Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Cadmus

🔹 Location: Brisbane, Queensland, Australia

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Education Technology (EdTech)

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with 3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product features and launches
• Crafting clear, differentiated messaging and value propositions
• Collaborating cross-functionally with Product, Sales, Customer Success, and the Chief Marketing Officer
• Creating and executing lifecycle marketing campaigns to drive adoption and retention
• Conducting market and competitive research to influence roadmap and positioning

ASSUMPTION: This role requires a strategic, hands-on marketer with experience in B2B SaaS or EdTech environments, who can thrive in fast-moving environments and work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Own the go-to-market strategy for new product features and major launches

✅ Define messaging and positioning that resonates with target personas across segments

✅ Collaborate with product and sales to build compelling enablement materials, pitch decks, and training sessions

✅ Create and execute lifecycle marketing campaigns to drive adoption and retention

✅ Partner with Customer Success to turn user insights into adoption strategies and marketing content

✅ Manage in-app notifications, email journeys, and product communications in collaboration with the product and growth teams

✅ Lead market and competitive research to influence roadmap and positioning

✅ Help establish Cadmus as a thought leader through webinars, events, and content

ASSUMPTION: This role requires a strong understanding of the product, customers, and market to effectively shape go-to-market strategies and drive adoption.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5 years of experience in product marketing, ideally in B2B SaaS or EdTech environments

Required Skills:

• Proven ability to craft clear, differentiated messaging and value propositions
• Experience creating GTM strategies, sales enablement content, and lifecycle campaigns
• Comfortable using data and customer insights to inform positioning and campaign decisions
• Excellent communication and collaboration skills
• Self-starter mindset with a bias for action and experimentation

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the EdTech industry and higher education sector
• Strong analytical skills and proficiency in data analysis tools

ASSUMPTION: Candidates with a strong portfolio of product launches and a proven track record in product marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Lead role in Australia, the estimated salary range is AUD 120,000 - 160,000 per annum. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Equity incentives
• Hybrid work arrangement with 3 days in the office
• Access to a stunning office with top-notch amenities and great café
• Diverse and inclusive workplace with no barriers to success
• Surrounding team of mission-driven individuals who genuinely love what they do

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cadmus operates in the EdTech industry, focusing on digital assessment for learning platforms to break down global learning barriers and provide high-quality learning and assessment experiences for educators and diverse student cohorts.

Company Size: Cadmus has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.

Founded: Cadmus was founded in 2015, with a mission to empower students to achieve their highest potential and graduate with critical skills and knowledge to impact workforces, communities, and the evolving world.

Company Description:

• Born out of partnership with the University of Melbourne in Australia, Cadmus was purposefully built to provide educators and diverse student cohorts with access to high-quality, pedagogical assessment anywhere, anytime.
• Cadmus keeps the fun in the learning experience and takes the stress out of the end goal – assessment, with the average student completing 700+ assessments in their education journey.
• The company supports educators and students to achieve academic excellence in over 50 countries.

Company Specialties:

• Education Technology
• Digital Assessment for Learning
• Higher Education
• Student-Centric Values

Company Website: cadmus.io

ASSUMPTION: Cadmus' focus on student-centric values and breaking down learning barriers creates a unique and fulfilling work environment for employees.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, reporting directly to the Chief Marketing Officer and collaborating with cross-functional teams.

Reporting Structure: The Product Marketing Lead will report directly to the Chief Marketing Officer and work closely with Product, Sales, Customer Success, and other marketing team members.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from home for 2 days a week and in the office for 3 days a week.

Growth Opportunities:

• As Cadmus continues to grow, there may be opportunities for the Product Marketing Lead to take on more responsibilities or move into a management role.
• Expanding the company's reach within and across institutions may present opportunities for the Product Marketing Lead to work on larger, more complex projects.
• Driving end-to-end utilisation of the Cadmus product and cultivating educator champions can lead to increased job satisfaction and career growth.

ASSUMPTION: The Product Marketing Lead's success in driving adoption, retention, and thought leadership will create opportunities for career advancement within Cadmus.

🌍 Location & Work Environment

Office Type: Cadmus' office is located in the heart of Brisbane's CBD, offering a stunning workspace with top-notch amenities and a great café.

