📌 Core Information
🔹 Job Title: Product Marketing Director, LoopNet
🔹 Company: CoStar Group
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Real Estate
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies to drive adoption, retention, and revenue growth for LoopNet.
- Gathering and analyzing customer insights to inform marketing strategies and product roadmaps.
- Collaborating with cross-functional teams, including sales, product, and other business units, to ensure alignment and successful execution of marketing initiatives.
- Creating and distributing engaging content that communicates LoopNet's value proposition effectively.
- Managing a team of product marketing professionals and fostering a culture of high performance and continuous learning.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have experience in B2B product marketing, preferably within the real estate or online marketplace industries.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies that drive product adoption, customer retention, and revenue growth for LoopNet.
✅ Gather, analyze, and distribute insights from target customer groups through market research, surveys, and other techniques.
✅ Craft value proposition messaging and activation plans that resonate with target audiences.
✅ Stand up campaigns to build product awareness, inform, and engage target audiences with content that effectively communicates LoopNet's value proposition.
✅ Create and distribute content that meets the information needs of prospects and customers at different stages of their lifecycle.
✅ Build a suite of world-class product collateral and sales enablement materials.
✅ Work hand in hand with the product design team to plan and execute product launches, gather product feedback, and influence the product roadmap on behalf of customers.
ASSUMPTION: This role requires a strong understanding of the commercial real estate market, property searchers, and property listers. The ideal candidate will be able to translate complex information into clear, concise, and compelling messaging that resonates with target audiences.
🎯 Required Qualifications
Education: Bachelor’s degree required from an accredited, not-for-profit University or College.
Experience: 8+ years of experience in B2B product marketing roles, with 5+ years in people-management roles.
Required Skills:
- Proven track record of commitment to prior employees.
- Experience coaching up a team of A-grade performers.
- Ability to translate business needs, audience insights, and product roadmaps into sensible, effective marketing plans.
- Strong communication skills, with the ability to liaise with different stakeholders across departments.
- Experience parsing information into effective branded communications; strong copywriting skills.
- Demonstrated experience with data-centric roles, with a bias towards a data-first approach to establish facts and make decisions.
Preferred Skills:
- Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company.
- Experience in an international business with expanding global operations.
ASSUMPTION: The ideal candidate will have a proven track record of success in product marketing, with a strong understanding of the commercial real estate market and a data-driven approach to decision-making.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Estimated based on industry standards for a Director of Product Marketing role in the real estate industry, with 8-10 years of experience in a mid-sized company)
Benefits:
- Comprehensive healthcare coverage (Medical, Vision, Dental, Prescription Drug)
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: 40 hours per week, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing role in the real estate industry, with 8-10 years of experience in a mid-sized company. Actual salary may vary based on factors such as the candidate's specific experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: Mid-sized (5,001-10,000 employees). CoStar Group offers a collaborative and innovative work environment that attracts top talent across various disciplines.
Founded: 1986. CoStar Group was founded with a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Company Description:
- CoStar Group provides commercial real estate data, analytics, and news through its leading global platform, CoStar.
- The company's major brands include LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace.
- CoStar Group's industry-leading brands also include Matterport, STR, Ten-X, and OnTheMarket.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group's diverse range of brands and specialties enable it to provide comprehensive market intelligence and innovative technology solutions to its clients in the real estate industry.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position within the marketing department, reporting directly to the Vice President of Marketing.
Reporting Structure: The Head of Product Marketing will oversee several direct reports, including product marketing managers and specialists.
Work Arrangement: On-site, Monday through Friday. This role requires a consistent presence in the office to collaborate effectively with cross-functional teams and maintain a high-performing team culture.
Growth Opportunities:
- As CoStar Group continues to expand its global operations, there may be opportunities for the successful candidate to take on additional responsibilities or move into a more senior role within the organization.
- The company offers internal training, tuition reimbursement, and an inter-office exchange program to support the professional and academic growth of its employees.
- CoStar Group's fast-paced and dynamic work environment provides ample opportunities for candidates to learn, grow, and make a significant impact on the company's success.
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong analytical mindset, excellent communication skills, and a proven track record of success in product marketing. They will also be a collaborative leader who can inspire and motivate their team to achieve exceptional results.
🌍 Location & Work Environment
Office Type: On-site. CoStar Group's Richmond, Virginia office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 501 S 5th Street, Richmond, VA 23219, US
Geographic Context:
- Richmond, Virginia is the capital of the Commonwealth of Virginia and the 4th most populous city in the state.
- The city is known for its rich history, vibrant arts and culture scene, and diverse neighborhoods.
- Richmond is centrally located on the East Coast, with easy access to major highways, rail, and air transportation.
Work Schedule: 40 hours per week, Monday through Friday. This role requires a consistent presence in the office to collaborate effectively with cross-functional teams and maintain a high-performing team culture.
ASSUMPTION: The ideal candidate for this role will be comfortable working in an on-site office environment and be able to thrive in a fast-paced, dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team to discuss the role and assess cultural fit.
