Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: FlutterFlow

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies for FlutterFlow's enterprise and retail segments
• Collaborating cross-functionally with product, sales, and marketing teams to drive adoption and revenue growth
• Leading product launches and enabling sales teams with compelling messaging and tools
• Analyzing market trends and customer feedback to inform go-to-market strategies

ASSUMPTION: This role requires a strong background in B2B SaaS product marketing, with a focus on enterprise and retail segments. Experience in developer tools or application platforms is a plus.

📋 Key Responsibilities

✅ Lead positioning and messaging across enterprise and retail segments, developing narratives that resonate with developers, product teams, and C-level buyers

✅ Partner closely with product to influence roadmap and translate features into compelling customer value propositions

✅ Lead product launches across retail and enterprise segments, driving strategic, high-touch enterprise launches in close collaboration with product, sales, and enablement

✅ Contribute to the development and evolution of pricing and packaging strategies to support monetization and growth

✅ Enable sales and solutions engineering teams with the materials, tools, and training needed to drive enterprise deals

✅ Develop collateral and sales tools (one-pagers, case studies, landing pages) that support both top-of-funnel and bottom-of-funnel conversations

✅ Analyze product usage, customer feedback, and market trends to inform GTM strategies and optimize for growth

✅ Drive self-serve conversion and activation through better onboarding, in-product messaging, and launch support

ASSUMPTION: This role requires a strong understanding of SaaS pricing models and packaging strategies, as well as exceptional storytelling and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of B2B SaaS product marketing experience, including in both enterprise and product-led (retail) contexts

Required Skills:

• Proven experience in building positioning and messaging frameworks that support sales and drive adoption
• Deep experience launching technical products and collaborating cross-functionally across product, sales, and marketing
• Strong understanding of SaaS pricing models and packaging strategies
• Skilled in building sales enablement programs and collateral that drive pipeline and deal velocity
• Exceptional storyteller and communicator, able to tailor messaging across technical and business audiences
• Comfortable navigating ambiguity, shifting priorities, and rapid growth

Preferred Skills:

• Experience in developer tools, application platforms, or low-code/no-code solutions
• Experience in growth

ASSUMPTION: Candidates with experience in developer tools or application platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Lead with 7+ years of experience in B2B SaaS)

Benefits:

• Competitive and comprehensive benefits package, varying by country
• Globally distributed team with 15+ countries represented

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Lead with the required experience level. Actual compensation may vary based on factors such as location and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to mid-size, offering a dynamic and agile work environment)

Founded: 2020 (Relatively new, with a focus on innovation and growth)

Company Description:

• FlutterFlow is an AI-powered application development platform for native mobile + web apps
• Build your application 3-5x faster than traditional development
• Trusted by startups and Fortune 500 companies for accelerating product development

Company Specialties:

• AI-powered application development
• Cross-platform deployment capabilities
• Visual development platform for non-coders

Company Website: flutterflow.io

ASSUMPTION: FlutterFlow's focus on AI-powered application development and cross-platform deployment sets it apart in the software development industry.

📊 Role Analysis

Career Level: Mid to senior-level role, requiring significant experience in product marketing

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive

Work Arrangement: Remote OK, with a globally distributed team

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape the product marketing strategy and make a significant impact on the company's growth
• Chance to learn and develop skills in AI-powered application development and cross-platform deployment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as FlutterFlow continues to expand and innovate in the software development industry.

🌍 Location & Work Environment

Office Type: Remote-first, with a globally distributed team

Office Location(s): United States (with team members in 15+ countries)

Geographic Context:

• FlutterFlow has a strong presence in the United States, with a focus on the tech hubs of Silicon Valley and New York
• The company's remote work culture allows for flexibility and work-life balance
• FlutterFlow's global team brings diverse perspectives and ideas to the table

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones

ASSUMPTION: FlutterFlow's remote-first work environment offers candidates the opportunity to work from anywhere, with a diverse and inclusive team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Product marketing strategy and execution
• Cross-functional collaboration and communication skills
• Understanding of SaaS pricing models and packaging strategies
• Storytelling and presentation skills

Application Tips:

• Highlight your experience in B2B SaaS product marketing, with a focus on enterprise and retail segments
• Include examples of successful product launches and enablement programs in your resume and cover letter
• Demonstrate your understanding of FlutterFlow's AI-powered application development platform and its competitive advantages

ATS Keywords: B2B SaaS Product Marketing, Enterprise Marketing, Retail Marketing, Developer Tools, Application Platforms, Low-Code/No-Code Solutions, Positioning Frameworks, Messaging Frameworks, Sales Enablement, Technical Product Launches, SaaS Pricing Models, Storytelling, Communication, Cross-Functional Collaboration, Growth Strategies, Customer Feedback Analysis

ASSUMPTION: FlutterFlow's interview process will focus on assessing the candidate's product marketing skills, as well as their cultural fit with the company's remote-first and globally distributed team.

🛠️ Tools & Technologies

• AI-powered application development platform
• Cross-platform deployment capabilities
• Visual development tools for non-coders

ASSUMPTION: FlutterFlow's AI-powered application development platform and cross-platform deployment capabilities set it apart in the software development industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Remote-first and globally distributed team
• Agile and dynamic work environment
• Focus on results and impact

Self-Assessment Questions:

• Do you thrive in a remote, globally distributed work environment?
• Are you comfortable navigating ambiguity and shifting priorities?
• Do you have a strong understanding of SaaS pricing models and packaging strategies?

ASSUMPTION: FlutterFlow's remote-first and globally distributed team offers candidates the opportunity to work from anywhere, with a diverse and inclusive team.

⚠️ Potential Challenges

• Navigating a remote, globally distributed team with varying time zones and cultural backgrounds
• Keeping up with the rapid growth and evolution of FlutterFlow's AI-powered application development platform
• Balancing the needs of enterprise and retail segments, with different priorities and requirements
• Adapting to shifting priorities and changing market conditions

ASSUMPTION: FlutterFlow's rapid growth and innovation present both opportunities and challenges for the right candidate.

📈 Similar Roles Comparison

• Product Marketing Manager - Enterprise (Focus on enterprise customers and strategic partnerships)
• Product Marketing Manager - Retail (Focus on retail customers and self-serve adoption)
• Product Marketing Manager - Developer Tools (Focus on developer communities and technical product launches)

ASSUMPTION: This role combines elements of enterprise, retail, and developer tools product marketing, making it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing a positioning and messaging framework for FlutterFlow's enterprise segment
• Leading a product launch for a new AI-powered feature, driving adoption and revenue growth
• Enabling the sales team with compelling collateral and talk tracks for enterprise deals

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does FlutterFlow differentiate itself from other application development platforms?
• What are the key priorities for this role in the first 90 days?
• How does FlutterFlow support the growth and development of its employees?
• What are the biggest challenges facing the product marketing team, and how can this role address them?
• How does FlutterFlow measure the success of its product marketing efforts?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B SaaS product marketing, with a focus on enterprise and retail segments
• Prepare examples of successful product launches and enablement programs to discuss in your interview
• Demonstrate your understanding of FlutterFlow's AI-powered application development platform and its competitive advantages
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.