Office Location(s): 123 Eagle Street, Brisbane, Queensland, Australia

Geographic Context:

• Brisbane is the capital of Queensland and the third-most populous city in Australia, with a vibrant culture and diverse population.
• The city is known for its subtropical climate, with warm winters and hot, humid summers.
• Brisbane offers a high quality of life, with a strong focus on education, healthcare, and community services.

Work Schedule: The standard work schedule is Monday to Friday, with flexible hours to accommodate the hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement and central office location provide employees with a flexible and convenient work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team
• In-depth interview with the Chief Marketing Officer and other marketing team members
• Final interview with the CEO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Product marketing experience and achievements
• Cross-functional collaboration and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Cadmus' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and achievements, as well as your ability to work effectively with cross-functional teams.
• Prepare examples of your past product launches, messaging, and campaigns to discuss during the interview.
• Research Cadmus' mission, values, and products to demonstrate your enthusiasm for the role and the company.

ATS Keywords: Product Marketing, B2B SaaS, EdTech, Messaging, Value Propositions, GTM Strategies, Sales Enablement, Lifecycle Campaigns, Data Analysis, Collaboration, Communication, Self-Starter, Market Research, Competitive Analysis, Customer Insights, Thought Leadership

ASSUMPTION: Applicants should focus on demonstrating their product marketing expertise and ability to work effectively with cross-functional teams during the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Product Marketing Lead should be comfortable using marketing automation tools, CRM systems, and data analysis tools to inform positioning and campaign decisions.

👔 Cultural Fit Considerations

Company Values:

• Student-centric: Cadmus prioritizes the needs and success of its students above all else.
• Innovation: The company fosters a culture of creativity and continuous improvement.
• Collaboration: Cadmus encourages open communication and teamwork across departments and locations.

Work Style:

• Cadmus values employees who are self-starters, with a bias for action and experimentation.
• The company encourages a flexible and adaptable work style, with a focus on results and impact.
• Cadmus fosters a diverse and inclusive workplace, where there are no barriers to anyone succeeding.

Self-Assessment Questions:

• Do you have a proven track record of crafting clear, differentiated messaging and value propositions for B2B SaaS or EdTech products?
• Are you comfortable working in a fast-moving environment and collaborating effectively with cross-functional teams?
• Do you share Cadmus' commitment to breaking down global learning barriers and empowering students to achieve their highest potential?

ASSUMPTION: Applicants who align with Cadmus' values and work style will be most successful in this role and contribute to the company's mission and culture.

⚠️ Potential Challenges

• Balancing the needs and priorities of multiple stakeholders, including Product, Sales, Customer Success, and the Chief Marketing Officer
• Keeping up with the fast-paced nature of the EdTech industry and adapting to changes in the market and competitive landscape
• Managing the hybrid work arrangement and maintaining productivity and engagement with remote team members
• Ensuring consistent and effective communication with a diverse range of target personas and segments

ASSUMPTION: The Product Marketing Lead must be adaptable, proactive, and strategic in addressing these challenges to drive success in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Product Marketing Lead is responsible for driving adoption and retention through go-to-market strategies, lifecycle campaigns, and customer insights.
• In the EdTech industry, the Product Marketing Lead must be familiar with the higher education sector and understand the unique needs and challenges of educators and students.
• Compared to other marketing roles, the Product Marketing Lead has a strong focus on customer-centric messaging, data-driven decision-making, and cross-functional collaboration.

ASSUMPTION: Applicants should consider the unique aspects of this role and the EdTech industry when comparing it to other marketing positions.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature launch, including messaging, positioning, and enablement materials
• Conducting market and competitive research to inform product roadmap and positioning decisions
• Creating and executing a lifecycle campaign to drive adoption and retention among educators and students

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and customer-centric nature of the Product Marketing Lead role at Cadmus.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does Cadmus support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Cadmus measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to work-life balance, and how does it support employees working in a hybrid arrangement?

ASSUMPTION: Applicants should ask thoughtful, strategic questions to demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and achievements, as well as your ability to work effectively with cross-functional teams.
• Prepare examples of your past product launches, messaging, and campaigns to discuss during the interview.
• Research Cadmus' mission, values, and products to demonstrate your enthusiasm for the role and the company.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.