Product Marketing Director

📌 Core Information

🔹 Job Title: Product Marketing Director

🔹 Company: Zeitview

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Zeitview's solutions and services across 5 verticals
• Crafting clear, compelling product positioning and messaging for customers, prospects, and the broader market
• Conducting customer and competitive research to understand user pain points, industry trends, and emerging opportunities
• Building and maintaining customer personas and journey maps to guide segmentation, campaign planning, and content creation
• Designing and executing targeted lead generation strategies and ABM initiatives to drive awareness, engagement, and conversion

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally with various teams to ensure campaigns and programs are impactful, timely, and aligned with broader business objectives.

📋 Key Responsibilities

✅ Own the development and execution of go-to-market strategies for Zeitview’s solutions and services, from defining target audiences and crafting narratives to enabling sales and measuring adoption success across 5 different verticals

✅ Develop clear, compelling product positioning and differentiated messaging that communicates the value of our solutions to customers, prospects, and the broader market

✅ Conduct ongoing customer and competitive research to deeply understand user pain points, industry trends, and emerging opportunities

✅ Build and maintain customer personas and journey maps to guide segmentation, campaign planning, and content creation

✅ Design and execute targeted lead generation strategies that drive awareness, engagement, and conversion across the customer lifecycle

✅ Lead the strategic planning and execution of highly targeted ABM initiatives designed to engage high-value accounts and accelerate pipeline growth

✅ Monitor key performance indicators (KPIs) such as conversion rates, cost per lead (CPL), customer acquisition cost (CAC), and marketing qualified lead (MQL) velocity to assess and improve campaign effectiveness

✅ Work cross-functionally with Product, Sales, and Customer Success to ensure campaigns and programs are impactful, timely, and aligned with broader business objectives

✅ Ensure consistent narrative and brand voice across all touchpoints, including website, sales materials, product collateral, and external communications

✅ Partner with Sales leadership to develop and maintain a robust toolkit of sales enablement materials, including battlecards, pitch decks, one-pagers, and competitive comparisons

✅ Guide the creation of solution-focused assets including whitepapers, blog posts, customer case studies, solution briefs, videos, webinars, and event content

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field (MBA or advanced degree is a plus)

Experience: 10+ years of Marketing experience with a strong focus on Product Marketing, including 3-5 years in a leadership role driving strategy and execution in a high-growth, B2B environment (SaaS experience preferred)

Required Skills:

• Proven success in developing and executing go-to-market strategies for existing and new product launches, feature releases, and market expansions
• Demonstrated expertise in Account-Based Marketing (ABM) strategy, orchestration, and measurement in close collaboration with Sales
• Deep understanding of market research, competitive analysis, customer segmentation, and value proposition development
• Strong experience with lead generation, demand creation, and funnel optimization, using data and insights to drive strategy and continuous performance improvement
• Exceptional ability to craft clear, compelling messaging and product positioning for technical and non-technical audiences across multiple channels
• Hands-on experience with marketing automation tools, CRM platforms (HubSpot preferred), and analytics platforms to track and report campaign performance
• Strong business acumen with the ability to connect product capabilities to customer pain points and market opportunities
• Exceptional cross-functional collaboration skills and proven success working with Sales, Product, and Customer Success teams
• Highly organized, results-oriented, and comfortable managing multiple priorities in a fast-paced, dynamic environment
• Outstanding verbal and written communication skills, with the ability to represent the company externally and influence stakeholders internally

Preferred Skills:

• Able to work remotely and coordinate effectively with a fully remote workforce
• Excellent English written and verbal communication skills

ASSUMPTION: Candidates with experience in the software industry and a strong understanding of visual AI solutions will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Product Marketing Director role with 10+ years of experience in the software industry)

Benefits:

• Feel great about your work as you join a leading mission-driven intelligent aerial imaging company
• Your choice of multiple medical insurance plans, including one that covers 100% of the premium for yourself and your dependents
• 100% paid dental and vision insurance
• Unlimited PTO: We mean it when we say we prioritize work-life balance and mental health. Just be sure to share pictures of your vacation when you return!
• Equity: Stock incentive program
• Work-from-home environment: flexibility for employees should be the norm for companies
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture: a place where your voice matters

Working Hours: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Director role with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Zeitview operates in the software development industry, focusing on advanced inspection software for high-value infrastructure. The company serves global customers in energy and infrastructure, delivering fast, accurate insights, lowering costs, and improving asset performance and longevity.

