Product Marketing Director, Competitive Intelligence

📌 Core Information

🔹 Job Title: Product Marketing Director, Competitive Intelligence

🔹 Company: Workiva

🔹 Location: Scottsdale, Arizona, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading competitive intelligence efforts to inform strategic decision-making
• Developing and implementing strategies to monitor market trends and analyze the competitive landscape
• Providing timely, actionable insights to sales, marketing, and product teams to refine competitive positioning
• Collaborating with cross-functional teams to influence product development roadmaps and enable sales teams
• Representing Workiva at industry forums and conferences to provide insights on market conditions and emerging trends

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to influence cross-functional teams without direct authority.

📋 Key Responsibilities

✅ Direct a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends

✅ Monitor, analyze, and respond to market announcements and misinformation in alignment with strict service level agreements

✅ Create and deliver compelling, evidence-based enablement materials, including presentations, bulletins, and competitive battlecards, that highlight product and technological differentiators

✅ Oversee the Win/Loss program, integrating internal and external data sources to drive strategic decision-making

✅ Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments

✅ Build and maintain an internal intelligence-sharing network across established company channels

✅ Provide strategic guidance to sales and sales engineering teams on effective competitive tactics

✅ Develop impactful competitive messaging for global sales and marketing initiatives

✅ Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps

✅ Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends

✅ Engage with clients and partners to influence decisions through timely and thorough competitive analysis

ASSUMPTION: This role requires a deep understanding of competitive analysis frameworks, win/loss programs, and market intelligence tools, as well as the ability to turn insights into strategic action.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing or related field

Experience: 10+ years of experience in product marketing, competitive intelligence, or related fields, closely related roles that could include: product management and sales

Required Skills:

• Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making
• Expertise in competitive intelligence platforms, CRM, and analytics tools
• Experience in the B2B technology and/or SaaS industry

Preferred Skills:

• Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
• Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership
• Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred)
• Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action
• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

ASSUMPTION: Candidates should have a strong background in competitive intelligence and market analysis, with a proven track record of driving strategic decision-making and influencing cross-functional teams.

💰 Compensation & Benefits

Salary Range: $154,000.00 - $250,000.00 (USD) per year

Benefits:

• Discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Working Hours: Full-time, with approximately 30% travel for company events and internal meetings

ASSUMPTION: The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including the candidate’s skills, qualifications, experience, and other relevant factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2008

Company Description:

• Workiva is on a mission to power transparent reporting for a better world
• Builds and delivers the world’s leading cloud platform for assured integrated reporting
• Simplifies complex reporting and disclosure challenges by streamlining processes, connecting data and teams, and ensuring consistency

Company Specialties:

• Government Reporting
• Internal Controls
• Section 16
• SEDAR Reporting
• SOX
• SEC Reporting
• CCAR/Stress Tests
• Enterprise Risk Management
• Environmental Health and Safety
• ORSA
• RRP
• Sustainability
• Board Reporting
• Investor Relations
• Managerial Reporting
• CASS
• Statutory Reporting
• Regulatory Reporting
• Internal Audit Management
• Financial Close Reporting
• Berichtspflichten
• ESEF-Berichterstattung
• Geschäftsberichte
• Internes Kontrollmanagement
• Regulatorisches Berichtswesen
• SEC-Berichterstattung
• Reporting annuel
• Gestion des Contrôles Internes
• Reporting réglementaire
• Reporting statutaire
• ESEF Reporting
• Statutory Reporting
• Regulatory Reporting
• Annual Reporting
• ESG
• and CSRD

Company Website: http://www.workiva.com

ASSUMPTION: Workiva is a well-established company in the software development industry, with a strong focus on transparent reporting and a comprehensive suite of products and services.

📊 Role Analysis

Career Level: Senior-level role with significant strategic influence and cross-functional collaboration

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with various cross-functional teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

Work Arrangement: Remote OK, with approximately 30% travel for company events and internal meetings

Growth Opportunities:

• Potential to grow into a leadership role within the marketing organization or expand into other areas of the business
• Opportunities to work on high-impact projects and drive strategic decision-making
• Chance to represent Workiva at industry forums and conferences, gaining visibility and credibility within the industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company’s competitive positioning and market success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with approximately 30% travel for company events and internal meetings)

Office Location(s): Scottsdale, Arizona, United States

Geographic Context:

