📌 Core Information
🔹 Job Title: Product Marketing Lead - CDD (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temporary Contract (CDD)
🔹 Category: Product Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3 days on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and satisfaction on the Physiotherapist market
- Defining and delivering strategies to maximize growth, retention, satisfaction, usage, and follow-up
- Collaborating with various teams, including Top Management
- Working with a high degree of autonomy and responsibility
ASSUMPTION: This role requires a strong understanding of the market and customers, as well as excellent communication and collaboration skills to work effectively with multiple teams.
📋 Key Responsibilities
✅ Build an in-depth understanding of the market and customers
✅ Define and launch new features release plans to boost growth and satisfaction
✅ Define new pricing/packaging based on current performance and upcoming product releases
✅ Define major events strategy (positioning, objectives, storytelling)
✅ Define growth plans for key moments of the year to boost acquisition
✅ Review upsell strategy and launch tests to increase ARPU
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring both analytical and creative thinking.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree or equivalent experience)
Experience: 8+ years of experience in product marketing, new product launches, product marketing management, or go-to-market strategy
Required Skills:
- Strong analytical and fact-based mindset
- Excellent storytelling and copywriting skills
- Proven ability to engage multiple stakeholders and bring teams together
- Fluency in French and English
- Passion for Doctolib's products and users
- Alignment with Doctolib's core competencies: Grit, Result-oriented, Team player
Preferred Skills:
- Experience in the healthcare or e-health industry
- Knowledge of the French market and its specificities
ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience is likely required for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 (Fixed + bonus on objectives, according to profile)
Benefits:
- Flexible work arrangements (Hybrid)
- Opportunity to work with a dynamic and innovative team
- Chance to make a significant impact on the healthcare industry
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in France, considering the experience level and industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare and e-health
Company Size: 1,001-5,000 employees (Large-scale, well-established organization)
Founded: 2013 (12 years of experience in the market)
Company Description:
- Doctolib is a French e-health startup that connects patients with healthcare professionals
- Founded in 2013, Doctolib has since expanded to Germany and Italy
- The company aims to simplify the healthcare experience for both patients and professionals
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on innovation and technology makes it an attractive option for candidates seeking to work in a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: Experienced professional (8+ years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with various teams, including Product, Marketing, Sales, Ops, and Data
Work Arrangement: Hybrid (3 days on-site presence in Levallois)
Growth Opportunities:
- Potential full-time position after the CDD contract
- Opportunities to work on high-impact projects and collaborate with diverse teams
- Chance to develop skills in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Levallois-Perret, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France
- The Île-de-France region is the most populous and wealthiest region in France
- Levallois-Perret is a suburban commune located on the Right Bank of the Seine, northwest of Paris
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely for some days
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the central location of the office ensures easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Market and customer understanding
- Strategic thinking and planning
- Communication and collaboration skills
- Results-oriented mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your past achievements in product marketing or related fields
- Research Doctolib's mission, values, and culture to demonstrate your fit with the company
ATS Keywords: Product Marketing, Stakeholder Engagement, Market Analysis, Customer Understanding, Growth Strategies, Performance Metrics, Team Collaboration, Bilingual Communication, Results Orientation, Hands-on Approach
ASSUMPTION: The application process is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., Google Trends, social media listening tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Grit: Persistence and resilience in the face of challenges
- Result-oriented: Focus on achieving tangible outcomes and driving impact
- Team player: Collaboration and support for colleagues and the broader organization
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on teamwork and collaboration
- Opportunities for autonomy and decision-making
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with diverse teams?
- Do you possess a strong results-oriented mindset and a passion for driving impact?
ASSUMPTION: Candidates who align with Doctolib's core competencies and values are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced and ever-evolving healthcare and technology industries
- Adapting to a hybrid work arrangement and maintaining productivity
- Navigating the competitive job market and application process
ASSUMPTION: While there may be challenges associated with this role, the opportunity to work with a dynamic and innovative team, and make a significant impact on the healthcare industry, makes it an attractive and rewarding position.
📈 Similar Roles Comparison
- Product Marketing Manager - Healthcare Industry
- Product Marketing Specialist - E-health Startup
- Go-to-Market Manager - Technology Company
ASSUMPTION: While these roles share some similarities, each has its unique aspects, and the specific requirements and responsibilities may vary.
📝 Sample Projects
- Conducting market research and analysis to inform product positioning and pricing
- Developing and executing growth strategies to drive user acquisition and retention
- Collaborating with cross-functional teams to launch new product features and events
ASSUMPTION: The specific projects and tasks may vary depending on the team's priorities and the company's overall goals.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader product marketing strategy for Doctolib?
- What are the most significant challenges facing the Physiotherapist market, and how can this role address them?
- How does Doctolib support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Doctolib's careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past achievements in product marketing or related fields
- Research Doctolib's mission, values, and culture to demonstrate your fit with the company
- Follow up with the hiring manager or HR team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
