📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: Experian
🔹 Location: Costa Mesa, California, United States
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Scaling marketing efforts to drive awareness and demand for Experian's industry-leading prospecting and marketing solutions
- Leading a team of product marketers to drive product demand and enable sales
- Collaborating with leadership to articulate the total value proposition within the prequalified, prescreened, and marketing acquisitions space
- Creating and refining messaging for the company, each product, and business issue to articulate "why change, why now, why us"
- Partnering with integrated marketing, sales, and product teams to build a marketing strategy that drives awareness, demand, and usage
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the financial services industry, particularly in the areas of pre-qualification, pre-screened, and digital marketing acquisitions.
📋 Key Responsibilities
✅ Develop and lead a team of product marketers responsible for driving product demand, enabling sales, and delivering satisfied clients through an understanding of how Experian's prospecting and marketing services enable faster, more cost-effective acquisitions strategies for clients.
✅ Collaborate with leadership to understand and articulate Experian's total value proposition within the prequalified, prescreened, and marketing acquisitions space.
✅ Create and refine messaging for the company, each product, and business issue that articulates "why change, why now, why us". Train and certify on messaging so that it is adopted cross-functionally and used consistently.
✅ Partner with integrated marketing, sales, and product teams to build a marketing strategy that drives awareness, demand, and usage.
✅ Foster alignment across teams and adapt to evolving business needs.
✅ Evangelize product marketing across the organization and bring a strong point of view to guide strategic decisions related to product value, features, schedules, and lifecycle management.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, influencing leadership, and fostering mutual respect across teams and organizational levels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of performance product marketing experience, with at least 5 years in financial services or FinTech, focusing on digital, performance acquisitions, and pre-qualification/pre-screened, pre-approved industry standards
Required Skills:
- Proven experience in building, leading, and mentoring marketing teams
- Experience navigating and influencing dynamics at the executive level
- In-depth, hands-on experience with all core product/solution marketing functions
- Strong leadership, communication, and presentation skills
- Ability to cultivate a culture of followership and inspire team members to embrace the company's vision and values
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in Spanish or Portuguese
ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of pre-qualification, pre-screened, and digital marketing acquisitions will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Product Marketing Director with 10+ years of experience in the financial services industry)
Benefits:
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid, or in-office
- Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Director with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on data and technology solutions for various industries, including financial services, healthcare, automotive, agribusiness, insurance, and more
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1960, with a rich history and established presence in the global data and technology market
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world
- Offers a range of services, including credit reporting, identity protection, fraud detection, and marketing solutions
- Operates across various markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments
Company Specialties:
- Credit Reporting
- Identity Protection
- Fraud Detection
- Marketing Solutions
- Data and Technology Services
Company Website: www.experian.com
ASSUMPTION: Experian's global presence and diverse service offerings provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: Mid to senior-level role, offering opportunities for growth and leadership within the marketing organization
Reporting Structure: Reports directly to the Senior Director of Product Marketing, with the opportunity to lead and mentor a team of product marketers
Work Arrangement: Remote OK, with the flexibility to work remotely, hybrid, or in-office
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop leadership and mentoring skills by managing a team of product marketers
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Hybrid or remote-friendly, with the option to work from the Costa Mesa, California office or remotely
Office Location(s): 475 Anton Blvd, Costa Mesa, CA 92626, United States
Geographic Context:
- Costa Mesa is a city in Orange County, California, with a population of approximately 110,000 people
- The city offers a mix of urban and suburban environments, with a median household income of around $85,000
- Costa Mesa is known for its beaches, parks, and cultural attractions, including the Segerstrom Center for the Arts and the South Coast Plaza shopping center
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid or remote-friendly work environment offers candidates the flexibility to balance their personal and professional lives while still collaborating with the team in person when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Industry knowledge and understanding of pre-qualification, pre-screened, and digital marketing acquisitions
Application Tips:
- Highlight relevant experience in financial services or FinTech, with a focus on digital, performance acquisitions, and pre-qualification/pre-screened, pre-approved industry standards
- Tailor your resume and cover letter to emphasize your leadership, strategic, and communication skills
- Prepare examples of your past successes in driving product demand, enabling sales, and creating impactful marketing strategies
ATS Keywords: Product Marketing, Team Leadership, Messaging, Sales Enablement, Market Research, Digital Marketing, Performance Acquisitions, Client Engagement, Competitive Analysis, Strategic Planning, Collaboration, Thought Leadership, Product Launch, GTM Planning, Pricing, Packaging
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, leadership, and industry-specific skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Customer focus
- One global team
- Performance with purpose
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable leading and mentoring a team of product marketers, fostering a culture of followership and empowerment?
- Do you have a strong point of view and the ability to influence leadership and drive strategic decisions related to product value, features, schedules, and lifecycle management?
ASSUMPTION: Candidates who align with Experian's company values and work style, and who are comfortable leading and influencing teams in a dynamic, collaborative environment, will be most successful in this role.
⚠️ Potential Challenges
- Managing a team of product marketers with varying levels of experience and expertise
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Navigating a large, global organization with diverse teams and stakeholders
- Keeping up with the latest trends and best practices in digital marketing, performance acquisitions, and pre-qualification/pre-screened, pre-approved industry standards
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on leadership, team management, and influencing executive-level stakeholders
- In the financial services industry, this role is unique in its focus on pre-qualification, pre-screened, and digital marketing acquisitions
- Career progression in this role may involve advancing to a senior leadership position within the marketing organization or transitioning to a related role within the broader Experian business
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new pre-qualification product offering
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and refining sales enablement materials, such as demos, presentations, and battle cards, to highlight key competitive differentiators
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Director might undertake in this role, but the specific projects may vary based on the organization's priorities and the team's needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams, such as integrated marketing and partner marketing, to drive product demand and enable sales?
- What opportunities exist for growth and development within the marketing organization, and how does this role contribute to those opportunities?
- How does Experian support work-life balance for its employees, particularly for those working remotely or in a hybrid arrangement?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your leadership, strategic, and communication skills, as well as your relevant experience in financial services or FinTech, with a focus on digital, performance acquisitions, and pre-qualification/pre-screened, pre-approved industry standards
- Prepare examples of your past successes in driving product demand, enabling sales, and creating impactful marketing strategies
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
