- Job Title: Product Marketing Director - CDD (x/f/m)
- Company: Doctolib
- Location: Paris, Île-de-France, France
- Job Type: Temporary (CDD), Full-time
- Category: Software Development
- Date Posted: April 4, 2025
- Experience Level: 10+ years
- Remote Status: Hybrid (3 days on-site presence)
🚀 Job Overview
- Lead a team of 9 experienced product marketing professionals
- Define and implement action plans to maximize growth, retention, satisfaction, and usage across 4 business segments
- Collaborate with various teams (Product, Design, Marketing, Sales, Ops, Data) to ensure product positioning aligns with customer needs and business goals
- Report directly to the VP Growth and work closely with Doctolib's executive committee (Exco)
*ASSUMPTION:* This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
- Market & Customer Insights
- Conduct research on doctors' needs, pain points, and behaviors to be the voice of the customer
- Monitor market dynamics and competitor movements to provide strategic recommendations
- Product Prioritization & Discovery
- Partner with product management to identify market gaps and opportunities
- Support product management in product building and prioritization
- Product Positioning & Narrative
- Develop and own the positioning strategy on the French market
- Define product offer, pricing, and packaging
- Create and maintain powerful value proposition and messaging frameworks
- Usage & Satisfaction
- Monitor and analyze product usage and satisfaction metrics
- Develop and execute strategies to improve doctors' satisfaction and reduce churn
- Partner with product management to translate usage insights into product improvements and feature adoption campaigns
- Growth Plan
- Design comprehensive go-to-market strategies with 360° launch plans to reach yearly growth plans (FR budget, in Gross ARR and Net ARR)
- Monitor key business KPIs to ensure growth of the doctors' market segment and design right Sales Ops & Marketing actions
- Ensure successful execution of launches and campaigns through 360 coordination with Product, Marketing Growth, Brand & Content, Public Affairs, Legal, Sales Ops, and Customer Support teams
*ASSUMPTION:* This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of launches and campaigns.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
- Experience: 10+ years of experience, with at least 5 years in leading strategic or product marketing teams in a SaaS environment
- Required Skills:
- Strong analytical and fact-based approach
- Excellent storytelling and copywriting skills
- Fluency in French and English
- Proven ability to engage multiple stakeholders and bring together multiple functions to get things done in a fast-moving environment
- Preferred Skills:
- Experience in the healthcare industry
- Familiarity with product management processes and tools
*ASSUMPTION:* Given the specific industry and role, candidates with experience in SaaS product marketing and a strong understanding of the healthcare sector will be well-positioned for success.
💰 Compensation & Benefits
- Salary Range: €80,000 - €120,000 per year (fixed) + bonus on objectives (according to your profile)
*ASSUMPTION:* Salary range estimated based on market data for similar roles in the software development industry in France.
- Benefits:
- Flexible work arrangements (3 days on-site presence)
- Opportunity to work with a diverse, international team
- Competitive bonus structure based on objectives
- Working Hours: Full-time (40 hours per week)
*ASSUMPTION:* The salary range provided is an estimate and may vary depending on the candidate's experience and skills. The benefits listed are based on industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically focused on healthcare technology (e-health and telehealth)
- Company Size: 1,001-5,000 employees
- Founded: 2013
- Company Description:
- Doctolib is a French healthcare technology company that provides online appointment scheduling and telemedicine services.
- The company aims to improve access to healthcare for everyone by empowering health professionals and enabling faster, easier access to care for patients.
- Company Specialties:
- Santé (Healthcare)
- Internet
- Innovation
- Rails
- Scale-Up
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare technology
- Data protection and security
*ASSUMPTION:* Doctolib's focus on improving access to healthcare and empowering health professionals sets it apart in the software development industry.
📊 Role Analysis
- Career Level: Mid to Senior-level management role
- Reporting Structure: Reports directly to the VP Growth and works closely with Doctolib's executive committee (Exco)
- Work Arrangement: Hybrid (3 days on-site presence)
- Growth Opportunities:
- Potential to grow into a permanent role or take on additional responsibilities within the company
- Opportunity to work on high-impact projects and contribute to Doctolib's mission of improving access to healthcare
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on Doctolib's business and the healthcare industry as a whole.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days on-site presence)
- Office Location: Levallois-Perret, Île-de-France, France
- Geographic Context:
- Paris, Île-de-France, France
- Close proximity to public transportation
- Vibrant cultural scene and numerous amenities
- Work Schedule: Full-time (40 hours per week)
*ASSUMPTION:* The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to make the most of both work environments.
