- Job Title: Product Marketing Director, Marketplace
- Company: The Knot Worldwide
- Location: New York, New York, United States
- Job Type: Hybrid (Together@TKWW)
- Category: Technology, Information and Internet
- Date Posted: July 6, 2025
- Experience Level: 10+ years
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for the Marketplace
- Collaborating cross-functionally to define product roadmaps and go-to-market plans
- Conducting market and customer research to inform product positioning and messaging
- Leading go-to-market launches and driving adoption of key marketplace features
- Influencing product and business priorities through strategic storytelling and data
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and customer-centric mindset. Success in this role will depend on the candidate's ability to balance both strategic planning and tactical execution.
📋 Key Responsibilities
- Strategic Planning & Product Partnership:
- Serve as a key contributor to product and marketing planning processes
- Partner with product, design, and data leadership to define product roadmaps
- Develop business cases for high-impact initiatives
- Positioning, Packaging & Pricing Strategy:
- Lead the development of differentiated, customer-backed positioning for the Marketplace
- Define messaging frameworks and claims architecture
- Influence pricing strategies to drive business performance
- Customer & Market Insights:
- Act as an internal expert on customer needs within the Marketplace category
- Conduct and synthesize market, behavioral, and competitive research
- Go-to-Market Strategy & Execution:
- Lead go-to-market planning and cross-functional launch efforts for high-impact initiatives
- Partner with marketing teams to drive awareness, consideration, and usage of key marketplace features
- Use rigorous testing methodologies to validate messaging and optimize adoption
- Cross-Functional Leadership & Influence:
- Present insights, plans, and outcomes to executive stakeholders with clarity and confidence
- Collaborate with leaders across the company to shape shared decision-making frameworks
- Proactively identify problem areas and lead the cross-functional path to resolution
ASSUMPTION: This role requires strong leadership, communication, and influencing skills to drive alignment and impact across diverse stakeholders.
🎯 Required Qualifications
- Education: Bachelor's Degree with a strong academic record
- Experience: 10+ years of experience in product marketing, with a focus on B2C, two-sided marketplaces, or platforms serving SMBs
- Required Skills:
- Proven ability to influence product strategy through customer insights, market research, and performance metrics
- Strong communication skills, including experience presenting to executive leadership and translating insights into action
- Experience mentoring others in messaging, research, testing, and storytelling
- Proven ability to lead cross-functional efforts and drive alignment across diverse stakeholders
- Outstanding writer and editor with exceptional attention to detail
- Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done
- Ability to work in a fast-paced environment with all levels of management
Preferred Skills:
- Experience working in a hybrid or remote work environment
- Familiarity with wedding industry trends and dynamics
ASSUMPTION: While not explicitly stated, having experience in the wedding industry or related marketplaces could be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 (Based on industry standards for a Director of Product Marketing role in New York City)
- Benefits:
- Flexible vacation policy
- Generous parental leave
- Mental wellbeing support
- Physical health support
- Financial planning support
- Engaging perks and discounts
- Working Hours: Full-time, 40 hours per week (Flexible, with regular in-office time for Together@TKWW-eligible roles)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area. Actual compensation may vary based on factors such as experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 1,001-5,000 employees
- Founded: 2018
- Company Description: The Knot Worldwide champions the power of celebration by providing best-in-class products, services, and content to take celebration planning from inspiration to action. The company's global family of brands includes an industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services.
- Company Specialties: Online wedding planning, vendor marketplace, personalized wedding websites, planning tools, invitations, and registry services
📊 Role Analysis
- Career Level: Director-level role, reporting directly to the Senior Vice President of Product Marketing
- Reporting Structure: This role will manage a team of product marketing managers and will collaborate closely with product, design, data, and marketing leadership
- Work Arrangement: Hybrid (Together@TKWW), with regular in-office time to foster collaboration and connection
- Growth Opportunities:
- Potential to grow into a VP or senior leadership role as the company expands its global presence
- Opportunities to work on high-impact initiatives and drive significant business impact
ASSUMPTION: This role offers strong growth potential for the right candidate, given the company's global expansion plans and the strategic nature of the position.
🌍 Location & Work Environment
- Office Type: Hybrid (Together@TKWW), with regular in-office time required
- Office Location(s): New York, New York, United States (with additional offices in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; and Washington, D.C.)
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with a strong job market and numerous networking opportunities
- Work Schedule: Full-time, with flexible hours and the ability to work remotely when not in the office
ASSUMPTION: While this role requires regular in-office time, the flexible work arrangement allows for a good work-life balance.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site interviews with cross-functional stakeholders
- Key Assessment Areas: Strategic thinking, customer-centric mindset, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in product marketing, customer research, and go-to-market strategy
- Familiarize yourself with The Knot Worldwide's products and the wedding industry to demonstrate your enthusiasm and understanding of the business
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- Asana or similar project management tools
- SurveyMonkey or similar market research tools
- Google Analytics or similar web analytics tools
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
ASSUMPTION: While not explicitly stated, these tools are commonly used in product marketing roles and are likely to be relevant for this position.
👔 Cultural Fit Considerations
- Company Values: Dream Big, Love Our Users, Do the Right Thing, Hustle Every Day, Win Together
- Work Style: Collaborative, data-driven, fast-paced, and customer-centric
- Self-Assessment Questions:
- How have you driven innovation through experimentation and iteration in past roles?
- How have you kept users at the center of your decision-making process in previous experiences?
- How have you balanced strategic thinking with tactical execution in your past roles?
ASSUMPTION: The Knot Worldwide values a strong work-life balance and fosters a collaborative and inclusive work environment. Candidates who align with these values and work styles will likely be a good fit for the company.
⚠️ Potential Challenges
- Role-specific Challenges: Balancing strategic planning with tactical execution, managing cross-functional teams, and driving alignment across diverse stakeholders
- Company-specific Challenges: Working in a fast-paced, dynamic environment with a strong focus on growth and expansion
- Industry-specific Challenges: Keeping up with evolving wedding industry trends and maintaining a competitive edge in the global marketplace
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Role Differentiators: This role focuses on the Marketplace product within The Knot Worldwide's global portfolio, requiring a strong understanding of two-sided marketplaces and SMB platforms
- Industry Context: The wedding industry is a unique and dynamic market, with distinct customer needs and behaviors compared to other e-commerce or marketplace sectors
- Career Path Comparison: This role offers a clear path to senior leadership within The Knot Worldwide, given the company's global expansion plans and the strategic nature of the position
ASSUMPTION: While this role shares similarities with other product marketing director positions, its unique focus on the wedding industry and global marketplace sets it apart.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature designed to improve vendor-customer matching
- Conducting customer research to identify unmet needs and inform product roadmap prioritization
- Leading a cross-functional team to launch a new vendor onboarding experience, driving adoption and engagement
ASSUMPTION: These sample projects highlight the strategic, customer-centric, and cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for The Knot Worldwide's global portfolio?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact?
- How does The Knot Worldwide support the growth and development of its product marketing team members?
- What are the most challenging aspects of working in the wedding industry, and how has The Knot Worldwide addressed these challenges?
- How does The Knot Worldwide foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its industry while providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/theknotworldwide/jobs/4771596008)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in product marketing, customer research, and go-to-market strategy
- Familiarize yourself with The Knot Worldwide's products and the wedding industry to demonstrate your enthusiasm and understanding of the business
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
- If you haven't heard back after two weeks, politely follow up with the hiring manager to express your continued interest in the position
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