- On-site or virtual interview with the hiring manager and other key stakeholders to discuss the role in more detail and assess the candidate's qualifications and fit for the position.
- Final round interview with the Vice President of Marketing and/or other senior leaders to discuss the role, the company, and the candidate's long-term career goals.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Leadership and team management skills
- Industry knowledge and understanding of the commercial real estate market
- Cultural fit and alignment with CoStar Group's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to product marketing, your understanding of the commercial real estate market, and your vision for driving product adoption, customer retention, and revenue growth for LoopNet.
- Prepare examples of your past product marketing campaigns, their outcomes, and the insights you gained from them.
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Product Marketing, B2B, Commercial Real Estate, Customer Retention, Revenue Growth, Strategic Planning, Team Management, Campaign Management, Content Production, Sales Enablement, Product Launch, Customer Insights
ASSUMPTION: The ideal candidate will have a strong understanding of the commercial real estate market, excellent communication and presentation skills, and a proven track record of success in product marketing. They will also be a collaborative leader who can inspire and motivate their team to achieve exceptional results.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with a range of marketing automation, CRM, project management, and data visualization tools, as well as a strong understanding of how to leverage these technologies to drive effective product marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoStar Group is committed to driving innovation in the real estate industry through cutting-edge technology and data-driven insights.
- Collaboration: The company fosters a culture of collaboration and teamwork, with a focus on cross-functional collaboration and knowledge sharing.
- Integrity: CoStar Group is committed to conducting business with the highest ethical standards and maintaining the trust of its customers, employees, and stakeholders.
Work Style:
- Fast-paced and dynamic work environment
- Data-driven decision-making and continuous learning
- Collaborative and team-oriented culture
- Focus on results and accountability
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable working in an on-site office setting?
- Are you a strategic thinker with strong analytical skills, excellent communication skills, and a proven track record of success in product marketing?
- Are you a collaborative leader who can inspire and motivate your team to achieve exceptional results?
- Do you have a strong understanding of the commercial real estate market and a passion for driving innovation in the real estate industry?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for CoStar Group, with a strategic mindset, excellent communication skills, and a proven track record of success in product marketing. They will also be a collaborative leader who can thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing a team of product marketing professionals and fostering a high-performing team culture in a fast-paced, dynamic work environment.
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution and firefighting.
- Navigating a complex, matrixed organization with multiple stakeholders and competing priorities.
- Keeping up with the latest trends and technologies in the rapidly evolving real estate and marketing industries.
- Managing the work-life balance in a demanding, high-pressure role.
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and be comfortable managing a team in a complex, matrixed organization. They will also have strong time management and prioritization skills, as well as the ability to balance long-term strategic planning with day-to-day tactical execution.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Director of Product Marketing: The main difference between these roles is the level of responsibility and the scope of influence. A Product Marketing Manager typically focuses on a specific product or product line, while a Director of Product Marketing oversees a team of product marketing professionals and is responsible for the overall product marketing strategy and execution for a portfolio of products.
- Industry-specific context: The commercial real estate industry is unique in its dynamics, regulations, and target audience. A candidate with experience in this industry may have a competitive advantage in understanding the market and its players.
- Career path comparison: A Director of Product Marketing role can serve as a stepping stone to a Vice President of Marketing or Chief Marketing Officer role, depending on the organization's structure and the candidate's career goals.
ASSUMPTION: The ideal candidate will have a strong understanding of the commercial real estate market and a proven track record of success in product marketing. They will also be a strategic thinker with excellent communication skills and the ability to thrive in a fast-paced, dynamic work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new LoopNet product feature, including market research, customer segmentation, messaging, and launch planning.
- Conducting a competitive analysis of LoopNet's competitors and identifying opportunities for differentiation and innovation.
- Creating and implementing a customer retention campaign to reduce churn and increase customer lifetime value for LoopNet's existing user base.
ASSUMPTION: The ideal candidate will have experience developing and executing product marketing strategies, conducting market research, and creating engaging content that resonates with target audiences. They will also be comfortable working with cross-functional teams and managing multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- Can you describe the company's product marketing strategy and how this role fits into that overall vision?
- How does the company support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to innovation and staying ahead of the competition in the commercial real estate market?
- How does the company foster a culture of collaboration and teamwork, and what are some examples of cross-functional projects or initiatives?
ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry. They will also be prepared to discuss their own qualifications, experiences, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your product marketing background, strategic thinking, and leadership abilities.
- Prepare for your interview by researching CoStar Group, the commercial real estate market, and the specific challenges and opportunities facing LoopNet. Be ready to discuss your approach to product marketing, your understanding of the target audience, and your vision for driving product adoption, customer retention, and revenue growth.
- If you are selected for an on-site or virtual interview, make sure to test your technology and prepare a quiet, well-lit space for your interview.
- After your interview, follow up with the HR team to express your interest in the role and reiterate your qualifications. If you have any questions about the role or the company, don't hesitate to ask.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
