📌 Core Information
🔹 Job Title: Product Marketing Executive
🔹 Company: Mitsogo Inc
🔹 Location: Chennai / Bangalore
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining product positioning and messaging for UEM and cybersecurity products
- Conducting market research to understand customer needs, market trends, and competitive landscape
- Planning and executing product launches, including creating marketing collateral and promotional campaigns
- Collaborating with cross-functional teams, including product management, sales, and customer success
- Managing relationships with key industry influencers, analysts, and partners
ASSUMPTION: This role requires a strong understanding of UEM, cybersecurity, or related technology domains, as well as excellent communication skills and a proven track record in product marketing.
📋 Key Responsibilities
✅ Market Analysis and Strategy: Conduct market research, develop product positioning and messaging, and identify and target key market segments
✅ Product Launch and Go-to-Market Execution: Lead product launches, coordinate with internal teams, and monitor and evaluate product launch performance
✅ Content Creation and Communication: Create compelling content, deliver presentations, and collaborate with the content team to ensure consistent messaging
✅ Customer and Sales Support: Work closely with the sales team to provide product expertise, address customer inquiries, and gather feedback to inform product development and marketing strategies
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills to ensure successful product launches and go-to-market strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1 to 3 years of experience in product marketing, preferably with a background in UEM or cybersecurity
Required Skills:
- Strong understanding of UEM, cybersecurity, or related technology domains
- Excellent verbal and written communication skills
- Demonstrated ability to develop and execute marketing strategies and campaigns
- Proficiency in market research, competitive analysis, and performance measurement
Preferred Skills:
- Experience with marketing automation tools
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in product marketing within the UEM or cybersecurity industry will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and flexible work arrangements
- Employee discounts on company products and services
Working Hours: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Mitsogo operates in the competitive IT Services and IT Consulting industry, focusing on enterprise mobility solutions and cybersecurity
Company Size: Mitsogo has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Mitsogo was founded in 2013 and has since grown to serve customers worldwide
Company Description:
- Mitsogo is a global organization that values the contributions of each employee and fosters a sense of belonging
- The company recognizes the rapid evolution of technology and society and prioritizes equipping employees with diverse opportunities and empowering them with a wide range of skills
- Mitsogo's Hexnode UEM product operates in over 100 countries, empowering organizations in diverse sectors and fueling the transformation to a seamless ecosystem of connected tools
Company Specialties:
- Unified Endpoint Management (UEM)
- Cybersecurity
- Enterprise mobility solutions
Company Website: http://www.mitsogo.com
ASSUMPTION: Mitsogo's global presence and focus on enterprise mobility solutions and cybersecurity provide unique opportunities for growth and learning in this role.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to gain experience in product marketing within the UEM or cybersecurity industry
Reporting Structure: The Product Marketing Executive will report directly to the Head of Marketing and work closely with cross-functional teams, including product management, sales, and customer success
Work Arrangement: This role is on-site, with flexible work arrangements available
Growth Opportunities:
- Expanding product marketing skills and knowledge within the UEM and cybersecurity domains
- Gaining experience in cross-functional team collaboration and project management
- Potential career progression into senior marketing roles or other areas of the business
ASSUMPTION: This role offers significant growth opportunities for early-career professionals looking to build their skills and advance their careers in product marketing.
🌍 Location & Work Environment
Office Type: Mitsogo's offices are modern and collaborative workspaces designed to foster innovation and productivity
Office Location(s): Chennai and Bangalore
Geographic Context:
- Chennai and Bangalore are major tech hubs in India, offering a vibrant and dynamic work environment
- The cities have a rich cultural heritage and offer a high quality of life, with numerous amenities and attractions
- Mitsogo's offices are located in prominent business districts, providing easy access to public transportation and other infrastructure
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: Working in Chennai or Bangalore offers unique cultural experiences and opportunities for professional growth in the thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of UEM, cybersecurity, or related technology domains
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in product marketing, UEM, or cybersecurity
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Product marketing, UEM, cybersecurity, market research, competitive analysis, product positioning, messaging development, product launch, sales enablement, content creation, customer support, relationship management
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experience, and prepare for interview questions that assess their cultural fit and problem-solving skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with marketing automation tools and project management software will be beneficial in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
Work Style:
- Dynamic and fast-paced
- Cross-functional team collaboration
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a data-driven approach to decision-making?
ASSUMPTION: Candidates who align with Mitsogo's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Rapidly evolving technology and market trends may require continuous learning and adaptation
- Cross-functional team collaboration may present communication and coordination challenges
- Managing multiple projects and deadlines may require strong time management and prioritization skills
- Working in a competitive industry may require a high level of innovation and differentiation
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and competitive environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on UEM and cybersecurity domain knowledge
- Mitsogo's global presence and focus on enterprise mobility solutions and cybersecurity provide unique opportunities for growth and learning
- This role offers a clear career path for early-career professionals seeking to gain experience in product marketing within the UEM or cybersecurity industry
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new UEM product feature
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering a product launch presentation to internal stakeholders and customers
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Product Marketing Executive may be involved in, highlighting the role's focus on strategy, execution, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Mitsogo support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mitsogo differentiate its UEM and cybersecurity products in the market?
- What are the most challenging aspects of working in a dynamic and competitive industry like UEM and cybersecurity?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in product marketing, UEM, or cybersecurity
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
