📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: Rise8
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Software Development, GovTech
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Strategic vision for positioning Rise8's services in the evolving GovTech landscape
- Clear communication of complex technical concepts to diverse audiences
- Customer-centric approach to driving mission impact through software solutions
- Collaboration with cross-functional teams to create compelling content and sales enablement materials
- Data-driven decision making to optimize marketing performance and outcomes
ASSUMPTION: This role requires a strong understanding of the US Federal Government procurement process and the ability to navigate traditional procurement hurdles.
📋 Key Responsibilities
✅ Gather market intelligence to deeply understand government customer needs, challenges, and buying processes
✅ Translate Rise8's technical value into compelling, mission-aligned benefits for diverse government stakeholders
✅ Develop clear, differentiated, and impactful messaging and positioning for Rise8's services
✅ Collaborate with internal teams to create engaging content and support integrated marketing campaigns
✅ Monitor the competitive landscape and evolve messaging to maintain differentiation
✅ Establish relevant KPIs and analyze marketing performance data to inform strategic adjustments
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or client meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of progressive marketing experience, with a strong focus on services marketing for a professional services focused company, ideally within the B2G or US Federal Government sector
Required Skills:
- Proven track record of defining and executing go-to-market strategies for services or solutions
- Deep understanding of the US Federal Government procurement process and buyer's journey
- Experience in developing compelling messaging and content that resonates with diverse government personas
- Strong analytical skills with the ability to interpret market data and campaign performance
- Excellent collaboration and communication skills
Preferred Skills:
- Experience with DevOps/DevSecOps and Agile methodologies
- Familiarity with the GovTech sector and its unique challenges
ASSUMPTION: Candidates with experience in the B2G or US Federal Government sector, specifically in technology or GovTech, will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $115,668 - $144,611 per year
Benefits:
- Flexible schedule in a 100% distributed workforce
- Premium Insurance: We cover up to 100% of the employee premium and up to 80% of the combined dependent premium on our base health plan, depending on pay band. We also cover 100% of the premium for employee and dependent Dental and Vision as well as employee premiums for Life and Disability coverage.
- Retirement: 401k match at 10% gross pay
- Paid time off (PTO): 4 weeks combined accrued vacation and sick leave, 11 Federal holidays, your birthday, jury duty, and bereavement
- Education & Training: Accrued budget of up to $3,500 per year for classes, travel, events, and materials
- Home Office and Merch: We offer $750 per year for home office technology and equipment as well as $100 per year for Rise8 merch from our Swag Store
- Wellness Budget: To encourage and support a well-rounded healthy lifestyle, we cover 100% reimbursement on a variety of wellness activities and products, up to $500 per calendar year. Or Rise8 is part of the the Life Time Corporate Partner program. In lieu of your $500 annual wellness benefit, you can instead get a $75 monthly credit towards a Life Time membership ($900 annual benefit)
- Equipment: We offer a MacBook Pro
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is inclusive of base salary only and does not include any potential bonuses, stock options, or other forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on GovTech and enabling large enterprises to continuously deliver valuable software for critical missions
Company Size: 51-200 employees, providing a dynamic and collaborative work environment with ample opportunities for growth and impact
Founded: 2019, with a mission to create a future where fewer bad things happen because of bad software
Company Description:
- Rise8 exists to create a future where fewer bad things happen because of bad software by enabling large enterprises to continuously deliver valuable software users love
- We think big, start small, and scale fast with incredible engineering, a product mindset, and human-centered design to develop custom software for critical missions
- Rise8 is a Service-Disabled Veteran-Owned Small Business (SDVOSB) with headquarters in Tampa, FL, and a fully remote workforce
Company Specialties:
- Agile Software Development
- DevOps
- Lean Product Management
- User Centered Design
- Digital Transformation
- Cloud
- Platform
- Consulting
- Continuous ATO
- DevSecOps
- GovTech
- Software Development
- Elite Software Development
- and Continuous RMF
Company Website: www.rise8.us
ASSUMPTION: Rise8's focus on GovTech and critical missions requires candidates to be US citizens and undergo a background investigation if hired.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Director of Marketing and collaborates closely with cross-functional teams, including Content Director, Sr. Marketing Programs Manager, and other internal stakeholders
Work Arrangement: 100% remote work with flexible scheduling, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to shape the company's marketing strategy and make a significant impact on its growth and success
- Opportunities to mentor junior team members and contribute to their professional development
- Chance to expand skills and knowledge in the GovTech sector and related technologies
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Rise8 operates in the United States, with a focus on serving the US Federal Government
