📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: EX.CO
🔹 Location: Israel
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading go-to-market strategies for new and existing products
- Collaborating with cross-functional teams to execute product launches
- Crafting compelling product positioning and messaging
- Creating marketing collateral and sales materials
- Conducting internal and external product training
ASSUMPTION: This role requires a strong understanding of both marketing and product management, as well as exceptional storytelling skills. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a passion for technology.
📋 Key Responsibilities
✅ Develop and lead go-to-market strategies for new and existing products, including messaging and audience segmentation
✅ Collaborate with product management, sales, customer success, and marketing to develop and execute cohesive product messaging in the market
✅ Transform new product releases and features into communicative materials for internal and external impact
✅ Craft compelling and differentiated product positioning, create marketing collateral, and lead RFPs
✅ Conduct internal and external product training, walkthroughs, and produce FAQs, demos, and videos with strong presentation skills
ASSUMPTION: This role requires a high level of creativity, as well as the ability to analyze data and make strategic decisions based on that analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of progressive professional experience, with at least 3 years in marketing or product marketing, preferably in a tech environment
Required Skills:
- Excellent communication and presentation skills
- Strong business acumen
- Ability to thrive in a fast-paced, highly collaborative environment
- Comfort with technology and a passion for storytelling
- Native-level English proficiency in writing and speaking
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the video technology industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with the video technology industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a Product Marketing Lead role in Israel range from ₪250,000 to ₪400,000 per year (approximately $70,000 to $110,000 USD). This estimate is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work hours and the option to work remotely
ASSUMPTION: While the salary range is an estimate, it is based on market research and should provide a reasonable indication of the compensation for this role.
📌 Applicant Insights
🔍 Company Context
Industry: EX.CO operates in the technology industry, specifically focusing on online video platforms and publisher video solutions. The company is a leader in its field, empowering publishers to own their video strategy for maximum yield.
Company Size: EX.CO is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.
Founded: EX.CO was founded in 2012, with a vision to create a publisher video platform that offers all the necessary tools, innovation, and knowledge publishers need to fully optimize their websites with video.
Company Description:
- EX.CO empowers publishers to own their video content and monetization strategies
- The platform offers global publishers unparalleled access to best-in-class ad serving, monetization, content automation, and video recommendation
- Trusted by leading publishers globally, EX.CO's success is a result of its dedicated team and visionary backers
Company Specialties:
- Online video platform
- Video technology
- Monetization
- Video content
- Publisher platform
Company Website: http://ex.co
ASSUMPTION: EX.CO's focus on innovation and collaboration makes it an attractive place to work for those interested in the video technology industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in both marketing and product management.
Reporting Structure: The Product Marketing Lead will report directly to the Chief Marketing Officer and work closely with various teams, including product management, sales, customer success, and marketing.
Work Arrangement: This role is remote, with a requirement for the candidate to be based in Israel.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on cutting-edge technology and innovative products
- Chance to make a significant impact on the company's go-to-market strategy
ASSUMPTION: Given EX.CO's focus on innovation and growth, there are likely numerous opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: EX.CO has offices in New York, Tel Aviv, and London, but this role is remote and can be performed from anywhere in Israel.
Office Location(s): 121 East 24th Street, 5th Floor, New York, New York 10010, US; Tel Aviv, IL; 3 Waterhouse Square, 138-142 Holborn, London, Greater London EC1N 2SW, GB
Geographic Context:
- Israel has a thriving tech industry, with numerous opportunities for professional growth and networking
- The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the country
- The time zone (Asia/Jerusalem) may require some flexibility in working hours to accommodate collaboration with global teams
Work Schedule: Full-time (40 hours per week), with flexible work hours and the option to work remotely
ASSUMPTION: While the remote work arrangement offers numerous benefits, it may also present challenges in terms of maintaining work-life balance and staying connected with colleagues.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and the candidate's fit
- Case study or presentation to demonstrate the candidate's ability to develop go-to-market strategies and create marketing materials
- Final interview with senior leadership to discuss the candidate's long-term fit within the company
Key Assessment Areas:
- Creativity and storytelling skills
- Strategic thinking and analytical skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Understanding of the video technology industry
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and product management experience, as well as your storytelling skills
- Prepare a case study or presentation that demonstrates your ability to develop go-to-market strategies and create marketing materials
- Research EX.CO's platform and understand its unique value proposition
ATS Keywords: Product Marketing, Go-to-market Strategies, Messaging, Collaboration, Storytelling, Training, Presentation Skills, Content Creation, Audience Segmentation, Value Proposition, Sales Decks, Product Positioning, Marketing Collateral, Product Launches, Customer Engagement, Business Acumen
ASSUMPTION: EX.CO's hiring process is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in a variety of ways.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and project management software would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and making strategic decisions based on that data?
- Do you have a passion for storytelling and a strong understanding of the video technology industry?
ASSUMPTION: EX.CO's culture is likely to be innovative, collaborative, and fast-paced, with a strong focus on customer-centricity and data-driven decision-making.
⚠️ Potential Challenges
- The role requires a high level of creativity and strategic thinking, which can be challenging in a fast-paced environment
- The remote work arrangement may present challenges in terms of maintaining work-life balance and staying connected with colleagues
- The role requires a strong understanding of both marketing and product management, which may be challenging for candidates with a background in only one of these areas
- The time zone (Asia/Jerusalem) may require some flexibility in working hours to accommodate collaboration with global teams
ASSUMPTION: While EX.CO offers numerous opportunities for professional growth and development, the role may also present challenges in terms of the required skills and the work environment.
📈 Similar Roles Comparison
- Product Marketing Manager - Responsible for developing and executing go-to-market strategies for a specific product or product line. This role is likely to be more focused on tactical execution than strategic planning.
- Product Manager - Responsible for the development and launch of new products, as well as the management of existing products. This role is likely to be more focused on product development than marketing.
- Marketing Manager - Responsible for developing and executing marketing strategies to promote a company or its products. This role is likely to be more focused on overall marketing strategy than product-specific marketing.
ASSUMPTION: While these roles share some similarities with the Product Marketing Lead role, they are likely to have different focuses and responsibilities.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, audience segmentation, and outreach messaging
- Crafting a sales deck to communicate the value proposition of an existing product to potential customers
- Conducting a training session for internal stakeholders on the features and benefits of a new product
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- Can you describe the company's culture and how it supports innovation and collaboration?
- How does the company measure the success of its go-to-market strategies, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the company in the next year, and how can this role help address those challenges?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and product management experience, as well as your storytelling skills
- Prepare a case study or presentation that demonstrates your ability to develop go-to-market strategies and create marketing materials
- Research EX.CO's platform and understand its unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
