📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: Bestow
🔹 Location: Dallas, TX (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies to drive customer acquisition and retention
- Conducting market research and competitive analysis to inform product development and marketing
- Creating clear, consistent messaging frameworks and positioning for Bestow's products
- Collaborating with cross-functional teams to launch new products and features
- Building and leading a successful product marketing function
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both technical and commercial teams.
📋 Key Responsibilities
✅ Conduct market-informed strategies to effectively communicate Bestow's value proposition and drive customer acquisition and retention
✅ Lead competitive analysis efforts to identify market opportunities, track industry trends, and articulate Bestow's unique differentiators
✅ Establish and maintain a strong voice-of-customer program to ensure customer insights systematically inform product development and marketing strategies
✅ Create clear, consistent messaging frameworks and positioning that effectively communicate Bestow's unique value across all customer touchpoints
✅ Partner with Product, Marketing, Sales, and Revenue teams to develop coordinated go-to-market strategies for new product launches and feature releases
✅ Build and lead a product marketing function that serves as the bridge between product development and customer-facing teams
ASSUMPTION: This role requires a high degree of collaboration, stakeholder management, and the ability to influence cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or higher
Experience: Minimum 5+ years of experience in product marketing, preferably within fintech, insurtech, or B2B SaaS companies
Required Skills:
- Proven success in developing and executing product marketing strategies
- Extensive experience with market research, competitive analysis, and customer insights methodologies
- Strong track record of creating compelling positioning, messaging, and value propositions
- Experience building and leading successful product launches with coordinated go-to-market strategies
- Proven ability to establish and scale product marketing functions
- Deep understanding of B2B marketing techniques, sales enablement, and customer journey mapping
- Outstanding communication and stakeholder management abilities
- Strong analytical skills with the ability to translate market and customer data into actionable insights
Preferred Skills:
- Experience in regulated industries, particularly financial services or insurance
ASSUMPTION: Candidates with experience in fintech, insurtech, or B2B SaaS companies are strongly preferred, as they will have a better understanding of the industry and target audience.
💰 Compensation & Benefits
Salary Range: $175,000 - $200,000 per year (based on industry standards for a Product Marketing Lead with 5-10 years of experience in the Dallas, TX area)
Benefits:
- Competitive salary and equity based on role
- Flexible paid time off and parental leave programs
- 100% paid-premium option for medical, dental, and vision insurance
- Lifestyle stipend to support physical, emotional, and financial wellbeing
- Flexible work-from-home policy and open to remote work
- Employee-led diversity, equity, and inclusion initiatives
Working Hours: Full-time (40 hours/week) with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Lead with 5-10 years of experience in the Dallas, TX area. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on life insurance and annuities
Company Size: 51-200 employees (Mid-size company with a startup-like culture)
Founded: 2017 (Relatively new company with significant growth potential)
Company Description:
- Bestow partners with top life insurance carriers to deploy cutting-edge technology and data solutions
- Focuses on reducing costs, maximizing efficiency, and driving growth for its clients
- Offers a flexible, remote-friendly work environment with a strong focus on work-life balance
Company Specialties:
- Data Science
- User Research
- SaaS
- Insurance
- Life Insurance
- Carrier Solutions
- Product Design
- MaaS
- DaaS
- Modernization
- Audience Segmentation
- Underwriting
- Full Stack Platform
Company Website: https://www.bestow.com
ASSUMPTION: Bestow is a growing company with a strong focus on innovation and customer success. Working at Bestow offers the opportunity to make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Mid-Senior level role with significant growth opportunities
Reporting Structure: Reports directly to the Chief Product Officer
Work Arrangement: Remote OK (US) with flexible hours and a focus on results and outcomes
Growth Opportunities:
- Potential to grow into a leadership role as the product marketing function expands
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Bestow continues to expand its product offerings and customer base.
🌍 Location & Work Environment
Office Type: Hybrid (Dallas, TX) with remote work options
Office Location(s): 2700 Commerce St, Suite 1000, Dallas, Texas 75226, US
Geographic Context:
- Dallas, TX is a major metropolitan area with a diverse economy and a strong job market
- The Dallas-Fort Worth metro area is home to numerous Fortune 500 companies and offers ample opportunities for professional growth
- Bestow's office is located in the Deep Ellum neighborhood, known for its vibrant arts scene and nightlife
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results and outcomes
ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (Chief Product Officer)
- Behavioral and skills-based interviews with cross-functional team members
- Final interview with the CEO or another executive team member
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making abilities
- Communication and stakeholder management skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Bestow's values
Application Tips:
- Highlight your experience with market research, competitive analysis, and customer insights methodologies
- Demonstrate your ability to create compelling positioning, messaging, and value propositions
- Showcase your experience with go-to-market strategies and product launches
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Customer Insights, Positioning, Messaging, Go-to-Market Strategies, Stakeholder Management, B2B Marketing, Sales Enablement, Customer Journey Mapping, Analytical Skills, Communication, Collaboration, Leadership, Financial Services
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, analytical skills, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Market research and data analysis tools (e.g., SurveyMonkey, Google Analytics)
- Competitive intelligence platforms (e.g., SimilarWeb, SEMrush)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Bestow's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Growth mindset
Work Style:
- Results-driven and outcome-focused
- Flexible and adaptable
- Strong communicator and collaborator
- Data-driven and analytical
- Strategic thinker
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with both technical and commercial teams?
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you able to balance strategic thinking with tactical execution?
ASSUMPTION: Bestow values candidates who are innovative, customer-focused, and able to work effectively in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and stakeholder management skills
- Balancing strategic thinking with tactical execution may be challenging at times
- Working remotely may require self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a growth mindset and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is unique in that it requires a strong balance of strategic thinking, analytical skills, and collaboration with both technical and commercial teams
- Compared to other product marketing roles, this position offers significant growth opportunities and the chance to make a significant impact on the company's success
- Career paths for this role may include leadership positions within the product marketing function or transitioning into a Chief Marketing Officer (CMO) role
ASSUMPTION: This role offers unique opportunities for growth and impact, making it an attractive choice for experienced product marketing professionals looking to take their careers to the next level.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify new opportunities for Bestow's products
- Developing and executing a competitive analysis strategy to articulate Bestow's unique differentiators
- Creating a voice-of-customer program to ensure customer insights systematically inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the Product Marketing Lead role at Bestow.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the product marketing function collaborate with other teams, such as product, marketing, sales, and revenue?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bestow support the professional growth and development of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that demonstrate your experience with market research, competitive analysis, and customer insights methodologies
- Follow up with the hiring manager (Chief Product Officer) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
