📌 Core Information
🔹 Job Title: Product Marketing Lead - CDD (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temporary Contract (CDD)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3 days on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and satisfaction on the Physiotherapist market
- Defining and delivering strategies to maximize growth, retention, satisfaction, usage, and following their implementation
- Working with various teams, including Product, Marketing, Sales, Ops, Data, and Top Management
- Being the voice of +83,000 Physiotherapists and 50 million patients users in France
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive success in a fast-paced environment.
📋 Key Responsibilities
✅ Build an in-depth understanding of the market and customers, including size, competition, trends, persona, needs, pain points, and behaviors
✅ Bring strong convictions on product innovations needed to create value for users and support Product Managers in product discovery, prioritization, and delivery
✅ Define the most relevant product positioning for the cluster: craft powerful value propositions, define pricing, and define key USPs
✅ Monitor satisfaction metrics and product usage, define strategies accordingly to improve adoption and engagement, and execute them
✅ Monitor business and performance metrics and define and execute strategies to improve acquisition/upsell and reduce churn
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree or equivalent experience)
Experience: 8+ years of experience in product marketing, new product launches, product marketing management, go-to-market strategy, or consulting strategy background with a willingness and ability to be hands-on
Required Skills:
- Strong stakeholder engagement skills
- Analytical and fact-based mindset
- Strong storytelling and copywriting skills
- Results-oriented and well-structured
- Passionate about Doctolib's products and users
- Recognizes self in Doctolib's core competencies: Grit, Result-oriented, Team player
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the healthcare industry or additional languages may have an advantage but are not required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on experience and market standards for similar roles in France)
Benefits:
- Fix + bonus on objectives
- Temporary contract with a start date at the end of April and an end date in mid-November
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market standards for similar roles in France. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare and telehealth
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2013
Company Description:
- Doctolib is a French online appointment booking platform for healthcare professionals
- Founded in 2013, Doctolib has since expanded to Germany, Italy, and other regions
- Doctolib's mission is to "Together, let’s build the healthcare we all dream of."
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's large size and focus on healthcare technology present unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: Experienced professional (8+ years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with various teams, including Product, Marketing, Sales, Ops, Data, and Top Management
Work Arrangement: Hybrid (3 days on-site presence at the Levallois office)
Growth Opportunities:
- Potential to make a significant impact on Doctolib's growth and success in the Physiotherapist market
- Exposure to various teams and aspects of the business, fostering a well-rounded understanding of the company
- Opportunity to work on high-impact projects and events, such as Reeduca (offline global Physio event) and RDV du Doctolab (owned event)
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given its strategic importance and cross-functional nature.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site presence at the Levallois office)
Office Location(s): Levallois-Perret, Île-de-France, France
Geographic Context:
- Paris and the Île-de-France region offer a vibrant cultural scene, excellent public transportation, and a diverse range of neighborhoods
- The Levallois-Perret area is known for its business-friendly environment and proximity to Paris
- France is a major global player in the healthcare industry, with a strong focus on innovation and technology
Work Schedule: Full-time (40 hours per week), with a flexible schedule that allows for remote work on certain days
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager and/or team members
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Market understanding and analysis skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with Doctolib's core competencies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market analysis, strategic planning, and communication skills
- Research Doctolib's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
ATS Keywords: Product Marketing, Stakeholder Engagement, Analytical Skills, Storytelling, Copywriting, Product Launches, Go-to-market Strategy, Market Analysis, Customer Understanding, Retention Strategies, Growth Strategies, Performance Metrics, Team Collaboration, Results Orientation, Grit, User Focus
ASSUMPTION: Doctolib's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and communication.
🛠️ Tools & Technologies
- Not specified (Assumed: Standard marketing and project management tools, such as Google Suite, Microsoft Office, and marketing automation platforms)
ASSUMPTION: The required tools and technologies for this role are not explicitly stated but can be inferred based on the job description and industry standards.
👔 Cultural Fit Considerations
Company Values:
- Grit
- Result-oriented
- Team player
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and action-focused
Self-Assessment Questions:
- Do you recognize yourself in Doctolib's core competencies: Grit, Result-oriented, Team player?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have a strong passion for Doctolib's products and users?
ASSUMPTION: Cultural fit is essential for success in this role, given the collaborative and cross-functional nature of the work and the importance of aligning with Doctolib's core competencies.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their priorities
- Working in a fast-paced, dynamic environment with frequent changes and new projects
- Adapting to a temporary contract (CDD) with a specific start and end date
- Balancing on-site presence with remote work, ensuring effective communication and collaboration
ASSUMPTION: These challenges are inherent to the role and its work arrangement, and successful candidates will need to be adaptable, organized, and effective communicators.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Manager positions but focuses specifically on the Physiotherapist market and has a temporary contract (CDD) arrangement
- Compared to other marketing roles, this position requires a strong analytical mindset and a focus on strategic planning and execution
- Career path: This role can lead to senior product marketing positions, marketing management roles, or other strategic leadership opportunities within Doctolib or the broader healthcare industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions, given its focus on the Physiotherapist market and temporary contract nature.
📝 Sample Projects
- Defining and launching new features release plans to boost growth and satisfaction
- Defining new pricing/packaging based on current performance and upcoming product releases
- Defining major events strategy (positioning, objectives, storytelling) for events such as Reeduca (offline global Physio event) and RDV du Doctolab (owned event)
ASSUMPTION: These sample projects are based on the key responsibilities and challenges outlined in the job description and provide a sense of the strategic and tactical work involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Physiotherapist market and how this role will contribute to its growth and success?
- How does this role collaborate with other teams, such as Product, Marketing, Sales, Ops, and Data, to drive results?
- What are the most significant challenges facing the Physiotherapist market, and how can this role address them?
- How does Doctolib support the professional development and growth of its employees, particularly in temporary contract (CDD) roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to work effectively within Doctolib's organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market analysis, strategic planning, and communication skills
- Research Doctolib's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
- Follow up with Doctolib's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
