Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Burq, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategies for new product launches and features
• Conducting customer research and persona development
• Collaborating cross-functionally to ensure successful product adoption and revenue impact
• Creating compelling customer-facing content and internal training materials
• Measuring product adoption and revenue impact to refine strategies

ASSUMPTION: This role requires a strategic mindset, strong execution skills, and a deep understanding of B2B SaaS marketing to drive revenue growth through better customer experiences.

📋 Key Responsibilities

✅ Drive go-to-market (GTM) strategy for new product launches and features

✅ Lead messaging, positioning, and enablement efforts for new features

✅ Conduct customer surveys and synthesize insights to inform product development

✅ Serve as a liaison between departments to ensure teams are well-equipped to support new features

✅ Develop targeted campaigns to drive product adoption and feature utilization

✅ Create help guides, product documentation, sales collateral, and training materials

✅ Collaborate with product, design, sales, and customer success teams for consistent messaging

✅ Track feature adoption, customer engagement, and revenue impact to refine strategies

ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple initiatives simultaneously and work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in B2B SaaS product marketing

Required Skills:

• Proven success in driving GTM strategies and product launches
• Strong understanding of customer personas, market research, and messaging development
• Ability to create compelling customer-facing content and internal training materials
• Experience working cross-functionally with product, sales, and customer success teams
• Strong project management skills
• Analytical mindset with experience measuring product adoption and revenue impact
• Exceptional communication and storytelling skills

Preferred Skills:

• Experience with growth marketing strategies to optimize customer retention and expansion
• Startup experience and ability to thrive in a fast-paced environment
• Familiarity with tools like HubSpot, Mailchimp, Confluence, SendGrid, and marketing automation platforms
• Background in conducting customer interviews, surveys, and competitive analysis

ASSUMPTION: Candidates with a proven track record in driving go-to-market strategies and product launches, along with strong storytelling skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-7 years of experience in B2B SaaS)

Benefits:

• Medical, dental, and vision insurance
• Reimbursement for educational courses
• Generous time off
• Opportunity for equity

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Product Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Burq operates in the technology industry, specifically focusing on delivery management solutions for businesses. The delivery market is expected to grow at a CAGR of 7.5% from 2021 to 2028, driven by the increasing demand for e-commerce and online food delivery services.

Company Size: Burq is a mid-sized company with 51-200 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: Burq was founded in 2021, making it a relatively new but rapidly growing startup.

Company Description:

• Burq is the leading delivery management platform for some of the largest and fastest-growing companies.
• The company offers a turnkey solution for businesses to offer delivery, with a focus on simplicity, scalability, and exceptional customer experience.
• Burq is backed by leading venture capitalists, including Village Global, and has assembled a world-class team across the U.S.

Company Specialties:

• Delivery management platform
• Last-mile delivery solutions
• Customizable delivery infrastructure
• Cross-functional collaboration with product, design, sales, and customer success teams

Company Website: http://burqup.com

ASSUMPTION: Burq's focus on simplicity, scalability, and exceptional customer experience sets it apart from competitors and offers applicants a unique opportunity to grow with the company.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to take on a leadership position in product marketing within a growing startup.

Reporting Structure: The Product Marketing Lead will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including product, design, sales, and customer success.

Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from anywhere in the United States.

Growth Opportunities:

• As Burq continues to grow, there will be opportunities for the Product Marketing Lead to expand their team and take on more strategic responsibilities.
• The company's rapid growth also presents opportunities for career advancement within the marketing department or other areas of the business.

ASSUMPTION: The Product Marketing Lead's success in driving go-to-market strategies and product launches will directly impact the company's growth and create opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Burq operates as a remote-first company, with no physical office locations. Employees can work from anywhere in the United States.

Office Location(s): N/A

Geographic Context:

• The United States has a large and diverse market for delivery management solutions, with opportunities for growth in various industries and regions.
• The remote work environment allows for greater flexibility and work-life balance, as employees can work from their preferred location.
• The lack of a physical office also reduces commuting time and associated costs, allowing employees to focus on their work and personal lives.

Work Schedule: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The remote work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Chief Marketing Officer (CMO) to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to assess fit and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Burq's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS product marketing and go-to-market strategies.
• Prepare a case study or project presentation that demonstrates your ability to drive product launches and customer adoption.
• Research Burq's company culture and values to ensure a strong cultural fit and alignment with your personal work style.

ATS Keywords: B2B SaaS, Product Marketing, Go-To-Market Strategy, Product Launch, Customer Research, Cross-Functional Collaboration, Content Creation, Sales Enablement, Project Management, Analytical Skills, Communication Skills, Storytelling Skills, Customer Experience, Revenue Growth, Customer Adoption, Metrics Tracking

ASSUMPTION: Burq's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• HubSpot (CRM, Marketing Automation)
• Mailchimp (Email Marketing)
• Confluence (Collaboration, Knowledge Management)
• SendGrid (Email Delivery)
• Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: Burq's use of marketing automation tools and platforms allows for greater efficiency, scalability, and data-driven decision-making in product marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Data-driven

Work Style:

• Remote-friendly and flexible hours
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a strong customer focus and a data-driven approach to decision-making?
• Are you able to adapt and pivot quickly when needed?

ASSUMPTION: Burq's company culture values innovation, collaboration, and agility, with a focus on driving customer-centric solutions and continuous improvement.

⚠️ Potential Challenges

• Managing multiple initiatives simultaneously and prioritizing tasks in a fast-paced environment
• Balancing strategic thinking with day-to-day execution and tactical tasks
• Adapting to changes in the market and pivoting strategies as needed
• Ensuring consistent messaging and seamless execution across cross-functional teams
• Measuring and optimizing product adoption and revenue impact in a rapidly growing startup

ASSUMPTION: The Product Marketing Lead must be able to manage multiple priorities effectively, adapt to changes, and drive continuous improvement to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product-led growth and customer adoption, rather than just brand awareness and lead generation.
• Compared to other B2B SaaS product marketing roles, this position offers the opportunity to work in a fast-paced, dynamic startup environment with a strong focus on innovation and customer-centric solutions.
• Career progression in this role could lead to a Chief Marketing Officer (CMO) or other senior leadership positions within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and customer-centric focus, setting it apart from other product marketing positions in the B2B SaaS industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new feature launch, including messaging, positioning, and enablement efforts
• Conducting customer surveys and synthesizing insights to inform product development and marketing initiatives
• Creating targeted campaigns to drive product adoption and feature utilization among existing customers
• Measuring and optimizing product adoption and revenue impact to refine strategies and drive continuous improvement

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the Product Marketing Lead's role at Burq.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Burq approach cross-functional collaboration, and how will this role work with other departments?
• What are the key challenges facing the company, and how can this role help address them?
• How does Burq measure and optimize product adoption and revenue impact, and what role will this position play in that process?
• What opportunities are there for career growth and development within the company?

ASSUMPTION: These interview questions are designed to assess the company's strategic vision, cross-functional collaboration, and opportunities for career growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/tDTgjrVeKSbz1cBXPbK8pV/remote-product-marketing-lead-in-united-states-at-burq%2C-inc.
• Tailor your resume and cover letter to highlight your experience in B2B SaaS product marketing and go-to-market strategies.
• Prepare a case study or project presentation that demonstrates your ability to drive product launches and customer adoption.
• Research Burq's company culture and values to ensure a strong cultural fit and alignment with your personal work style.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.