📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: OpenX
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing function to drive business objectives
- Coaching, leading, and managing a high-performing team
- Developing operational rigor and standardized go-to-market plans
- Inspiring creativity in the team to engage with target audiences
- Supporting a global team throughout the go-to-market process
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead the product marketing function to execute a vision and strategy for the global team to drive business objectives
✅ Act as a player-coach, coaching, leading, managing, and inspiring a high-performing, results-oriented team with one direct report
✅ Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach
✅ Inspire creativity in the team to engage with them on developing new and existing target audiences/personas in new and unique ways
✅ Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing strategies to drive business impact
✅ Align and partner with Product Management, Strategic and Data Partnerships, Client Solutions, and Sales to identify customer needs, key product enhancements, new partnership opportunities, and successfully launch new, scalable products
✅ Partner with strategic partnerships, product, and marketing leaders to align messaging and leverage marketing activations
✅ Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs
✅ Embrace an analytical mindset to leverage insights and data to drive impact and revenue results
✅ Understand broader market trends, our customers, and the business landscape of adTech, and serve as the internal subject matter expert and center of excellence when it comes to competitive capabilities and GTM
✅ Manage the competitive and market insights process to inform key product enhancements and innovations in new products, partnerships, and solutions, including win/loss analysis and associated metrics for success
✅ Work closely with Platform Product Marketing counterparts to incorporate new features into the core platform GTM
ASSUMPTION: This role requires a strong understanding of the B2B advertising/marketing technology space, as well as excellent communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10-15 years of experience with a minimum of 5-10 years in product marketing
Required Skills:
- Deep understanding of the B2B advertising/marketing technology space or product marketing experience
- Experience supporting partnerships and leading co-marketing activations
- Experience in the programmatic advertising and adtech industries
- Ability to develop and lead customer demos and create scalable training for external-facing products
- Experience working with data providers and adtech vendors
- Knowledge of customer experience, CRM, and customer lifecycle management
- Excellent verbal and written communication skills
- Ability to translate complex concepts into competitive, compelling marketing messages
- Experience with: Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira or similar project management software and agile development environments.
Preferred Skills:
- Pragmatic marketing certification
- Global marketing experience
ASSUMPTION: Candidates with experience in market research, competitive analysis, and go-to-market strategy will be highly valued for this role.
💰 Compensation & Benefits
Salary Range: $161,500 - $190,000 per year
Benefits:
Working Hours: Full-time, remote work
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Director role with the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: OpenX operates in the technology, information, and internet industry, focusing on advertising technology and supply-side platforms.
Company Size: OpenX has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: OpenX was founded in 2007 and has since grown to become the most innovative independent supply-side platform.
Company Description:
- OpenX is committed to fair and equitable compensation practices, offering competitive salaries and benefits.
- The company values diversity, inclusion, and equal employment opportunities.
- OpenX is dedicated to maintaining a safe and respectful work environment for all employees.
Company Specialties:
- Advertising Technology
- Yield Optimization
- Ad Serving
- Ad Exchange
- SSP
- Mobile
- Header Bidding
- GCP
- and Ad Tech
Company Website: http://www.openx.com
ASSUMPTION: OpenX's focus on innovation, independence, and customer-centric approach sets it apart in the adtech industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Product Marketing Director reports directly to the Vice President of Marketing and oversees one direct report.
Work Arrangement: This role is remote, offering flexibility and work-life balance.
Growth Opportunities:
- Potential to grow and develop the product marketing team and function
- Opportunities to collaborate with cross-functional teams and influence company strategy
- Possibility to expand the role's scope and impact as the company grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): N/A (remote work)
Geographic Context:
- OpenX is headquartered in Pasadena, CA, with additional offices in New York, London, Munich, Tokyo, Krakow, and Chicago.
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere.
- OpenX's global presence enables collaboration with diverse teams and exposure to international markets.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Understanding of the B2B advertising/marketing technology space
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and leadership abilities
- Research OpenX's company culture and values to demonstrate your fit for the role
- Follow up with the HR team after your interview to express your interest in the position
ATS Keywords: Product Marketing, B2B, Advertising, Marketing Technology, Programmatic Advertising, Adtech, Customer Experience, CRM, Data Analysis, Team Leadership, Communication, Market Research, Go-to-Market Strategy, Partnership Management, Training Development, Project Management
ASSUMPTION: OpenX's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office and Google Workspace
- Asana
- Slack
- Hubspot
- Salesforce
- Jira or similar project management software
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- We are one team
- We are customer-centric
- OpenX is ours
- We are an open book
- We evolve fast
Work Style:
- Collaborative and team-oriented
- Customer-focused and data-driven
- Adaptable and open to change
- Results-oriented and proactive
- Continuously learning and improving
Self-Assessment Questions:
- How do you demonstrate OpenX's value of being an open book and sharing your knowledge with others?
- How do you balance the need for operational rigor with the need for creativity and innovation in your work?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: OpenX values candidates who align with their company values and work style, demonstrating a strong cultural fit for the organization.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Balancing the need for strategic thinking with the need for tactical execution
- Navigating a fast-paced and evolving industry with constant changes and new opportunities
- Managing competing priorities and stakeholders in a global organization
ASSUMPTION: The Product Marketing Director role presents unique challenges that require strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Director of Product Marketing in other organizations, with a focus on leading a team and driving business impact through product marketing strategies
- OpenX's role requires a deeper understanding of the adtech industry and a stronger focus on partnerships and co-marketing activations
- Career progression in this role could lead to a Vice President of Marketing or Chief Marketing Officer position, depending on the company's growth and structure
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and industry-specific expertise, setting it apart from similar roles in other organizations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new OpenX product or partnership
- Conducting market research and competitive analysis to inform product enhancements and positioning
- Creating and delivering customer demos and training sessions for external-facing products
- Managing and optimizing marketing campaigns to drive revenue and customer engagement
ASSUMPTION: The Product Marketing Director role involves a wide range of projects, requiring strong leadership, communication, and analytical skills.
❓ Key Questions to Ask During Interview
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Strategic Partnerships?
- What are the key priorities for the first 90 days in this role?
- How does OpenX support the professional development and growth of its employees?
- What are the biggest challenges facing the Product Marketing team currently, and how can this role address them?
- How does OpenX measure the success of its product marketing efforts, and what metrics are most important to track?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your fit for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/openx/a23a5e10-fe29-4b6e-96b5-d4ed2bb91d2c
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and leadership abilities
- Research OpenX's company culture and values to demonstrate your fit for the role
- Follow up with the HR team after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
