📌 Core Information
🔹 Job Title: Product Marketing Director, Innovation Solutions
🔹 Company: Rimini Street
🔹 Location: Remote United States
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Defining go-to-market strategies for Rimini Street's Innovation Solutions portfolio
- Creating sales plays, messaging, and campaign strategies to drive product adoption
- Collaborating cross-functionally with marketing, product, and sales teams to support GTM plans
- Serving as a subject matter expert (SME) and thought leader for Rimini Street's Innovation Solutions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams to drive product success.
📋 Key Responsibilities
✅ Research and deliver insights on market trends, customer profiles, buyer journeys, and segmentation
✅ Build differentiated positioning and messaging specific to Rimini Street Innovation solutions
✅ Develop and execute go-to-market strategy for the Innovation Solution portfolio, collaborating with product teams on product strategy and positioning to support product launches and releases
✅ Develop and maintain a core Bill of Materials (BOM) that communicates the value and capabilities of Rimini Street Innovation solutions to both internal and external stakeholders
✅ Collaborate with and cross-functionally lead GTM with Demand Generation, Awareness, Creative, and Content Strategy teams in marketing, as well as Field and Product Management teams
✅ Function as an SME across the organization to support thought leadership and market positioning, and work with field enablement to ensure field confidence and competence in Rimini Street Innovation solutions
✅ Collaborate with Partners to build new market differentiators that streamline, scale, and increase the efficacy of marketing activities
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success.
🎯 Required Qualifications
Education: BS/BA degree required | MBA preferred; open to equivalent work experience
Experience: Minimum of 10+ years' experience in B2B software or SaaS product marketing
Required Skills:
- Analytical thinker with firsthand execution in creating a marketing strategy, go-to-market plans, messaging hierarchy, personas, and foundational product and/or service marketing content
- Collaborative with a demonstrated record of working across multiple teams, improving the effectiveness of sales professionals, and developing successful go-to-market strategies
- Excellent oral/public speaking and written communication skills with the ability to simplify complex information and concepts across a variety of audiences
- Cross-functional leadership with product launches, sales enablement, and end-to-end development and execution of supporting marketing strategies
Preferred Skills:
- Experience working with sales leadership and field sales to support and enhance the overall sales process and increase the sales team proficiency levels
- Proven record of successfully launching, managing, and growing revenue of software products and/or services
ASSUMPTION: Candidates with a strong background in B2B software or SaaS product marketing, excellent communication skills, and a proven track record of driving product success are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $146,000 - $220,000 per year
Benefits:
- Medical, Dental, and Vision insurance
- Disability insurance
- Paid Parental Leave
- 401(k) program
- Generous Paid Time Off (PTO)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Rimini Street is a global provider of end-to-end enterprise software support and innovation solutions, focusing on Oracle, SAP, and VMware software.
Company Size: 1,001-5,000 employees. As a mid-sized company, Rimini Street offers a collaborative work environment with opportunities for growth and impact.
Founded: 2005. Rimini Street has grown significantly since its founding, expanding its global presence and service offerings.
Company Description:
- Rimini Street provides unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software
- The company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector, and government organizations
- Rimini Street is committed to creating a diverse and inclusive environment and is an Equal Employment Opportunity Employer
Company Specialties:
- Oracle Database
- Oracle E-Business Suite
- SAP
- JD Edwards
- SAP HANA Database
- Enterprise Software Support
- ERP
- SAP Support
- Oracle Support
- Third-Party Support
- Software Security
- Database Monitoring
- Professional Services
- Managed Services
- Cybersecurity
- Interoperability
Company Website: http://www.riministreet.com
ASSUMPTION: Rimini Street's focus on enterprise software support and innovation solutions makes it an attractive option for experienced product marketing professionals looking to make an impact in a growing industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a strategic mindset and proven experience in product marketing.
Reporting Structure: This role reports directly to the Senior Vice President of Product Marketing and collaborates with various cross-functional teams, including marketing, product, and sales.
