Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Altura

🔹 Location: Amsterdam, Noord-Holland, Netherlands (Remote)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing, B2B SaaS

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week in Amsterdam office)

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market success for new product launches, feature releases, and market expansions
• Owning product positioning, messaging, and narrative to resonate with target audiences
• Collaborating cross-functionally with Product, Sales, Customer Success, and Field Marketing teams
• Creating high-impact content such as website pages, research reports, and sales enablement assets
• Growing the bow-tie funnel by crafting clear value propositions for sales and customer success teams

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and impactful communication.

📋 Key Responsibilities

✅ Lead and own go-to-market (GTM) campaigns for new features, product launches, and market expansions

✅ Define and refine product positioning and messaging in collaboration with cross-functional teams

✅ Create high-impact content grounded in deep product and market insight

✅ Drive bow-tie funnel growth by crafting clear value propositions for sales and customer success teams

✅ Collaborate with product and commercial teams to align strategy and ensure messaging resonates with key personas and industries

ASSUMPTION: This role involves a high degree of ownership, project management, and stakeholder communication, with a focus on driving measurable impact.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent in Marketing, Business, Sales, Product Management, or a related field

Experience: 4+ years in product marketing, GTM strategy, or similar roles in B2B SaaS

Required Skills:

• Strong writing and storytelling skills, with the ability to translate technical features into compelling value
• Strategic mindset with strong business acumen and market awareness
• Familiarity with sales enablement best practices and ability to support commercial teams effectively
• Comfort navigating ambiguity and switching between strategy and execution
• Demonstrated strength in project management and ownership of go-to-market (GTM) metrics

Preferred Skills:

• Experience working with AI-powered SaaS products
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in AI or AI SaaS would be beneficial for this role, as Altura is an AI-powered bid management platform.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on market research for B2B SaaS product marketing roles in the Netherlands)

Benefits:

• Competitive salary
• Stock Appreciation Rights (SAR)
• 26 vacation days
• Budget for courses and learning
• MacBook

Working Hours: 40 hours per week, with flexibility to work remotely 3 days a week

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Netherlands. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AI SaaS, Bid Management Software

Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with ample opportunities for growth and impact

Founded: 2019 - Altura is a relatively young company with a strong focus on innovation and growth

Company Description:

• Altura is an AI-built SaaS startup that simplifies bid management for organizations
• Their platform turns bid management into a smooth, strategic process by connecting workflows, automating tasks, and making knowledge accessible
• Altura is developing an AI-powered Agentic Virtual Bidmanagement Assistant to automate the entire bid lifecycle

Company Specialties:

• AI-powered bid management software
• Tender and RFP management
• AI SaaS

Company Website: https://www.altura.io/

ASSUMPTION: Altura's focus on AI and innovation makes it an attractive option for candidates interested in cutting-edge technology and rapid growth.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and impact, making it an excellent fit for experienced product marketing professionals looking to make a mark

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including Product, Sales, Customer Success, and Field Marketing

Work Arrangement: Hybrid - 2 days/week in the Amsterdam office, with the remaining days remote

Growth Opportunities:

• As Altura continues to grow, there will be opportunities for the Product Marketing Lead to expand their team and take on more strategic responsibilities
• The company's focus on innovation and rapid growth presents numerous opportunities for professional development and career advancement

ASSUMPTION: Given Altura's rapid growth and focus on innovation, this role offers excellent opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Amsterdam

Office Location(s): Sarphatikade 8, Amsterdam, North Holland 1017 WV, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry
• The Netherlands offers a high quality of life, with excellent work-life balance and social benefits
• The Amsterdam office is centrally located, with easy access to public transportation and amenities

Work Schedule: Flexible, with a focus on results and impact rather than hours worked

ASSUMPTION: The hybrid work arrangement and flexible work schedule make this role an attractive option for candidates seeking a balance between office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the CEO
• In-depth interview with the CEO and other team members
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Writing and communication skills
• Cross-functional collaboration and stakeholder management
• Alignment with Altura's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Altura's product and market position in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills

ATS Keywords: Product Marketing, GTM Strategy, B2B SaaS, Writing, Storytelling, Project Management, Market Research, Sales Enablement, Collaboration, Strategic Thinking, Business Acumen, Technical Translation, Innovation, Problem Solving, Creativity, Ownership

ASSUMPTION: Altura's interview process is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• AI-powered bid management software (Altura's platform)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation and project management tools is beneficial for this role. Experience with AI-powered bid management software would be a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Results-driven and focused on impact
• Collaborative and cross-functional
• Adaptable and comfortable with ambiguity
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in environments where you can take ownership and drive impact?
• Are you comfortable working collaboratively across functions and teams?
• Do you enjoy navigating ambiguity and switching between strategy and execution?
• Are you passionate about innovation and driving growth in a rapidly evolving market?

ASSUMPTION: Altura's company culture values innovation, collaboration, and continuous learning. Candidates who thrive in dynamic, fast-paced environments and are passionate about driving growth will be a strong fit for this role.

⚠️ Potential Challenges

• Altura is a rapidly growing startup, which can present challenges in terms of organizational structure and resource allocation
• The role requires a high degree of ownership and project management, which can be demanding at times
• As a small company, there may be limited resources and support for certain aspects of the role
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members

ASSUMPTION: While Altura offers numerous opportunities for growth and impact, candidates should be prepared to navigate the challenges that come with working in a rapidly growing startup environment.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position places a greater emphasis on strategic thinking, cross-functional collaboration, and driving measurable impact
• In the AI SaaS industry, this role offers a unique opportunity to work with cutting-edge technology and drive growth in a rapidly evolving market
• Career-wise, this role presents excellent opportunities for growth and development, with the potential to take on more strategic responsibilities as Altura continues to expand

ASSUMPTION: Candidates with experience in AI SaaS or similar industries may find this role particularly appealing, given the opportunity to work with innovative technology and drive growth in a rapidly evolving market.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-powered feature within Altura's bid management platform
• Conducting market research and customer interviews to inform product positioning and messaging for a new market expansion
• Creating a comprehensive sales enablement asset, such as a battle card or solution brief, to support Altura's sales team in closing deals

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and impact-driven nature of the Product Marketing Lead role at Altura.

❓ Key Questions to Ask During Interview

• Can you describe the ideal candidate for this role and how my background and experience align with that profile?
• How does this role fit into Altura's overall growth strategy, and what are the key priorities for the first 90 days?
• Can you provide more details about the team structure and dynamics, and how this role will collaborate with other functions?
• What are the biggest challenges facing Altura in the next 12-24 months, and how can this role help address them?
• How does Altura support the professional development and growth of its employees, particularly in this role?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, as well as Altura's company culture, growth strategy, and professional development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, cross-functional collaboration, and driving measurable impact
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
• If invited to an in-depth interview, be prepared to present a case study or project that demonstrates your ability to drive go-to-market success for a new product or feature
• Follow up with the hiring manager one week after submitting your application, and again one week after each subsequent interview round, to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.