• Scottsdale is a suburb of Phoenix, Arizona, with a population of approximately 250,000 people
• The area is known for its high-quality of life, with a desert climate, numerous golf courses, and a variety of cultural and recreational activities
• The Phoenix metropolitan area has a diverse economy, with significant employment in industries such as healthcare, education, and technology

Work Schedule: Full-time, with approximately 30% travel for company events and internal meetings

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work remotely, while also providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the hiring manager or a member of the HR team
• Behavioral and situational interviews with cross-functional stakeholders, including representatives from Sales, Marketing, and Product
• Final interview with the Chief Marketing Officer (CMO)
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Ability to influence cross-functional teams without direct authority
• Expertise in competitive intelligence and market analysis
• Cultural fit and alignment with Workiva’s values and mission

Application Tips:

• Highlight your experience with competitive intelligence and market analysis, providing specific examples of how you’ve driven strategic decision-making and influenced cross-functional teams
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Workiva’s products, services, and competitive landscape to demonstrate your understanding of the company and industry

ATS Keywords: Competitive Intelligence, Product Marketing, Market Analysis, Strategic Decision-Making, Cross-Functional Collaboration, Communication Skills, Competitive Messaging, Data Analysis, Market Trends, SWOT Assessments, CRM Tools, Analytics Tools, Leadership, Client Engagement, Industry Representation

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, communication skills, and ability to influence cross-functional teams, as well as their expertise in competitive intelligence and market analysis.

🛠️ Tools & Technologies

• Competitive intelligence platforms (e.g., CB Insights, SimilarWeb, etc.)
• CRM tools (e.g., Salesforce, HubSpot, etc.)
• Analytics tools (e.g., Tableau, Power BI, etc.)
• Presentation software (e.g., PowerPoint, Google Slides, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company’s internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• Collaboration
• Accountability
• Respect

Work Style:

• Fast-paced and dynamic, with a focus on driving strategic decision-making and executing on tactical initiatives
• Collaborative and cross-functional, with a strong emphasis on working closely with various teams to achieve common goals
• Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills as needed

Self-Assessment Questions:

• Do you have a proven track record of driving strategic decision-making and influencing cross-functional teams through competitive intelligence and market analysis?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to new challenges as they arise?
• Do you thrive in a collaborative, cross-functional work environment and enjoy working closely with various teams to achieve common goals?
• Are you comfortable with data-driven decision-making and using data to measure performance and inform strategic initiatives?

ASSUMPTION: Workiva values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a proven track record of driving strategic decision-making and influencing cross-functional teams through competitive intelligence and market analysis.

⚠️ Potential Challenges

• Managing a high volume of market announcements and misinformation, requiring strong prioritization and time management skills
• Balancing strategic thinking and execution, with a need to both develop long-term strategies and deliver tactical initiatives
• Working with a diverse set of stakeholders, including sales, marketing, product, and customer success teams, requiring strong communication and collaboration skills
• Keeping up with the latest trends and developments in the competitive landscape, requiring continuous learning and adaptation

ASSUMPTION: These challenges can be mitigated through strong project management, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on competitive intelligence and market analysis, with a focus on driving strategic decision-making and influencing cross-functional teams
• In the B2B technology and SaaS industry, this role is unique in its focus on competitive intelligence and its level of influence on strategic decision-making
• Career progression in this role may lead to leadership positions within the marketing organization or expanded responsibilities across other areas of the business

ASSUMPTION: This role offers a unique opportunity to drive strategic decision-making and influence cross-functional teams through competitive intelligence and market analysis, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive competitive analysis framework to assess the competitive landscape and inform strategic decision-making
• Conducting a SWOT analysis to evaluate the company’s strengths, weaknesses, opportunities, and threats, and develop targeted strategies to capitalize on strengths and mitigate weaknesses
• Creating and delivering a competitive battlecard presentation to enable sales teams and refine competitive positioning
• Overseeing the Win/Loss program, integrating internal and external data sources to drive strategic decision-making and improve sales performance
• Analyzing current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and market segmentation to inform product development roadmaps and go-to-market strategies

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong understanding of competitive analysis frameworks, market intelligence tools, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and contribute to the company’s overall strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of employees in this role?
• What are the most significant challenges facing the company in the competitive landscape, and how can this role help address them?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?

ASSUMPTION: These questions will help the candidate understand the strategic importance of the role, the company’s expectations for success, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing your expertise in competitive intelligence and market analysis
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, focusing on your ability to drive strategic decision-making and influence cross-functional teams
• Research Workiva’s products, services, and competitive landscape to demonstrate your understanding of the company and industry
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.