📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: R1 RCM
🔹 Location: Remote, TN
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic focus on AI integration and optimization across business lines
- Cross-functional collaboration to ensure consistent messaging and strategic alignment
- Market intelligence and competitive analysis to inform strategic priorities
- Proactive client communication and case study development to showcase R1's value proposition
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a deep understanding of AI to drive growth and innovation across the business.
📋 Key Responsibilities
✅ Serve as a storyteller, translating complex AI capabilities into clear, differentiated, and compelling messages
✅ Enable growth teams with AI content and training to speak confidently and accurately about R1's AI capabilities
✅ Lead market intelligence efforts, including competitive analysis and win/loss analysis, to inform GTM approach
✅ Orchestrate cross-functional initiatives and thought leadership to support growth priorities
✅ Track AI use-cases and coordinate with the AI governance committee before, during, and after AI deployment
✅ Lead GTM launches, ensuring product launches are well-coordinated, impactful, and aligned to business goals
✅ Drive strategic initiatives that support growth priorities and extend beyond day-to-day GTM work
✅ Develop proactive client communication strategies and case studies to delight clients with R1 innovations
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and adaptability to meet the evolving needs of the business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of product marketing experience, with at least 3 years in revenue cycle, preferably in healthcare consulting or AI
Required Skills:
- Proven expertise in product marketing and GTM strategy & execution
- Deep curiosity and experience about AI, translating complex ideas and messaging for multiple audiences
- Versatile problem-solving skills and ability to navigate ambiguity
- Flexible, growth mindset, and ability to evolve and meet the needs of the business
- Excellent cross-functional collaboration and communication skills, with experience working from executives to operators
- Strong public speaking and writing skills
- Proficient in productivity applications such as OpenAI and Microsoft Office
- Comfortable using collaboration and CRM tools such as Salesforce
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Preferred Skills:
- Experience in the healthcare industry or with healthcare technology
- Fluency in additional languages (e.g., Spanish, French)
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in product marketing and a strong understanding of AI to be successful.
💰 Compensation & Benefits
Salary Range: $112,151.00 - $167,640.70 per year. Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training.
Benefits:
- Competitive benefits package
- Annual bonus plan at a target of 20.00%
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Director role with 10+ years of experience in the healthcare industry.
📌 Applicant Insights
🔍 Company Context
Industry: R1 RCM is a technology-driven revenue cycle management services provider for healthcare providers. The healthcare industry is dynamic and fast-paced, requiring adaptability and innovation to stay competitive.
Company Size: R1 RCM has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: R1 RCM was founded in 2003 and has since grown to become a leading provider of revenue cycle management services.
Company Description:
- R1 is dedicated to making healthcare work better for both providers and patients through technology-driven solutions
- The company offers a range of services, including revenue cycle management, physician advisory services, digital transformation, patient experience, practice management, and emergency medical services
- R1 is committed to providing a workplace free from harassment and offers a competitive benefits package, including an annual bonus plan
Company Specialties:
- Revenue Cycle Management (RCM)
- Physician Advisory Services
- Digital Transformation
- Patient Experience
- Practice Management
- Emergency Medical Services
Company Website: www.r1rcm.com
ASSUMPTION: Working at R1 RCM offers opportunities for professional growth and development in a dynamic and innovative industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, cross-functional collaboration, and leadership skills.
Reporting Structure: The Product Marketing Director will report directly to the Chief Marketing Officer and will work closely with cross-functional teams across the organization.
Work Arrangement: This role is remote, with the expectation of regular collaboration with team members and stakeholders across various time zones.
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team or across the organization
- Opportunities to work on high-impact, cross-functional initiatives that support growth priorities
- Chance to gain experience in a fast-paced, dynamic industry with a focus on AI and innovation
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- The role is remote, allowing for flexibility in work location
- The company's headquarters is in Murray, Utah, with additional locations in Gurugram, India; Atlanta, Georgia; Chicago, Illinois; and other global offices
- The healthcare industry is global, with opportunities for international collaboration and travel
Work Schedule: Full-time, with a flexible schedule that may require occasional evenings or weekends to accommodate meetings and deadlines
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while also requiring strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Understanding of AI and its application in the healthcare industry
- Alignment with R1 RCM's company values and culture
Application Tips:
- Highlight your relevant experience in product marketing and AI, with a focus on strategic thinking and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your skills and experiences that align with the required qualifications for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
ATS Keywords: Product Marketing, AI, Healthcare, Revenue Cycle, Strategic Thinking, Cross-Functional Collaboration, Market Intelligence, Competitive Analysis, GTM Strategy, Client Communication, Case Studies
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- OpenAI
- Microsoft Office Suite
- Salesforce
- Other collaboration and productivity tools as needed
ASSUMPTION: The tools and technologies required for this role are standard for product marketing and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Adaptable and flexible, with a willingness to pivot according to business demands
- Strategic and forward-thinking, with a focus on driving growth and innovation
- Collaborative and team-oriented, with strong communication and cross-functional collaboration skills
Self-Assessment Questions:
- Do you have a deep curiosity and experience about AI, and can you translate complex ideas and messaging for multiple audiences?
- Are you a versatile problem solver who can navigate ambiguity and bring structure to complex situations?
- Do you have a flexible, growth mindset, and are you able to evolve and meet the needs of the business?
- Are you an excellent communicator, with strong public speaking and writing skills, and the ability to work effectively with executives and operators?
ASSUMPTION: R1 RCM values a patient-centered, innovative, collaborative, accountable, and respectful work environment, and seeks candidates who align with these values and work styles.
⚠️ Potential Challenges
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Keeping up with the fast-paced, dynamic nature of the healthcare industry and AI technology
- Balancing strategic thinking and execution with day-to-day tactical responsibilities
- Managing a remote work arrangement, with the potential for distractions and lack of face-to-face interaction
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and organizational skills, as well as a willingness to adapt and pivot according to business demands.
📈 Similar Roles Comparison
- This role is unique in its focus on AI integration and optimization across business lines, requiring a high degree of strategic thinking and cross-functional collaboration
- Compared to other product marketing roles, this position offers a greater emphasis on market intelligence, competitive analysis, and AI expertise
- Career progression in this role may lead to leadership positions within the product marketing team or across the organization, with opportunities for growth and development in a large, established company
ASSUMPTION: This role offers unique opportunities for growth and development in a dynamic, innovative industry, with a focus on AI integration and optimization.
📝 Sample Projects
- Developing a comprehensive AI competitive landscape analysis and integrating findings into the GTM approach
- Creating a series of client-facing presentations and training materials to enable growth teams to speak confidently and accurately about R1's AI capabilities
- Leading a cross-functional initiative to optimize AI deployment and track use-cases across business lines
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and innovative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AI integration across business lines, and what are the key priorities for this role in the first 90 days?
- How does this role collaborate with other product marketing team members and cross-functional stakeholders to ensure consistent messaging and strategic alignment?
- What are the key challenges facing the product marketing team, and how can this role help address them?
- How does R1 RCM support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help assess the strategic priorities, collaborative nature, and growth opportunities of the role, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and AI, with a focus on strategic thinking and cross-functional collaboration
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- If selected for an interview, be prepared to discuss your approach to market intelligence, competitive analysis, and AI integration and optimization
- Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
