5+ years of experience managing people
Required Skills:
- Proven success in developing and executing go-to-market strategies
- Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
- Excellent communication and storytelling skills
- Strong analytical skills
- Ability to work independently and manage multiple projects simultaneously
- Excellent English verbal and written communication skills
Preferred Skills:
- Experience with WordPress and Elementor
- Fluency in Hebrew
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record in driving product success through effective go-to-market strategies.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $120,000 - $160,000 USD per year, based on experience and market conditions. This estimate is derived from industry standards for similar roles in Israel and remote work.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and sick leave policy
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Elementor is a leading website builder platform for professionals on WordPress, operating in the competitive technology and internet industry.
Company Size: Elementor has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Elementor was founded in 2016, making it a relatively young and fast-growing company in the tech industry.
Company Description:
- Elementor serves web professionals, including developers, designers, and marketers
- Offers an open-source, GPLv3 licensed platform with free and premium options
- Has a new website created every 10 seconds on its platform, with over 18M websites powered by Elementor worldwide
Company Specialties:
- Page builder and drag & drop editor for WordPress
- Free and premium website builder
- Web design and WordPress website templates
- WordPress experts discovery network
- Design system
Company Website: elementor.com
ASSUMPTION: Elementor's focus on empowering web creators and its rapid growth make it an attractive opportunity for professionals seeking to make an impact in the tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in product marketing.
Reporting Structure: The Product Marketing Director reports directly to the VP of Marketing and works closely with cross-functional teams, including product management, design, and customer experience.
Work Arrangement: This role is remote, with a requirement for the candidate to be based in Israel.
Growth Opportunities:
- Potential to shape the marketing strategy for a new, strategic product
- Collaboration with cross-functional teams to drive product success
- Opportunities to grow professionally and personally in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote work environment, with the requirement for the candidate to be based in Israel.
Office Location(s): Israel (Remote)
Geographic Context:
- Israel has a thriving tech industry, with a strong focus on innovation and entrepreneurship
- The remote work environment offers flexibility and work-life balance
- Israel has a competitive job market, with many opportunities for professional growth
Work Schedule: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: The remote work environment and flexible hours provide a good work-life balance, while the competitive job market in Israel offers ample opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the hiring manager (VP of Marketing)
- Interview with cross-functional team members (product management, design, customer experience)
- Final interview with the CEO
Key Assessment Areas:
- Product marketing expertise and experience
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Elementor's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research Elementor's products, market position, and competition to demonstrate your understanding of the role and industry
ATS Keywords: Product Marketing, Go-to-Market Strategy, Customer Acquisition, Market Research, Positioning, Messaging, Analytical Skills, Communication Skills, Storytelling, Project Management, Cross-Functional Collaboration, Leadership, Customer Experience, Revenue Growth
ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's strategic thinking, communication skills, and cultural fit with Elementor.
🛠️ Tools & Technologies
- WordPress
- Elementor
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for the product marketing industry and can be learned or adapted to based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Creativity
- Friendship
- Curiosity
- Motivation
- Professionalism
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Results-driven and focused on execution
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong work ethic and a focus on execution?
- Are you open and transparent in your communication?
ASSUMPTION: Elementor's company culture is characterized by empowerment, creativity, and collaboration, with a strong focus on execution and results.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing effectively
- Working in a fast-paced, dynamic environment with frequent changes and tight deadlines
- Collaborating with cross-functional teams and managing stakeholders
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: The potential challenges in this role are related to the fast-paced, dynamic work environment and the need for strong project management and communication skills.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Marketing Director: The main difference is the level of experience and responsibility, with the Director role requiring more strategic thinking and leadership
- Product Marketing vs. Product Management: Product Marketing focuses on go-to-market strategies and customer acquisition, while Product Management is responsible for product development and roadmap
- Elementor vs. Competitors: Elementor is a leading WordPress website builder, competing with other page builders and website platforms. This role requires a deep understanding of the WordPress ecosystem and the competitive landscape
ASSUMPTION: This role is a senior-level position in product marketing, requiring a high level of expertise and experience in the field.
📝 Sample Projects
- Developing a go-to-market strategy for a new, strategic product
- Conducting market research to redefine the competitive landscape and inform product positioning
- Crafting compelling positioning and messaging for a product launch
- Collaborating with cross-functional teams to ensure a seamless customer experience throughout the product life cycle
ASSUMPTION: The sample projects for this role are designed to assess the candidate's strategic thinking, communication skills, and ability to work collaboratively with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the product management, design, and customer experience teams?
- What are the most significant challenges facing the product and how can this role address them?
- How does Elementor support the professional growth and development of its employees?
- What is the company's long-term vision for this product and how does this role contribute to its success?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to contribute to the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research Elementor's products, market position, and competition to demonstrate your understanding of the role and industry
- Follow up with the HR department one week after your application submission to confirm receipt and inquire about the next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
