Product Marketing Director

📌 Core Information

🔹 Job Title: Product Marketing Director

🔹 Company: Technosylva

🔹 Location: Remote (Remote)

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and refining product positioning, messaging, and value propositions for Technosylva’s wildfire risk management solutions.
• Creating compelling sales materials and competitive/pricing analysis to support the sales team.
• Conducting market research to understand customer needs, industry trends, and competitive dynamics.
• Collaborating with the marketing team to develop targeted demand-generation campaigns.
• Serving as a thought leader and spokesperson for Technosylva, engaging with customers, partners, and industry influencers.

ASSUMPTION: This role requires a strong background in B2B enterprise marketing, preferably in utilities, climate tech, or geospatial analytics, to effectively position and market Technosylva’s innovative solutions.

📋 Key Responsibilities

✅ Market Strategy & Positioning: Develop and refine product positioning, messaging, and value propositions that clearly communicate the benefits of Technosylva’s solutions to utilities and fire agencies.

✅ Sales Enablement: Create compelling sales materials, including presentations, case studies, whitepapers, and competitive/pricing analysis, to support the sales team in engaging utilities and new client sectors.

✅ Customer Insights & Competitive Analysis: Conduct market research to understand customer needs, industry trends, and competitive dynamics, translating insights into actionable strategies.

✅ Demand Generation & Campaigns: Collaborate with the marketing team to develop targeted demand-generation campaigns that drive awareness and lead conversion among utilities and large enterprise clients.

✅ Product Evangelism: Serve as a thought leader and spokesperson for Technosylva, engaging with customers, partners, and industry influencers through webinars, conferences, and media appearances, with a focus on utility industry events and stakeholders.

✅ Go-To-Market (GTM) Strategy: Lead the development and execution of GTM plans for new product releases, ensuring successful adoption and revenue growth.

✅ Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to align product marketing efforts with business objectives.

ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure that Technosylva’s solutions effectively meet the needs of customers and are positioned as the industry standard.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field (MBA preferred but not required).

Experience: 7+ years of experience in product marketing, preferably within B2B enterprise markets, utilities, or climate tech.

Required Skills:

• Strong track record of problem-solving and delivering measurable performance in prior roles.
• Experience in strategic decision-making, execution, and driving business impact through marketing initiatives.
• Strong understanding of wildfire risk management, utilities, infrastructure resilience, and energy markets (preferred).
• Demonstrated success in developing and executing GTM strategies for enterprise technology products.
• Exceptional storytelling and messaging skills, with the ability to translate complex technical concepts into clear, compelling narratives for enterprise clients.
• Experience in competitive analysis, market research, and customer segmentation for utilities and energy companies.
• Proven ability to work cross-functionally in a fast-paced, high-growth environment.
• Excellent written, verbal, presentation and analytical skills.

Preferred Skills:

• Former management consulting experience, particularly in strategy, growth, or market entry.

ASSUMPTION: While a strong background in product marketing is essential, candidates with former management consulting experience may bring valuable strategic insights to this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Product Marketing Director with 7+ years of experience in B2B enterprise markets, utilities, or climate tech.)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements available.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technosylva operates in the software development industry, focusing on wildfire and extreme weather risk mitigation solutions for electric utility, insurance, and government agency customers.

Company Size: Technosylva has approximately 120 employees, placing it in the mid-size category. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.

Founded: Technosylva was founded in 1997 and has since grown to become a global leader in its market, providing real-time and predictive insights to support its customers.

Company Description:

• Technosylva is a technology company focused on the development of emergency solutions, such as forest fires.
• The company applies tools such as fiResponse and Wildfire Analyst and offers a consulting service and land engineering service in the natural environment.
• Technosylva is committed to the development of software products that facilitate the application of new technologies in areas such as emergency management and forest fire control.

Company Specialties:

• Wildfires
• Forest planning
• Emergencies
• Operations
• Mitigation
• Asset Management
• Emergency Planning
• Public Safety
• Situational Awareness
• Weather
• Risk Forecasting
• Electric Utility
• and Fire Agency

Company Website: https://technosylva.com/

ASSUMPTION: Technosylva's focus on wildfire and extreme weather risk mitigation solutions makes it an attractive employer for candidates interested in making a positive impact on public safety and the environment.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in product marketing, strategic decision-making, and cross-functional collaboration.

Reporting Structure: The Product Marketing Director will report directly to the Chief Marketing Officer (CMO) and work closely with various teams, including product management, sales, and customer success.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance while still fostering collaboration and communication with the team.

Growth Opportunities:

• As Technosylva continues to grow and expand its offerings, there will be opportunities for the Product Marketing Director to take on additional responsibilities and advance their career within the organization.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.
• Technosylva's commitment to professional development provides opportunities for employees to attend industry conferences, workshops, and training sessions.

ASSUMPTION: The Product Marketing Director role at Technosylva offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and success while enjoying a flexible, remote work arrangement.

🌍 Location & Work Environment

Office Type: Technosylva's headquarters is located in San Diego, California, but this role is remote, allowing for flexibility in work location.

Office Location(s): 7590 Fay Ave, Suite 300, San Diego, California 92037, US (Headquarters)

Geographic Context:

• San Diego, California is known for its mild climate, diverse culture, and strong economy, making it an attractive location for both work and leisure.
• The remote nature of this role allows for flexibility in work location, enabling candidates to live and work from various locations across the United States or internationally.
• Technosylva's global customer base and remote work culture foster a diverse and inclusive work environment.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements available, allowing for a healthy work-life balance.