Company Size: Zeitview is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment where team members can bring their authentic, whole selves to work.

Founded: Zeitview was founded in 2014 and is headquartered in Santa Monica, California, with additional offices in Bengaluru, India.

Company Description:

• Zeitview builds advanced inspection software that delivers fast, accurate insights, lowers costs, and improves asset performance and longevity for global customers in energy and infrastructure.
• The company is second to none at partnering with its customers to achieve flexible, long-term solutions across their multiple asset classes.
• Zeitview serves customers in the solar, wind, insurance, construction, roofing, real estate, and critical infrastructure industries and is trusted by the largest enterprises in the world, active in over 60 countries.

Company Specialties:

• Drones
• Real estate
• Construction
• Aerial photography
• Mapping
• Surveying
• Aerial Data
• Inspection
• Property Management
• Thermal Imaging
• Data Collection
• Solar
• Wind
• and Renewable Energy

Company Website: zeitview.com

ASSUMPTION: Zeitview's focus on advanced inspection software and commitment to delivering value to its customers make it an attractive employer in the software development industry.

📊 Role Analysis

Career Level: The Product Marketing Director role is a senior-level position that requires strategic thinking, leadership, and strong communication skills. This role offers significant growth opportunities and the chance to make a significant impact on the company's success.

Reporting Structure: The Product Marketing Director will report directly to the Chief Marketing Officer and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This role offers a remote work arrangement, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• As Zeitview continues to grow and expand its offerings, there will be opportunities for the Product Marketing Director to take on additional responsibilities and advance their career within the company.
• The successful candidate will have the chance to shape the product marketing function and make a significant impact on the company's go-to-market strategy and overall success.
• Working in a dynamic and collaborative environment, the Product Marketing Director will have the opportunity to learn from and work with experienced professionals across various disciplines.

ASSUMPTION: The Product Marketing Director role offers a unique opportunity for a strategic thinker with strong communication skills to make a significant impact on Zeitview's go-to-market strategy and overall success.

🌍 Location & Work Environment

Office Type: Remote work arrangement, with no physical office location required

Office Location(s): Los Angeles, California, United States (Remote work arrangement)

Geographic Context:

• Los Angeles is the second-largest city in the United States, with a diverse population and a thriving tech industry.
• The city offers a mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-80s throughout the year.
• Los Angeles is known for its vibrant cultural scene, with numerous museums, theaters, and music venues, as well as a wide range of outdoor activities, including hiking, surfing, and beach-going.

Work Schedule: The Product Marketing Director will work a standard full-time schedule of 40 hours per week, with flexibility for a remote work arrangement.

ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to work from anywhere with a reliable internet connection, allowing for a better work-life balance and the opportunity to live in various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of market research, competitive analysis, and customer segmentation
• Ability to work cross-functionally and collaborate with various teams
• Cultural fit and alignment with Zeitview's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your go-to-market strategy experience and provide examples of successful campaigns you've led
• Showcase your understanding of Zeitview's industry and the unique value proposition of its visual AI solutions
• Demonstrate your ability to work remotely and coordinate effectively with a fully remote workforce

ATS Keywords: Product Marketing, Go-to-Market Strategy, Customer Messaging, Market Research, Competitive Analysis, Lead Generation, Demand Creation, Funnel Optimization, Account-Based Marketing, Sales Enablement, Cross-Functional Collaboration, Communication Skills, Marketing Automation, CRM Platforms, Data Analysis, Business Acumen, Remote Work, Visual AI Solutions

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role and be prepared to discuss their go-to-market strategy experience during the interview process.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Demandbase

