📌 Core Information
🔹 Job Title: Product Marketing Director, Service Cloud Voice
🔹 Company: Salesforce
🔹 Location: Atlanta, Georgia, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing product marketing strategy for Service Cloud Voice
- Crafting compelling messaging and positioning for the product
- Creating industry-specific thought leadership content
- Leading impactful product launches and sales enablement efforts
- Collaborating with cross-functional teams to drive business growth
ASSUMPTION: This role requires a strategic mindset and strong communication skills to navigate ambiguity and drive results across various teams.
📋 Key Responsibilities
✅ Craft unique messaging and value propositions for Service Cloud Voice
✅ Develop industry-specific thought leadership content (webinars, blogs, case studies)
✅ Lead impactful product launches to motivate customers and inspire analysts
✅ Collaborate with go-to-market teams to convert marketing initiatives into actionable sales plays
✅ Design and deliver compelling presentations to diverse audiences
ASSUMPTION: The ideal candidate will have a strong background in product marketing and the contact center industry, with a proven track record of creating impactful messaging and campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in product marketing, industry marketing, or corporate marketing
Required Skills:
- Proven experience in the contact center, telephony, or CCaaS market (5+ years)
- Ability to strategize and craft compelling messaging and positioning for technology products
- Excellent communication skills and executive presence
- Strong analytical mindset with a data-driven approach to decision-making
- Proven track record of using data to drive measurable marketing goals
Preferred Skills:
- Proactive, results-driven mindset with the ability to lead through ambiguity
- Positive, can-do attitude with a continuous desire to learn and grow
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the need to communicate effectively with diverse audiences.
💰 Compensation & Benefits
Salary Range: $161,500 to $234,300 per year (for Colorado-based roles, may vary for other locations)
Benefits:
- Stock Options
- Equity
- Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the location of the role and may vary for other locations. The benefits listed are general and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading global provider of Customer Relationship Management (CRM) software, operating in the Software Development industry.
Company Size: Salesforce has 10,001+ employees, making it an enterprise-level company. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company with a strong global presence.
Company Description:
- Salesforce is the world's #1 Customer Relationship Management (CRM) platform
- They help companies build deeper connections with their customers through AI, data, and CRM
- Salesforce is guided by its core values, empowering employees to be Trailblazers and driving business success
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects. The company's focus on innovation and customer success makes it an attractive employer in the tech industry.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and experience in product marketing.
Reporting Structure: The Director of Product Marketing reports directly to the Senior Vice President of Product Marketing.
Work Arrangement: This role is Remote OK, offering flexibility for employees to work from home or a remote location.
Growth Opportunities:
- Potential to advance to senior leadership roles within the product marketing organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to Salesforce's Trailhead learning platform for professional development
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the company's size and growth opportunities provide ample room for career advancement.
🌍 Location & Work Environment
Office Type: Salesforce has multiple office locations worldwide, with this role being open to remote work.
Office Location(s): Atlanta, Georgia, United States (Remote OK)
Geographic Context:
- Atlanta is the capital and most populous city of Georgia, offering a diverse cultural scene and a thriving job market
- The remote work arrangement allows for flexibility in living and working arrangements
- Salesforce's global presence provides opportunities for international collaboration and travel
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the company's global presence provides opportunities for international collaboration and travel.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with hiring managers and team members
- Case study or presentation preparation and delivery
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Salesforce's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Salesforce's products, company culture, and industry trends to demonstrate your enthusiasm and knowledge
ATS Keywords: Product Marketing, Service Cloud Voice, Contact Center, Telephony, CCaaS, Messaging, Communication, Presentation Skills, Analytical Skills, Customer Intelligence, Competitive Intelligence, Segmentation, Cross-Functional Alignment, Thought Leadership, Product Launches, Sales Enablement, Marketing Assets, Data-Driven Decisions
ASSUMPTION: The interview process at Salesforce is designed to assess the candidate's skills, experience, and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation tools (e.g., Pardot, Marketo)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The tools and technologies listed are common in product marketing roles and may vary based on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Integrity
- Equality
- Trusted
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable approach to work
- Focus on customer success and satisfaction
Self-Assessment Questions:
- How do you align with Salesforce's core values, and how have you demonstrated these values in your past experiences?
- Describe a time when you had to navigate ambiguity or uncertainty in a project. How did you approach this situation, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality of your work under pressure?
ASSUMPTION: Salesforce's company culture emphasizes collaboration, innovation, and customer success, with a strong focus on its core values. Candidates should be able to demonstrate their alignment with these values and be prepared to discuss their work style and approach to challenges.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Navigating ambiguity and uncertainty in a fast-paced, dynamic work environment
- Balancing the need for strategic, long-term planning with the need for immediate, tactical execution
- Adapting to changes in the market and competitive landscape
ASSUMPTION: The potential challenges listed are common in product marketing roles and can be mitigated with strong project management skills, adaptability, and a focus on customer success.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a deeper understanding of the contact center and telephony markets, as well as a proven track record of creating impactful messaging and campaigns within this market.
- Salesforce's focus on innovation and customer success sets it apart from other companies in the CRM and software development industries.
- Career paths in product marketing can vary depending on the company's size, industry, and growth trajectory. At Salesforce, there may be opportunities for advancement to senior leadership roles within the product marketing organization.
ASSUMPTION: The comparison points listed highlight the unique aspects of this role and the opportunities it offers for career growth and development within the product marketing field.
📝 Sample Projects
- Developing a comprehensive product messaging framework for Service Cloud Voice, including positioning, value propositions, and key differentiators
- Creating a thought leadership content series on the future of the contact center industry, featuring insights from industry experts and Salesforce customers
- Leading a cross-functional team to launch a new product feature, including coordinating with product management, sales enablement, and marketing communications
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Product Marketing Director for Service Cloud Voice might undertake, focusing on strategic planning, execution, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing organization for Service Cloud Voice?
- How does Salesforce support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the contact center industry, and how is Salesforce positioned to address these challenges?
- How does Salesforce measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: The key questions listed are designed to provide insight into the role, team dynamics, and company culture, helping candidates make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Salesforce's products, company culture, and industry trends to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
