📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: Space Int.
🔹 Location: Tashkent, Toshkent, Uzbekistan
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing a team of product marketing managers
- Creating and implementing methodologies for product marketing
- Developing strategies for launching new digital products
- Collaborating with product and design teams, as well as external agencies
- Analyzing market trends and customer needs to inform product strategy
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive product marketing efforts and team development.
📋 Key Responsibilities
✅ Lead and mentor a team of product marketing managers, setting goals and providing regular feedback
✅ Develop and implement a unified methodology for product marketing within the team
✅ Facilitate knowledge sharing and collaboration within the team through workshops and training sessions
✅ Create and execute go-to-market strategies for new products, considering market segmentation, positioning, and marketing funnel
✅ Develop frameworks, templates, and guidelines for the product marketing team
✅ Collaborate with product and design teams to define roadmaps and communication plans
✅ Work with analysts, researchers, and external agencies to gather insights and inform product strategy
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product or strategic marketing, with at least 2 years in a leadership or mentoring role
Required Skills:
- Proven experience in product marketing, with a focus on digital products
- Strong leadership and team management skills
- Ability to create structured processes and methodologies
- Deep understanding of customer journey mapping (CJM), jobs-to-be-done (JTBD), product lifecycle, and go-to-market strategies
- Excellent communication and analytical skills
- Fluency in English (a plus)
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Knowledge of the financial services industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in fintech or digital banking may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Lead in Uzbekistan with 5-10 years of experience, the estimated salary range is UZS 15,000,000 - 25,000,000 per year.
Benefits:
- Medical insurance (after the probation period)
- Professional growth training and corporate English courses
- Team-building activities and sports events
- Snacks and refreshments
Working Hours: 5/2 schedule, 10:00 - 19:00
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Space Int. operates in the competitive financial services industry, focusing on digital banking and fintech solutions.
Company Size: With 201-500 employees, Space Int. offers a mid-sized company environment, providing ample opportunities for growth and collaboration.
Founded: Space Int. was founded in 2018, making it a relatively young and dynamic company.
Company Description:
- Space Int. is a public company focused on facilitating global expansion efforts for TBC Bank Group PLC.
- The company has successfully launched pioneering neobanks, such as Space in Georgia and TBC UZ in Uzbekistan.
- Space Int. employs a diverse team of 1,700 professionals representing 17 nationalities.
Company Specialties:
- Digital banking
- Fintech
- Payments
- BaaS (Banking as a Service) and SaaS (Software as a Service)
Company Website: https://www.spaceint.ge
ASSUMPTION: Space Int. values innovation, collaboration, and continuous learning, as evidenced by its focus on digital solutions and global expansion.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and leadership.
Reporting Structure: The Product Marketing Lead will report directly to the Head of Marketing and will oversee a team of product marketing managers.
Work Arrangement: This is an on-site, full-time position with a 5/2 work schedule (Monday to Friday, 10:00 - 19:00).
Growth Opportunities:
- As Space Int. continues to expand, there may be opportunities for the Product Marketing Lead to take on additional responsibilities or move into a more senior role.
- The company offers professional growth training and corporate English courses, providing opportunities for personal development.
ASSUMPTION: The Product Marketing Lead will have the opportunity to make a significant impact on the company's growth and success, driving product marketing efforts and team development.
🌍 Location & Work Environment
Office Type: Space Int. offers a comfortable and modern office environment.
Office Location(s): The office is located near the Abdulla Kadiri metro station in Tashkent, Uzbekistan.
Geographic Context:
- Tashkent is the capital and largest city of Uzbekistan, with a population of over 2.5 million people.
- The city is known for its historic architecture, cultural landmarks, and bustling business scene.
- Tashkent offers a mix of traditional Uzbek culture and modern urban living.
Work Schedule: The work schedule is 5/2, with core hours from 10:00 to 19:00.
ASSUMPTION: The Product Marketing Lead will enjoy a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Candidates' understanding of product marketing and digital product launch strategies
- Leadership and team management skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Space Int.'s values
Application Tips:
- Highlight relevant experience in product marketing, team leadership, and digital product launch strategies.
- Tailor your resume and cover letter to emphasize your qualifications for this specific role.
- Prepare examples of your past achievements in product marketing and team management.
ATS Keywords: Product Marketing, Team Leadership, Digital Product Launch, Go-to-Market Strategy, Customer Journey Mapping, Jobs-to-be-Done, Product Lifecycle
ASSUMPTION: Space Int. uses an Applicant Tracking System (ATS) to manage and screen job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Product Marketing Lead will be expected to have experience with relevant marketing and project management tools, as well as a willingness to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in product marketing?
- Can you provide an example of a time when you had to manage a team through a significant change or challenge?
- How do you approach learning new tools and technologies to improve your work?
ASSUMPTION: Candidates who demonstrate a strong fit with Space Int.'s values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in product marketing
- Balancing multiple projects and priorities simultaneously
- Working with cross-functional teams and external agencies
ASSUMPTION: The Product Marketing Lead will need to be adaptable, resilient, and able to thrive in a fast-paced environment to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a greater emphasis on team leadership and methodology development.
- In the financial services industry, this role requires a strong understanding of digital banking and fintech solutions.
- Career progression in this role could lead to senior marketing or management positions within Space Int. or other organizations.
ASSUMPTION: Candidates should consider how their skills and experience align with the unique requirements of this role and the financial services industry.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new digital banking product
- Conducting customer research to inform product positioning and messaging
- Creating and delivering product marketing training sessions for the team
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Product Marketing Lead can expect in this role.
❓ Key Questions to Ask During Interview
- How does Space Int. support the professional development of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- How does Space Int. approach innovation and staying competitive in the digital banking space?
- What are the most significant challenges facing the product marketing team currently, and how can this role address them?
- How does Space Int. foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare examples of your past achievements in product marketing and team management to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
