📌 Core Information
🔹 Job Title: Product Marketing Director (ARIS)
🔹 Company: Software AG
🔹 Location: Bracknell, UK (Hybrid - up to 60% remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in product marketing
- Developing and driving product marketing strategies
- Collaborating with cross-functional teams (product, sales, marketing)
- Managing and mentoring a team of product marketing professionals
- Focusing on ARIS, a Process Intelligence leader within Software AG
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both the product and the market.
📋 Key Responsibilities
✅ Develop and drive product marketing strategies aligned with company objectives
✅ Direct product positioning, emphasizing technology as a solution to specific problems
✅ Own and lead the messaging of how we position our product
✅ Ownership for ICP and persona development and maintenance
✅ Define and document sales plays and create sales training materials
✅ Ownership of launch management of major new product capabilities and customer solutions
✅ Establish input and output metrics to measure the success of product marketing initiatives
✅ Manage and mentor a team of product marketing professionals
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and team management, with a strong focus on driving measurable results.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business, or related fields
Experience: 8+ years of experience in product marketing, with at least 3 years in a leadership role
Required Skills:
- Proven leadership, team-building, and management skills
- Expertise in product positioning and competitive analysis
- Experience with B2B Enterprise marketing strategies
- Excellent communication and strategic thinking skills
- Ability to manage multiple priorities in a fast-paced environment
Preferred Skills:
- Experience with ARIS or similar process intelligence software
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record in leadership roles and a deep understanding of B2B marketing strategies.
💰 Compensation & Benefits
Salary Range: Competitive total compensation (not specified, but Software AG is known for offering competitive salaries)
Benefits:
- Comprehensive country-specific medical and other benefits
- Hybrid Working Model (remote workshare of up to 60%)
- One-time hybrid work payment for home office space upgrade
- Employee Assistance Program
Working Hours: Full-time (40 hours/week), with flexible hours and location
ASSUMPTION: The salary range is competitive and in line with industry standards for a leadership role in product marketing within a large enterprise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Global, with a significant presence in Europe and North America)
Founded: 1969 (as a software company, Software AG was founded in 1987)
Company Description:
- Software AG helps enterprises run and evolve their core business applications
- Focuses on modernization, integration, and long-term value
- Trusted by businesses worldwide, empowering customers to innovate without disruption
Company Specialties:
- Business Process Analysis
- In-Memory Data Management
- Enterprise Architecture
- In-Memory Big Data Intelligence
- Governance, Risk & Compliance
- Application Development
- Database Management Systems
- Business Process Management
- Application Modernization
- IoT and Data Integration
Company Website: www.softwareag.com
ASSUMPTION: Software AG is a well-established software company with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Senior Leadership (Director level)
Reporting Structure: This role reports directly to the VP of Marketing and oversees a team of product marketing professionals
Work Arrangement: Hybrid (2 days/week in office, up to 60% remote)
Growth Opportunities:
- Potential to grow within the marketing organization or explore other leadership roles within Software AG
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in a global organization and work with diverse teams
ASSUMPTION: This role offers strong growth opportunities, both within the marketing organization and across Software AG's global operations.
🌍 Location & Work Environment
Office Type: Hybrid (Bracknell, UK office with remote work options)
Office Location(s): Bracknell, UK (with remote work options)
Geographic Context:
- Bracknell is located in Berkshire, England, with easy access to London and other major cities
- The UK office offers a collaborative and dynamic work environment
- Remote work options provide flexibility and work-life balance
Work Schedule: Full-time (40 hours/week), with flexible hours and location
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, with a convenient location for UK-based applicants.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Team
- Interview with the hiring manager (VP of Marketing)
- Final interview with the leadership team
- Background check and offer
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Alignment with Software AG's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and leadership skills
- Prepare examples of your past successes in product marketing, focusing on measurable results
- Research Software AG and ARIS to demonstrate your understanding of the company and its products
ATS Keywords: Product Marketing, Leadership, Team Management, B2B Marketing, ARIS, Process Intelligence, Software AG
ASSUMPTION: The application process is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- ARIS Process Intelligence software
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: This role requires a strong understanding of ARIS and other relevant marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple priorities?
- Are you comfortable working in a global organization and collaborating with diverse teams?
- Do you have a proven track record of driving measurable results in product marketing?
ASSUMPTION: Software AG values a customer-centric, innovative, and collaborative work environment, with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing a team remotely and ensuring engagement and productivity
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to a global organization with diverse teams and time zones
- Keeping up with the latest trends and developments in process intelligence and marketing
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a higher level of leadership and strategic influence
- Software AG's global presence provides opportunities to work with diverse teams and gain international experience
- This role focuses on ARIS, a leading process intelligence software, offering a unique opportunity to specialize in this growing field
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new ARIS feature
- Conducting market research and competitive analysis to inform product positioning
- Creating and delivering sales training materials to enable the sales team to articulate ARIS' value effectively
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, focusing on driving measurable results.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and company strategy?
- What are the most significant challenges facing the ARIS team, and how can this role address them?
- How does Software AG support the growth and development of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions help applicants understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and support for employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your product marketing experience, leadership skills, and alignment with Software AG's company values
- Prepare examples of your past successes in product marketing, focusing on measurable results
- Research Software AG and ARIS to demonstrate your understanding of the company and its products
- Follow up with the Talent Acquisition Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