💼 Interview & Application Insights
- Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the VP Growth
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical and data-driven approach
- Strong communication and storytelling skills
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past achievements in product marketing, market research, and stakeholder engagement
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
*ASSUMPTION:* The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive growth and improve customer satisfaction.
🛠️ Tools & Technologies
- Product Management Tools:
- Asana
- Trello
- JIRA
- Marketing Tools:
- Google Analytics
- HubSpot
- Mailchimp
- Communication & Collaboration Tools:
- Slack
- Microsoft Teams
- Google Workspace (Gmail, Google Drive, Google Docs)
*ASSUMPTION:* Familiarity with these tools is not required but may be beneficial for candidates, as they are commonly used in the software development industry.
👔 Cultural Fit Considerations
- Company Values:
- Grit: Doctolib values perseverance and resilience in the face of challenges
- Result-oriented: The company focuses on delivering tangible results and driving business impact
- Team player: Doctolib emphasizes collaboration and cross-functional teamwork
- Work Style:
- Fast-paced and dynamic environment
- Strong focus on customer-centricity and user experience
- Data-driven and analytical approach to decision-making
- Self-Assessment Questions:
- How do you demonstrate grit and resilience in the face of challenges?
- How have you driven results and made an impact in your previous roles?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
*ASSUMPTION:* Candidates who align with Doctolib's core competencies and values will be well-suited to the company's culture and work environment.
⚠️ Potential Challenges
- Role-specific Challenges:
- Balancing the needs and priorities of multiple business segments
- Managing a team of experienced product marketing professionals
- Adapting to a fast-paced, dynamic work environment
- Company-specific Challenges:
- Working in a large, growing organization with a strong focus on results and impact
- Navigating a complex, cross-functional stakeholder landscape
- Industry-specific Challenges:
- Keeping up with rapidly evolving healthcare technology trends
- Adapting to changes in the regulatory environment and market dynamics
*ASSUMPTION:* Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Role Differentiators:
- Focus on the healthcare industry and telemedicine services
- Opportunity to work with a diverse, international team in a fast-growing company
- Potential to make a significant impact on Doctolib's business and the healthcare industry as a whole
- Industry-specific Context:
- The healthcare technology industry is rapidly evolving, with new competitors and market trends emerging constantly
- Successful candidates will need to stay up-to-date with industry developments and adapt their strategies accordingly
- Career Path Comparison:
- This role offers significant growth potential, with the opportunity to take on additional responsibilities or transition into a permanent role within the company
*ASSUMPTION:* Candidates should research the healthcare technology industry and consider how their skills and experience align with the unique aspects of this role.
📝 Sample Projects
- Role-specific Projects:
- Developing and executing a go-to-market strategy for a new telemedicine service
- Conducting market research to identify gaps and opportunities in the healthcare technology market
- Creating and maintaining powerful value proposition and messaging frameworks for multiple business segments
- Industry-specific Projects:
- Analyzing competitor movements and market trends to inform strategic decision-making
- Developing and implementing customer satisfaction and retention strategies for healthcare professionals
- Collaborating with cross-functional teams to improve product features and functionality based on user feedback and market insights
*ASSUMPTION:* Candidates should prepare examples of their past achievements in these areas to demonstrate their fit for the role and their understanding of the healthcare technology industry.
❓ Key Questions to Ask During Interview
- Role-specific Questions:
- How does this role fit into Doctolib's overall growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and functions within Doctolib?
- Team-specific Questions:
- How does the product marketing team work with other teams, such as product management and sales?
- What are the key strengths and areas for improvement of the product marketing team?
- Company-specific Questions:
- How does Doctolib support the professional development and growth of its employees?
- What are the biggest challenges facing Doctolib in the next 1-2 years, and how can this role contribute to addressing them?
*ASSUMPTION:* Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role, team, and company, and their commitment to driving growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://boards.greenhouse.io/doctolib/jobs/6522026003)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past achievements in product marketing, market research, and stakeholder engagement
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