ASSUMPTION: The remote nature of this role and Technosylva's global customer base create a diverse and inclusive work environment that attracts and retains top talent from various backgrounds and locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) and potential team members
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Cross-functional collaboration and communication skills
• Problem-solving abilities and adaptability
• Alignment with Technosylva's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Technosylva's products, market, and competitive landscape in your application materials.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
• Research Technosylva's industry, competitors, and customers to show your initiative and preparation for the role.

ATS Keywords: Product Marketing, B2B Marketing, Utilities, Climate Tech, Geospatial Analytics, Market Research, Competitive Analysis, Demand Generation, Sales Enablement, GTM Strategy, Cross-Functional Collaboration, Storytelling, Analytical Skills, Presentation Skills, Customer Insights, Problem-Solving

ASSUMPTION: Technosylva's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best possible fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The Product Marketing Director will be expected to have experience with various marketing automation, CRM, project management, and data analysis tools to effectively manage and execute marketing campaigns and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Technosylva prioritizes understanding and meeting the needs of its customers, with a focus on delivering real-time and predictive insights to support their decision-making.
• Innovation: Technosylva is committed to continuous improvement and the development of new technologies to address emerging challenges in wildfire and extreme weather risk mitigation.
• Collaboration: Technosylva fosters a culture of teamwork and cross-functional collaboration to drive business success and employee engagement.

Work Style:

• Agile and adaptable: Technosylva's fast-paced, high-growth environment requires employees to be flexible and responsive to change.
• Data-driven: Technosylva's products and marketing initiatives are grounded in data and analytics, enabling informed decision-making and continuous improvement.
• Customer-focused: Technosylva's employees are passionate about making a positive impact on public safety and the environment, with a strong commitment to customer success.

Self-Assessment Questions:

• How do your marketing strategies align with Technosylva's customer-centric approach?
• How have you demonstrated adaptability and resilience in previous roles, and how might these skills translate to a fast-paced, high-growth environment like Technosylva?
• How do you approach data-driven decision-making, and how have you used data to inform your marketing strategies in the past?

ASSUMPTION: Technosylva's culture values customer-centricity, innovation, collaboration, agility, data-driven decision-making, and a strong commitment to customer success, making it an attractive employer for candidates who share these values and work styles.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in building and maintaining relationships with team members and stakeholders.
• The fast-paced, high-growth environment of Technosylva may require candidates to adapt quickly to change and manage multiple priorities simultaneously.
• The competitive landscape of the wildfire and extreme weather risk mitigation market may present challenges in differentiating Technosylva's products and maintaining market share.
• The global nature of Technosylva's customer base may require candidates to have experience working with diverse cultures and time zones.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for candidates to demonstrate their adaptability, resilience, and strategic thinking in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Product Marketing Manager (Utilities): This role focuses specifically on the utilities industry, whereas the Product Marketing Director role at Technosylva has a broader focus on enterprise clients, particularly utilities, and requires more strategic decision-making and cross-functional collaboration.
• Senior Marketing Manager (Climate Tech): This role may have a more narrow focus on climate tech solutions, whereas the Product Marketing Director role at Technosylva requires a broader understanding of wildfire risk management, utilities, infrastructure resilience, and energy markets.
• Product Marketing Manager (Geospatial Analytics): This role may have a more specialized focus on geospatial analytics, whereas the Product Marketing Director role at Technosylva requires a broader understanding of marketing strategies, customer insights, and competitive dynamics across various industries.

ASSUMPTION: While these roles share some similarities, the Product Marketing Director role at Technosylva offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and success while enjoying a flexible, remote work arrangement.

📝 Sample Projects

• Developing a go-to-market strategy for a new wildfire risk management solution, including market segmentation, positioning, messaging, and pricing.
• Conducting customer interviews and surveys to gather insights on the needs, preferences, and pain points of utility clients, informing product development and marketing strategies.
• Creating a competitive analysis report, including market share, product offerings, pricing, and positioning, to inform sales and marketing strategies.

ASSUMPTION: These sample projects demonstrate the strategic, customer-focused, and data-driven approach required for success in the Product Marketing Director role at Technosylva.

❓ Key Questions to Ask During Interview

• How does Technosylva differentiate its products and services from competitors in the wildfire and extreme weather risk mitigation market?
• What are the key priorities for the Product Marketing Director role in the first 90 days, and how will success be measured?
• How does Technosylva support the professional development and growth of its employees, particularly in the Product Marketing team?
• What is the company's approach to remote work, and how does it foster collaboration and communication among team members?
• How does Technosylva engage with customers and industry influencers to build and maintain strong relationships, and what role will the Product Marketing Director play in these efforts?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the team dynamics, enabling them to make informed decisions about their fit and potential for success in the Product Marketing Director role at Technosylva.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategies, customer insights, and competitive dynamics in the wildfire risk management, utilities, and climate tech industries.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them, demonstrating your ability to translate complex technical concepts into clear, compelling narratives for enterprise clients.
• Research Technosylva's industry, competitors, and customers to show your initiative and preparation for the role, and be ready to discuss your findings during the interview process.
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.