Work Arrangement: Remote solely. This role can be performed entirely remotely, with flexible working hours.
Growth Opportunities:
- Potential to grow within the marketing department or expand into other areas of the business as the company continues to grow
- Opportunities to work on high-impact projects and drive product success
- Chance to learn and develop skills in a dynamic and collaborative work environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Rimini Street's Innovation Solutions portfolio.
🌍 Location & Work Environment
Office Type: Remote. This role does not require an on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): Not applicable (remote role)
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for Rimini Street's Innovation Solutions portfolio
- Working remotely allows for greater flexibility and the ability to collaborate with team members across different time zones
- The remote work arrangement may require occasional travel for meetings, conferences, or client visits
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement for this role provides greater flexibility and the opportunity to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with cross-functional stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Product marketing experience and expertise
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and leadership skills
- Communication and presentation skills
- Alignment with Rimini Street's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your experience driving product success
- Research Rimini Street's Innovation Solutions portfolio and be prepared to discuss your ideas for go-to-market strategies and positioning
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Research, Positioning, Messaging, Collaboration, Analytical Thinking, Public Speaking, Communication Skills, Cross-Functional Leadership, Customer-Centric, B2B Software, SaaS, Thought Leadership, Campaign Strategies
ASSUMPTION: Rimini Street's interview process focuses on assessing candidates' product marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Rimini Street uses a variety of tools and technologies to support its marketing efforts, and candidates should be comfortable working with these tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Company: We dream big and innovate boldly
- Colleagues: We work with extraordinary people who create a culture of mutual respect and collaboration
- Clients: We relentlessly pursue solutions that help clients achieve their goals, with unmatched client care rooted in our passion for exceptional service
- Community: We believe in leaving the world a better place than we found it, with the Rimini Street Foundation making positive impacts in six continents for over 425 charities
Work Style:
- Collaborative and cross-functional, with a focus on driving product success through strategic planning and execution
- Dynamic and fast-paced, with a focus on continuous improvement and innovation
- Customer-centric, with a focus on understanding and addressing customer needs and market trends
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of driving product success through strategic planning and execution?
ASSUMPTION: Rimini Street's company values and work style emphasize collaboration, innovation, customer-centricity, and a commitment to making a positive impact. Candidates who align with these values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- Balancing multiple priorities and stakeholders may require strong project management and prioritization skills
- The dynamic and fast-paced nature of the role may require adaptability and the ability to manage change effectively
- The competitive nature of the B2B software and SaaS markets may present challenges in terms of market differentiation and product positioning
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact, it also presents unique challenges that require strong skills and adaptability.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on go-to-market strategy and sales enablement, with a broader scope of responsibilities
- In the B2B software and SaaS industry, Rimini Street's focus on enterprise software support and innovation solutions sets it apart from competitors
- Career progression in this role may involve moving into senior leadership positions within the marketing department or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on execution, with opportunities for growth and impact in a dynamic and growing industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including positioning, messaging, and campaign planning
- Conducting market research and analysis to inform product strategy and roadmap
- Creating sales enablement materials, such as battle cards, pitch decks, and sales playbooks, to support field sales teams
- Collaborating with product teams to define product positioning and messaging, and develop product launch plans
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Product Marketing Director, Innovation Solutions role, and the opportunity to drive product success through effective planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Rimini Street's Innovation Solutions portfolio, and how this role will contribute to its evolution?
- How does Rimini Street support the professional development and growth of its product marketing team members?
- Can you provide an example of a successful product launch at Rimini Street, and what role did product marketing play in its success?
- How does Rimini Street measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's long-term vision for its Innovation Solutions portfolio, and how does this role fit into that vision?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the company's priorities, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your experience driving product success
- Research Rimini Street's Innovation Solutions portfolio and be prepared to discuss your ideas for go-to-market strategies and positioning
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