- The remote work arrangement allows for flexibility in location, with the requirement that candidates be US citizens
- The company's headquarters is in Tampa, Florida, but employees are located across the United States
Work Schedule: Flexible scheduling with a focus on results and outcomes rather than hours worked
ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Director of Marketing
- In-depth behavioral and skills-based interview with the Director of Marketing and other internal stakeholders
- Final interview with the CEO
- Background investigation (as required by government contracts)
Key Assessment Areas:
- Strategic thinking and vision for positioning Rise8's services in the GovTech landscape
- Communication skills and ability to translate complex technical concepts into accessible and persuasive language
- Understanding of the US Federal Government procurement process and buyer's journey
- Ability to collaborate effectively with cross-functional teams
- Analytical skills and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the US Federal Government procurement process and GovTech sector in your application materials
- Prepare examples of your past work that showcase your ability to develop compelling messaging and content for diverse government personas
- Be ready to discuss your strategic vision for positioning Rise8's services and driving mission impact through software solutions
ATS Keywords: GovTech, B2G, US Federal Government, Product Marketing, Strategic Vision, Clear Communication, Customer Obsessed, Collaboration, Data-Driven, Go-to-Market, Messaging Development, Content Creation, Market Intelligence
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills for this role and demonstrate their understanding of the unique challenges and opportunities in the GovTech sector.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
- Content creation and management tools (e.g., WordPress, Google Docs)
- Project management and collaboration tools (e.g., Asana, Slack)
- Design and prototyping tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: We put our customers first and strive to understand their needs and challenges
- Collaboration: We work together to achieve our goals and support each other's success
- Continuous learning: We embrace a growth mindset and seek out new opportunities to learn and improve
- Integrity: We act with honesty and transparency in all our interactions
- Impact: We strive to make a meaningful difference in the world through our work
Work Style:
- Remote-first: We prioritize results and outcomes over hours worked and provide the flexibility to work from anywhere
- Agile: We embrace an iterative and adaptive approach to our work, continuously improving and refining our processes
- Data-driven: We use data and analytics to inform our decisions and optimize our performance
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
Self-Assessment Questions:
- Do you have a deep understanding of the US Federal Government procurement process and buyer's journey?
- Are you comfortable working in a fully remote, distributed team environment?
- Do you thrive in a dynamic and fast-paced work environment, embracing a growth mindset and continuous learning?
ASSUMPTION: Candidates who align with Rise8's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- The fully remote work environment may require strong self-motivation and time management skills
- The dynamic and fast-paced nature of the role may present challenges in balancing multiple priorities and deadlines
- The unique challenges and complexities of the GovTech sector may require additional learning and adaptation
- The need to be a US citizen and undergo a background investigation may present barriers to some candidates
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their fit for the role and work environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of the US Federal Government procurement process and buyer's journey
- The focus on GovTech presents unique challenges and opportunities, requiring candidates to have relevant industry experience and knowledge
- This role offers significant strategic and leadership responsibilities, with the potential to shape the company's marketing strategy and make a significant impact on its growth and success
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and assess their fit for the industry, company, and work environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new continuous delivery platform targeting US Federal Government agencies
- Creating compelling messaging and content for a series of webinars focused on digital transformation in the public sector
- Collaborating with cross-functional teams to produce a comprehensive guide on continuous ATO and RMF for government agencies
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the opportunity to make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- How does Rise8 differentiate its services from competitors in the GovTech sector?
- What are the most significant challenges facing US Federal Government agencies in adopting modern software development practices?
- How does Rise8 support its employees' professional development and growth within the company?
- What are the key priorities for this role in the first 90 days?
- How does Rise8 measure the success of its marketing efforts, and what are the key KPIs for this role?
ASSUMPTION: These questions are designed to help candidates assess their fit for the role, understand the company's priorities and culture, and demonstrate their strategic thinking and curiosity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your ability to develop compelling messaging and content for diverse government personas
- Be ready to discuss your strategic vision for positioning Rise8's services and driving mission impact through software solutions
- Follow up with the Director of Marketing one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
