📌 Core Information
🔹 Job Title: Product Marketing Director - CDD (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temporary, Full Time
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Overseeing four business segments: Generalist doctor market, Specialist doctor market, Dentist market, and Partnership businesses
- Defining and implementing action plans to maximize growth, retention, satisfaction, and usage
- Collaborating with various teams such as Product, Design, Marketing, Sales, Ops, and Data
- Working directly with Exco members and leading a team of 9 experienced people
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive business impact and user-centricity.
📋 Key Responsibilities
✅ Be the voice of the customers by conducting research on doctors' needs, pain points, and behaviors
✅ Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage, or suggest partnership and M&A
✅ Partner with Product Management to identify and capitalize on market gaps and opportunities, supporting them in product building and prioritization
✅ Develop and own the positioning strategy on the French market, that differentiates our solutions vs all alternatives, define our product offer, pricing & packaging, and create powerful value prop & messaging frameworks that resonate with target personas
✅ Monitor and analyze product usage and satisfaction metrics to identify opportunities for increased adoption & engagement by doctors, develop and execute strategies to improve doctors’ satisfaction and reduce churn, and partner with PM to translate usage insights into product improvements and feature adoption campaigns
✅ Design comprehensive go-to-market strategies with 360° launch plans, to reach our yearly growth plan (FR budget, in Gross ARR and Net ARR), monitor key business KPIs to ensure growth of the doctors market segment and design right Sales Ops & Marketing actions, and ensure successful execution of launches and campaigns through 360 coordination with Product, Marketing Growth, Brand & Content, Public Affairs, Legal, Sales Ops and Customer Support teams
✅ Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase doctors satisfaction, and partner with Global Product Knowledge to support product training on the French market
ASSUMPTION: This role involves a wide range of responsibilities, requiring strong adaptability and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree or equivalent experience)
Experience: 10+ years of experience, including 5 years in leading Strategic or Product Marketing teams in a SaaS business, launching new products or delivering go-to-market strategy
Required Skills:
- Proven leadership and strategic thinking skills
- Excellent stakeholder engagement and communication skills
- Strong analytical and fact-based approach
- Excellent storytelling and copywriting skills
- Passion for Doctolib's products and users
- Fluency in French and English
Preferred Skills:
- Experience in the healthcare or tech industry
- Knowledge of the French market and its specificities
ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience in marketing, business, or a related field is expected.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Assumed, based on industry standards for a Product Marketing Director with 10+ years of experience in France)
Benefits:
- Fix + bonus on objectives (according to your profile)
- Opportunity to work in a fast-growing, innovative healthcare tech company
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week), with 3 days of on-site presence required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare technology and telemedicine
Company Size: 1,001-5,000 employees, offering a large and diverse work environment with ample growth opportunities
Founded: 2013, with a strong focus on innovation, user-centricity, and improving access to healthcare
Company Description:
- Together, let’s build the healthcare we all dream of.
- Since Doctolib’s creation, we power health professionals and enable them to have a better work life.
- We help people to be healthier and have faster and easier access to care.
Company Specialties:
- Santé
- Internet
- Innovation
- Rails
- health
- Scale-Up
- e-health
- telehealth
- Frenchtech
- online appointments
- healthcare
- technology
- data protection
- and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthcare tech industry, with a strong focus on innovation and user-centricity.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the VP Growth and leading a team of 9 experienced people
Reporting Structure: Reports to the VP Growth and works closely with Exco members
Work Arrangement: Hybrid, with 3 days of on-site presence required
Growth Opportunities:
- Potential to grow within the marketing department or explore other leadership roles within the company
- Opportunity to work on high-impact projects and drive significant business growth
- Chance to develop skills in strategic thinking, leadership, and cross-functional collaboration
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Levallois-Perret, Île-de-France, France
Geographic Context:
- Paris, Île-de-France, France - a vibrant, multicultural city with a strong tech industry
- Close proximity to other major European tech hubs, such as Berlin and Munich
- Access to a wide range of cultural, recreational, and professional opportunities
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely for part of the week
ASSUMPTION: The work environment at Doctolib is dynamic, collaborative, and focused on employee well-being, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the VP Growth
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with Doctolib's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership, strategic thinking, and stakeholder engagement skills
- Research Doctolib's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Product Marketing, SaaS, Leadership, Market Insights, Product Positioning, Customer Satisfaction, Go-to-market Strategy, Stakeholder Engagement, Analytical Skills, Storytelling, Copywriting, Team Player, User Centricity, Growth Strategy, French, English
ASSUMPTION: The application process at Doctolib is thorough and designed to assess the candidate's strategic thinking, leadership, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used at Doctolib may vary depending on the role and team, but strong proficiency in common business software is expected.
👔 Cultural Fit Considerations
Company Values:
- Grit: Persistence and resilience in the face of challenges
- Result-oriented: Focus on delivering tangible results and driving business impact
- Team player: Collaboration and support for colleagues and team members
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on collaboration and cross-functional teamwork
- Focus on user-centricity and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving business impact through strategic thinking and leadership?
- Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, team-oriented work culture and enjoy supporting the success of your colleagues?
ASSUMPTION: Cultural fit at Doctolib is essential for success in this role, with a strong emphasis on grit, result-orientation, and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational and time management skills
- Working in a fast-paced, dynamic environment, which may be challenging for those who prefer a more stable and predictable work environment
- Balancing the need for strategic thinking and long-term planning with the requirement to deliver immediate results and drive business impact
- Adapting to a hybrid work arrangement, which may require additional effort to maintain strong communication and collaboration with remote team members
ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents unique challenges that require strong adaptability and resilience.
📈 Similar Roles Comparison
- Compared to other Product Marketing Director roles, this position offers a unique opportunity to work in the fast-growing healthcare tech industry and drive significant business impact
- Industry-specific context: The healthcare tech industry is characterized by rapid innovation, strong competition, and a focus on improving access to healthcare for all
- Career path comparison: This role offers a clear path for career progression within the marketing department or exploration of other leadership roles within the company
ASSUMPTION: While this role shares similarities with other Product Marketing Director positions, its unique industry context and growth opportunities set it apart.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new product launch, including market research, positioning, pricing, and launch planning
- Conducting customer segmentation and persona development to inform product development and marketing strategies
- Designing and implementing a customer satisfaction and net promoter score (NPS) improvement plan, including customer feedback analysis, action planning, and progress tracking
ASSUMPTION: These sample projects illustrate the strategic, analytical, and customer-centric nature of the Product Marketing Director role at Doctolib.
❓ Key Questions to Ask During Interview
- What are the most pressing business challenges facing the doctors market segment, and how can this role address them?
- How does this role collaborate with other teams, such as Product, Design, Marketing, Sales, Ops, and Data, to drive business impact and user-centricity?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib support the growth and development of its employees, particularly in leadership roles?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your strategic thinking, and your commitment to driving business impact and user-centricity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership, strategic thinking, and stakeholder engagement skills
- Research Doctolib's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager or HR department within 7 days of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
