📌 Core Information
🔹 Job Title: Product Marketing Director (Remote)
🔹 Company: KnowBe4
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Conducting continuous competitive research and analysis
- Providing strategic insights to support sales, marketing, and product teams
- Developing and maintaining competitive intelligence resources
- Collaborating cross-functionally to improve win rates and market positioning
- Monitoring industry trends and emerging threats in cybersecurity
ASSUMPTION: This role requires a strong understanding of competitive analysis and a proactive approach to staying informed about market dynamics and industry trends.
📋 Key Responsibilities
✅ Conduct continuous competitive research using various tools and methods
✅ Analyze competitor strategies, product features, pricing models, and market positioning
✅ Monitor industry trends, emerging threats, and technological advancements
✅ Collaborate with cross-functional teams to support competitive positioning and strategic initiatives
✅ Develop and maintain competitive intelligence resources such as battle cards, competitor profiles, and market analysis reports
✅ Perform competitive research to gain firsthand insights into competitor sales tactics and customer experience
✅ Provide timely alerts and briefings to internal stakeholders on competitive moves and market shifts
✅ Lead competitive win-loss analysis projects and provide actionable recommendations
✅ Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams
ASSUMPTION: This role requires strong analytical, research, and communication skills to effectively gather, analyze, and disseminate competitive insights.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; advanced degree preferred
Experience: 6+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry
Required Skills:
- Proven ability to synthesize complex information into actionable insights
- Experience working closely with sales teams to provide competitive deal support
- Familiarity with cybersecurity concepts, technologies, and industry players
- Proficiency in Google Workspace, competitive intelligence tools, and CRM platforms
- Strong analytical, research, and data interpretation skills
- Exceptional written, verbal, and visual communication skills
- Detail-oriented with strong organizational and project management skills
- Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives
- Ability to work cross-functionally and influence decision-making
- Comfortable working in a fast-paced environment with a proactive mindset
Preferred Skills:
- Experience with AI-driven tools for competitive analysis
- Fluency in additional languages
ASSUMPTION: Candidates with experience in competitive intelligence within the cybersecurity industry and proficiency in relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $155,000 - $160,000 (USD) per year, based on skills and experience
Benefits:
- Company-wide bonuses based on monthly sales targets
- Employee referral bonuses
- Adoption assistance
- Tuition reimbursement
- Certification reimbursement and completion bonuses
- Relaxed dress code
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Director role in the cybersecurity industry with the given experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically focused on security awareness training and simulated phishing
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2010, with a history of rapid growth and success in the cybersecurity industry
Company Description:
- KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform
- The company enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day
- KnowBe4 has been certified as a "Great Place To Work" in multiple countries and has earned numerous other prestigious awards
Company Specialties:
- Internet Security Awareness Training
- Network Security
- Cybercrime Prevention
- Simulated Phishing
- Security Awareness Training
- Cybersecurity
- Governance
- Risk & Compliance
- KCM GRC Platform
- Phishing Security Test
- Phish Alert Button
- Ransomware Simulator
- Cybersecurity Webinars
- Cybersecurity Whitepapers
- Human Risk Management
Company Website: www.knowbe4.com
ASSUMPTION: KnowBe4 is a well-established company in the cybersecurity industry with a strong focus on employee development and a positive work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with various teams, including sales, product, and marketing
Work Arrangement: Remote (US only), with flexibility for occasional in-person meetings or events
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing, dynamic industry
ASSUMPTION: This role offers a unique opportunity to work in a strategic and impactful position within a successful cybersecurity company.
🌍 Location & Work Environment
Office Type: Remote (US only), with no physical office requirement
Office Location(s): Not applicable, as this is a remote position
Geographic Context:
- This role can be performed from any location in the United States
- KnowBe4 offers a flexible and remote-friendly work environment
- The company has a strong presence in the United States and works with clients worldwide
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and occasional meetings or events
ASSUMPTION: This role offers a high degree of flexibility and work-life balance, with the ability to work remotely from any location in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the Chief Marketing Officer (CMO) and other team members
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Competitive analysis skills and experience
- Communication and presentation skills
- Industry knowledge and understanding of cybersecurity concepts
- Problem-solving and strategic thinking abilities
Application Tips:
- Highlight your experience with competitive analysis and market research within the cybersecurity industry
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your competitive analysis work or projects to discuss during the interview
ATS Keywords: Competitive Intelligence, Market Research, Cybersecurity, Strategic Analysis, Data Interpretation, Communication Skills, Project Management, Sales Support, Collaboration, Research Methods, Presentation Skills, Detail-oriented, Proactive Mindset, Organizational Skills
ASSUMPTION: Applicants should emphasize their competitive analysis skills and experience, as well as their ability to communicate effectively and work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- Competitive intelligence tools (e.g., Crayon, AlphaSense)
- CRM and data reporting platforms
- AI-driven tools for competitive analysis (if applicable)
ASSUMPTION: Applicants should be proficient in Google Workspace and competitive intelligence tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Radical transparency
- Extreme ownership
- Continuous professional development
Work Style:
- Collaborative and cross-functional teamwork
- Proactive and self-starter mindset
- Focus on employee development and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you embrace a culture of radical transparency and extreme ownership?
ASSUMPTION: Applicants should assess their fit with KnowBe4's company values and work style, as well as their comfort with remote work and a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the latest trends and developments in the cybersecurity industry
- Collaborating effectively with remote teams and stakeholders
- Adapting to changes in the market and competitive landscape
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and work effectively in a remote and dynamic environment.
📈 Similar Roles Comparison
- This role is unique to KnowBe4, as it combines competitive intelligence, market research, and strategic analysis within the cybersecurity industry
- Compared to similar roles in other industries, this position offers a high degree of strategic influence and impact on the company's market positioning and growth
- Career progression in this role may lead to senior leadership positions within the marketing department or other areas of the organization
ASSUMPTION: Applicants should consider the unique aspects of this role and the potential for growth and advancement within the company.
📝 Sample Projects
- Conducting a comprehensive competitive analysis of a major cybersecurity competitor
- Developing a competitive battle card to support sales enablement efforts
- Leading a win-loss analysis project to improve the company's win rate
ASSUMPTION: Applicants should be prepared to discuss their experience with competitive analysis projects and their ability to deliver actionable insights and recommendations.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall growth and market positioning strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote and dynamic environment?
- How does the company measure the success of this role and its impact on the organization?
ASSUMPTION: Applicants should ask thoughtful and strategic questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your competitive analysis work or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
