📌 Core Information
🔹 Job Title: Product Marketing Intern
🔹 Company: Certus
🔹 Location: Orlando, Florida, United States (Remote)
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Assisting with day-to-day and strategic marketing initiatives
- Contributing to product go-to-market (GTM) strategies
- Performing competitive analysis and creating comparisons
- Collaborating with content and design teams to produce marketing materials
- Leveraging data and analytics to track and measure marketing performance
ASSUMPTION: This role is ideal for individuals seeking to gain practical marketing experience in a fast-paced, growing industry. The internship will provide valuable skills in data analysis, strategic planning, and cross-functional collaboration.
📋 Key Responsibilities
✅ Contribute to development of product GTM strategies, including market research, positioning, and messaging
✅ Periodically update collaboration boards with project status information and notify stakeholders
✅ Perform competitive analysis and create comparisons with our products
✅ Work with content and design teams to produce product-related marketing materials
✅ Leverage data and analytics to track and measure marketing performance
✅ Identify opportunities to conduct potential market tests and analyze the results
✅ Perform additional marketing tasks as assigned
ASSUMPTION: While this role is an internship, it offers real-world marketing experience and the opportunity to make a significant impact on product launches and marketing strategies.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: Entry-level (0-2 years) with a focus on marketing or a related field
Required Skills:
- Proficient with Microsoft Office
- Strong verbal and written communication skills
- Familiarity with consumer psychology and buying habits
- Ability to quickly learn and process information
- Strong organizational skills and attention to detail
- Good analytical and problem-solving skills
- Good interpersonal skills
Preferred Skills:
- Experience with marketing analytics tools
- Familiarity with project management software
- Knowledge of the e-learning industry
ASSUMPTION: While not explicitly stated, having some familiarity with marketing principles and tools will be beneficial for this role. Additionally, being proactive, detail-oriented, and a quick learner will be crucial for success.
💰 Compensation & Benefits
Salary Range: $20 per hour (20-30 hours per week)
Benefits:
- Flexible work schedule
- Remote work environment
Working Hours: Up to 30 hours per week, with flexibility to work Eastern or Central Time Zone hours
ASSUMPTION: While the salary is hourly, the expected workload is part-time (20-30 hours per week). The remote work environment allows for a flexible work schedule.
📌 Applicant Insights
🔍 Company Context
Industry: Certus operates in the e-learning industry, providing professional training and certification solutions to over 2 million customers annually.
Company Size: Certus is a mid-sized company with 201-500 employees, offering a dynamic work environment with opportunities for growth and internal mobility.
Founded: In 2003, Certus has since grown to become a leading professional ed-tech training and certification company.
Company Description:
- Certus enables lifelong learners at every level, from trusted industry brands to individual learners seeking to enter, sustain, or advance their careers.
- The company offers innovative training and education solutions, bringing them to more than 2 million customers a year.
- Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally.
Company Specialties:
- Technical-skills training and compliance solutions
- E-learning and professional development
- Certification and training programs
Company Website: www.certus.com
ASSUMPTION: Certus' focus on continuous learning and growth makes it an attractive company for individuals seeking to develop their marketing skills and advance their careers.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other marketing team members, as well as cross-functional teams such as Product, Sales, and Customer Service.
Work Arrangement: This is a fully remote, part-time internship with a flexible schedule, allowing for a better work-life balance.
Growth Opportunities:
- Gain practical marketing experience and build a professional portfolio
- Network with industry professionals and learn from experienced marketing team members
- Potential for full-time employment or internal mobility upon successful completion of the internship
ASSUMPTION: While this is an internship, it offers valuable experience and the opportunity to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): N/A (Fully Remote)
Geographic Context:
- Orlando, Florida, is the company's headquarters and the preferred time zone for this role.
- The remote work environment allows for flexibility in working hours, accommodating various time zones.
Work Schedule: Up to 30 hours per week, with flexibility to work Eastern or Central Time Zone hours
ASSUMPTION: The remote work environment allows for a better work-life balance and the opportunity to work from anywhere with an internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing Manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Marketing knowledge and skills
- Communication and interpersonal skills
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience, coursework, or projects in your resume and cover letter.
- Demonstrate your understanding of the e-learning industry and Certus' mission in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and marketing knowledge.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Competitive Analysis, Marketing Materials, Data Analysis, Market Tests, Marketing Intern
ASSUMPTION: Certus uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will help you pass through the initial screening process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or Jira)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or Power BI)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, or Sketch)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovative: Certus encourages creativity and continuous learning.
- Brave: The company values individuals who are not afraid to take risks and challenge the status quo.
- Kind: Certus fosters a collaborative and supportive work environment.
- Diverse: The company appreciates and values the unique perspectives and backgrounds of its employees.
Work Style:
- Certus offers a flexible, remote work environment with a focus on results and accountability.
- The company values collaboration and cross-functional teamwork.
- Certus encourages continuous learning and professional development.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with cross-functional teams and learning from others?
ASSUMPTION: Certus values employees who are self-motivated, results-driven, and able to work effectively in a remote environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a remote work environment and maintaining productivity
- Balancing part-time work with other commitments, such as school or other jobs
- Developing a strong understanding of the e-learning industry and Certus' products
ASSUMPTION: While these challenges may arise, Certus offers a supportive work environment and the opportunity to grow both personally and professionally.
📈 Similar Roles Comparison
- Compared to full-time marketing roles, this internship offers a more limited scope of responsibilities but provides valuable experience and the opportunity to learn from experienced marketing professionals.
- Unlike some marketing internships, this role offers the opportunity to work on strategic marketing initiatives and contribute to product launches.
- This role may lead to full-time employment or internal mobility upon successful completion of the internship.
ASSUMPTION: While this is an internship, it offers a unique opportunity to gain practical marketing experience and grow within the company.
📝 Sample Projects
- Developing a go-to-market strategy for a new e-learning product
- Conducting competitive analysis and creating comparison matrices
- Creating marketing materials, such as blog posts, emails, and website updates, to promote Certus' products
- Analyzing marketing performance data and making data-driven recommendations for optimization
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and provide a sense of the types of tasks you may be asked to complete as a Product Marketing Intern at Certus.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this internship fit into the overall marketing strategy for Certus?
- What opportunities are there for growth and professional development within the marketing team?
- How does Certus support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's culture and expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and interest in the e-learning industry.
- Prepare for your interview by researching Certus' products, mission, and values, as well as brushing up on your marketing knowledge and skills.
- Follow up with the Hiring Manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