ASSUMPTION: The Product Marketing Director will be expected to have experience with marketing automation tools, CRM platforms, and analytics platforms to track and report campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Zeitview is committed to accelerating the global transition to renewable energy and sustainable infrastructure through advanced inspection solutions
• Customer-focused: The company prioritizes understanding and addressing customer pain points and delivering value through its visual AI solutions
• Inclusive: Zeitview fosters a diverse, equitable, and inclusive culture where team members can bring their authentic, whole selves to work
• Collaborative: The company encourages cross-functional collaboration and teamwork to drive success
• Adaptable: Zeitview embraces change and continuous improvement to stay ahead in the dynamic software development industry

Work Style:

• Remote work arrangement, with flexibility for a fully remote workforce
• Autonomous and results-oriented, with a high level of self-motivation and time management skills
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Focused on delivering value and driving results, with a data-driven approach to decision-making
• Adaptable and open to feedback, with a growth mindset and a commitment to continuous learning

Self-Assessment Questions:

• How do you align with Zeitview's mission to accelerate the global transition to renewable energy and sustainable infrastructure?
• How do you approach understanding and addressing customer pain points, and how have you demonstrated this in previous roles?
• How do you collaborate effectively with cross-functional teams in a remote work environment, and what strategies do you use to ensure clear communication and successful project execution?

ASSUMPTION: Applicants should assess their alignment with Zeitview's values and work style preferences before applying for this role to ensure a strong cultural fit.

⚠️ Potential Challenges

• The Product Marketing Director role requires a high level of autonomy and the ability to manage multiple priorities in a fast-paced, dynamic environment
• Candidates may face challenges balancing work-life balance while working remotely and may need to establish clear boundaries between work and personal time
• The role requires a strong understanding of market research, competitive analysis, and customer segmentation, which may present a learning curve for candidates without extensive experience in these areas
• The Product Marketing Director will need to collaborate effectively with cross-functional teams, including Product, Sales, and Customer Success, which may require additional time and effort to build and maintain strong working relationships
• The role may involve working with complex data and analytics tools, which may present a learning curve for candidates without experience in these areas

ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and assess their ability to manage multiple priorities, work autonomously, and collaborate effectively with cross-functional teams in a remote work environment.

📈 Similar Roles Comparison

• The Product Marketing Director role at Zeitview is similar to other senior-level product marketing positions in the software development industry, but with a unique focus on advanced inspection software for high-value infrastructure
• Candidates with experience in the software industry and a strong understanding of visual AI solutions will have an advantage in this role
• The Product Marketing Director role at Zeitview offers significant growth opportunities and the chance to make a significant impact on the company's success, setting it apart from other similar roles in the industry

ASSUMPTION: Applicants should carefully consider the unique aspects of the Product Marketing Director role at Zeitview and assess their fit for the specific requirements and growth opportunities associated with this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new visual AI solution targeting the solar industry
• Conducting customer and competitive research to identify pain points and emerging opportunities in the wind energy sector
• Building and maintaining customer personas and journey maps for the insurance industry to guide segmentation, campaign planning, and content creation

ASSUMPTION: The Product Marketing Director will be expected to lead and contribute to various projects that drive the success of Zeitview's visual AI solutions and enable the company to achieve its mission.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy for its visual AI solutions and how this role fits into that plan?
• How does Zeitview measure the success of its product marketing campaigns, and what key performance indicators (KPIs) does the company track?
• Can you provide examples of how the company has adapted its go-to-market strategy in response to changes in the market or customer needs?
• How does Zeitview support the professional development and growth of its product marketing team members?
• Can you describe the company's approach to cross-functional collaboration and how the product marketing team works with other departments to drive success?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the company's go-to-market strategy, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching Zeitview's industry, products, and company culture
• Be ready to discuss your go-to-market strategy experience and provide examples of successful campaigns you've led
• Showcase your understanding of Zeitview's industry and the unique value proposition of its visual AI solutions
• Demonstrate your ability to work remotely and coordinate effectively with a fully remote workforce
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.