📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: XM Cyber
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Cybersecurity
🔹 Date Posted: June 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (UK only)
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber's products to the market
- Developing successful go-to-market strategies and product launches
- Working cross-functionally with product, marketing, and sales teams
- Driving pipeline creation, new product launches, and sales enablement
ASSUMPTION: This role requires a strong understanding of B2B enterprise product marketing and cybersecurity to succeed.
📋 Key Responsibilities
✅ Develop and maintain messaging and positioning that differentiates XM Cyber
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis to create original content
✅ Research and understand target buyer personas and market segments to ensure products create value for them
✅ Communicate the value proposition of XM Cyber's products to the sales team and develop sales tools
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Excellent writing, storytelling, and presentation skills in English
- Customer-centric mindset with a deep understanding of customer pains
- Ability to translate technical capabilities into real-world value
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with cybersecurity industry trends and players
ASSUMPTION: Candidates with experience in B2B enterprise product marketing and a strong understanding of cybersecurity will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Product Marketing Director role in the UK with 5-7 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Generous PTO and holiday policy
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: XM Cyber operates in the competitive cybersecurity industry, focusing on breach and attack simulation, purple teaming, and automated red teaming solutions.
Company Size: XM Cyber has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: XM Cyber was founded in 2016, making it a relatively young and innovative company in the cybersecurity space.
Company Description:
- XM Cyber is a leading hybrid cloud security company that transforms exposure management by demonstrating how attackers leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- The company helps organizations see all the ways attackers might go and all the best ways to stop them, pinpointing where to remediate exposures with a fraction of the effort.
- XM Cyber has offices in North America, Europe, and Israel, with a strong presence in the United Kingdom.
Company Specialties:
- Cybersecurity
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud
- Attack Path Management
- Exposure Management
Company Website: https://www.xmcyber.com/
ASSUMPTION: XM Cyber's focus on innovation and customer-centric approach makes it an attractive employer in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is suitable for experienced product marketing professionals looking to take on a leadership position in the cybersecurity industry.
Reporting Structure: The Product Marketing Director reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product, marketing, and sales.
Work Arrangement: This role is remote, with a requirement for the candidate to be based in the United Kingdom.
Growth Opportunities:
- Potential to grow into a more senior role within the product marketing team or take on additional responsibilities as the company expands.
- Opportunity to work with a diverse range of customers and stakeholders, gaining valuable experience in the cybersecurity industry.
- Chance to collaborate with cross-functional teams, developing skills in areas such as sales enablement and customer engagement.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given XM Cyber's focus on innovation and expansion.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): United Kingdom (Remote)
Geographic Context:
- The United Kingdom has a thriving cybersecurity industry, with numerous opportunities for professional growth and networking.
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in the UK.
- The UK's time zone (GMT) enables effective collaboration with XM Cyber's global teams.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical interview with the Head of Product Marketing
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of the cybersecurity industry and XM Cyber's products
- Communication and presentation skills
- Customer-centric mindset and ability to translate technical capabilities into real-world value
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and understanding of the cybersecurity industry.
- Prepare for behavioral interview questions that focus on your experience with product launches, cross-functional collaboration, and customer engagement.
- Research XM Cyber's products and industry trends to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Product Marketing, B2B Marketing, Cybersecurity, Storytelling, Technical Enthusiasm, Market Intelligence, Sales Enablement, Messaging, Positioning, Customer Engagement, Campaign Management, Competitive Analysis, Buyer Personas, Value Proposition, Content Creation, Cross-Functional Collaboration
ASSUMPTION: XM Cyber's application process is designed to assess candidates' technical skills, industry knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Cybersecurity industry-specific tools and platforms (e.g., Gartner, Forrester)
ASSUMPTION: Candidates should have experience with marketing automation tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and impact
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with cross-functional teams?
- Are you passionate about the cybersecurity industry and eager to learn about new trends and technologies?
- Do you have a customer-centric mindset, and are you skilled at translating technical capabilities into real-world value?
ASSUMPTION: XM Cyber values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong work ethic and a desire to learn and grow.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities simultaneously.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The cybersecurity industry is highly competitive, and candidates may face challenges in keeping up with industry trends and developments.
- The role requires a strong understanding of both marketing and cybersecurity, which may present a learning curve for candidates with a background primarily in one of these areas.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively throughout their application and onboarding process.
📈 Similar Roles Comparison
- Compared to other Product Marketing Director roles in the cybersecurity industry, this role places a greater emphasis on customer engagement and cross-functional collaboration.
- XM Cyber's focus on innovation and customer-centricity sets it apart from more traditional cybersecurity companies, offering candidates a unique opportunity to work in a dynamic and forward-thinking environment.
- This role may offer more growth opportunities than similar roles in larger, more established organizations, given XM Cyber's focus on expansion and innovation.
ASSUMPTION: Candidates should research similar roles in the cybersecurity industry to gain a better understanding of the unique opportunities and challenges presented by this position.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cybersecurity product, including messaging, positioning, and launch planning
- Conducting market research and competitive analysis to inform product development and marketing strategies
- Creating customer-facing content, such as case studies, whitepapers, and webinars, to showcase XM Cyber's products and solutions
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- How does XM Cyber differentiate itself from other cybersecurity companies, and what unique value does it offer to customers?
- What are the most pressing challenges facing the product marketing team, and how can this role help address them?
- How does XM Cyber support the professional development and growth of its employees, particularly in the product marketing team?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does XM Cyber foster a culture of innovation and collaboration, and what opportunities exist for cross-functional collaboration in this role?
ASSUMPTION: These questions are designed to help candidates gain a deeper understanding of the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and understanding of the cybersecurity industry.
- Prepare for behavioral interview questions that focus on your experience with product launches, cross-functional collaboration, and customer engagement.
- Research XM Cyber's products and industry trends to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
