- Job Title: Product Marketing Director, LoopNet
- Company: CoStar Group
- Location: Richmond, Virginia, United States
- Job Type: Full-Time, On-Site
- Category: Real Estate
- Date Posted: April 3, 2025
- Experience Level: 8+ years (Mid-Senior level)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing initiatives to drive product adoption, customer retention, and revenue growth.
- Leading a team of product marketing professionals and collaborating with various stakeholders.
- Gathering insights from target customer groups and translating business needs into effective marketing strategies.
- Managing the product marketing budget and ensuring robust reporting of activities and outcomes.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the commercial real estate market and online marketplaces.
📋 Key Responsibilities
- Strategic Planning: Develop and implement product marketing strategies that align with business objectives and target audience insights.
- Market Research: Gather, analyze, and distribute insights from target customer groups through market research, surveys, and other techniques.
- Campaign Management: Stand up campaigns to build product awareness, inform, and engage the target audience with content that effectively communicates the value proposition.
- Content Production: Produce and distribute content to meet the information needs of prospects and customers at different stages of their lifecycle.
- Product Launch: Work hand in hand with the product design team to plan and execute product launches, gather product feedback, and influence the product roadmap on behalf of customers.
- Team Leadership: Build, coach, and mentor a high-performing product marketing team, fostering a culture of collaboration and innovation.
- Stakeholder Management: Liaise with different stakeholders across departments, including sales, product, and other business units, to ensure effective communication and alignment.
ASSUMPTION: Success in this role depends on strong communication skills, a data-centric approach, and the ability to balance strategic thinking with hands-on execution.
🎯 Required Qualifications
- Education: Bachelor's degree from an accredited, not-for-profit University or College.
- Experience:
- 8+ years in B2B product marketing roles.
- 5+ years in people-management roles.
- Required Skills:
- Proven track record of commitment to previous employees.
- Experience coaching up a team of A-grade performers.
- Strong communication skills, both written and verbal.
- Excellent copywriting skills.
- Demonstrated experience with data-centric roles and a data-first approach to establishing facts and making decisions.
- Preferred Skills:
- Experience in the commercial real estate sector, online marketplace businesses, or online advertising technology companies.
- Experience in an international business with expanding global operations.
ASSUMPTION: Candidates with experience in the commercial real estate sector or online marketplace businesses will have a strong understanding of the target audience and market trends.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 per year (based on industry standards for a mid-senior level role in the real estate sector in Richmond, VA)
- Benefits:
- Comprehensive healthcare coverage (Medical, Vision, Dental, Prescription Drug)
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the real estate sector in Richmond, VA. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Real Estate
- Company Size: 5,001-10,000 employees
- Founded: 1986
- Company Description: CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- Company Specialties: Research, Marketing, Product Development, Analytics, Commercial Real Estate, Sales, Real Estate, and Technology.
📊 Role Analysis
- Career Level: Mid-Senior level role with leadership responsibilities.
- Reporting Structure: Reports directly to the Vice President of Marketing and oversees several direct reports.
- Work Arrangement: On-site, Monday through Friday.
- Growth Opportunities: Potential to grow within the marketing department or across other business units within CoStar Group.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
- Office Type: On-site office environment.
- Office Location: 501 S 5th Street, Richmond, VA 23219, US.
- Geographic Context: Richmond, Virginia, is a mid-sized city with a cost of living slightly below the national average. It offers a mix of urban and suburban living options, with a growing tech industry and a vibrant arts and culture scene.
- Work Schedule: Standard full-time work hours, with flexibility for remote work on an as-needed basis.
ASSUMPTION: Richmond, VA, offers a competitive cost of living and a high quality of life, making it an attractive location for professionals.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site interviews with the hiring manager and other team members.
- Key Assessment Areas: Cultural fit, communication skills, strategic thinking, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.
- Research CoStar Group and the commercial real estate industry to demonstrate your understanding of the business and market trends.
ASSUMPTION: CoStar Group values candidates who can demonstrate a strong understanding of the company, its products, and the commercial real estate industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Integrity, Accountability, and Customer Focus.
- Work Style: CoStar Group values a fast-paced, dynamic work environment with a strong focus on team collaboration and innovation. Employees are expected to be self-motivated, results-driven, and adaptable to change.
- Self-Assessment Questions:
- How do you align with CoStar Group's core values, particularly Innovation and Collaboration?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with stakeholders from different departments?
ASSUMPTION: Candidates who can demonstrate a strong fit with CoStar Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing strategic planning with hands-on execution, managing a team with diverse skills and backgrounds, and navigating a dynamic, fast-paced work environment.
- Company-Specific Challenges: Working in a large, matrixed organization with multiple stakeholders and competing priorities.
- Industry-Specific Challenges: Keeping up with market trends and technological advancements in the real estate industry.
ASSUMPTION: Success in this role requires strong leadership skills, adaptability, and the ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Product Marketing Manager, LoopNet: This role focuses more on tactical execution and may not have direct reports. It requires strong project management skills and a deep understanding of LoopNet's products and target audience.
- Senior Marketing Manager, CoStar Group: This role may have broader responsibilities across multiple brands or business units within CoStar Group. It requires strong leadership skills and a strategic mindset to manage cross-functional teams and drive marketing initiatives at a larger scale.
ASSUMPTION: Each role within CoStar Group offers unique opportunities for growth and development, depending on the candidate's skills, interests, and career goals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new LoopNet product feature, including market research, messaging, and launch planning.
- Creating a customer segmentation and targeting strategy to improve customer retention and increase revenue growth.
- Collaborating with the product design team to gather user feedback and influence the product roadmap for LoopNet's mobile app.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Director, LoopNet, might undertake to drive product adoption, customer retention, and revenue growth.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for CoStar Group and LoopNet?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does CoStar Group support the professional development and growth of its employees?
- What is the company's long-term vision for LoopNet, and how does this role contribute to achieving that vision?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
- To apply for this position, submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.
- Research CoStar Group and the commercial real estate industry to demonstrate your understanding of the business and market trends.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
