📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: Right Side Up
🔹 Location: Austin, TX
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing go-to-market strategies for a leading financial services product
- Leading cross-functional teams to acquire and engage customers across lifecycle and growth channels
- Driving measurable business outcomes through data-driven decision making and hands-on execution
- Collaborating with stakeholders to align on strategy and optimize performance
ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a focus on driving growth and improving customer engagement.
📋 Key Responsibilities
✅ Define and execute go-to-market plans for a category-leading product
✅ Own strategy and performance across lifecycle and growth channels, including email, push, in-app, and light paid media
✅ Develop acquisition, upsell, cross-sell, and activation strategies
✅ Serve as a fractional leader, aligning cross-functional stakeholders and driving recurring planning and performance meetings
✅ Build and refine segmentation strategies, lifecycle journeys, and conversion optimization initiatives
✅ Track and report on KPIs such as CAC, LTV, and channel-level performance, continuously optimizing based on data and user insights
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product growth and customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in growth marketing, lifecycle marketing, or product marketing, with a focus on regulated industries such as fintech or lending
Required Skills:
- Proven success owning full-funnel product growth
- Deep knowledge of lifecycle marketing frameworks and segmentation strategies
- Strong analytical and forecasting skills
- Ability to work independently and collaboratively in a fast-paced, cross-functional environment
- A scrappy, self-starting mindset with confidence to move work forward and drive impact
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with SQL or other data querying languages
- Background in product-led growth (PLG)
ASSUMPTION: Candidates with experience in regulated industries and a strong track record in full-funnel product growth are particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior-level marketing role in Austin, TX)
Benefits:
- Competitive contract rates
- Opportunity to work with a diverse range of clients and industries
- Flexible work arrangements, including remote work
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for senior-level marketing roles in Austin, TX. Benefits may vary depending on the specific contract agreement.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Right Side Up empowers best-in-class marketing organizations to grow
- They deploy top marketers as individual consultants, part of custom agency teams, and as FTEs through their recruiting services
- Their mission is to help ambitious teams hit their growth goals
Company Specialties:
- Marketing Strategy
- Tracking and Attribution
- Conversion Optimization
- Branding and Positioning
- Product Marketing
- Creative Design and Copy
- Budgeting and Planning
- Sourcing and Interviewing
- Channel Management (SEM, Facebook, etc.)
Company Website: rightsideup.com
ASSUMPTION: Right Side Up is a marketing talent collective that focuses on driving growth for its clients. They work with a diverse range of industries and clients.
📊 Role Analysis
Career Level: Senior-level marketing role with a focus on product growth and go-to-market strategy
Reporting Structure: This role reports directly to the client and collaborates with cross-functional stakeholders, including product, analytics, and media teams
Work Arrangement: Remote OK, with flexible hours and the ability to work from home
Growth Opportunities:
- Potential to work with a diverse range of clients and industries
- Opportunity to gain experience in regulated industries such as fintech
- Chance to develop skills in product-led growth (PLG) and lifecycle marketing
ASSUMPTION: This role offers growth opportunities in terms of industry exposure, skill development, and the chance to work with a diverse range of clients.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from home or in a co-working space
Office Location(s): Austin, TX (with remote work options)
Geographic Context:
- Austin, TX is known for its vibrant tech industry and startup ecosystem
- The city offers a high quality of life, with a diverse culture, numerous parks, and a thriving music scene
- Texas is a business-friendly state with no state income tax
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while still providing the opportunity to collaborate with a diverse range of clients and industries.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Deep dive into the candidate's experience and approach to product marketing and growth
- Final interview with the client to discuss the role's specific requirements and expectations
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytical skills
- Hands-on execution and ability to work independently
Application Tips:
- Highlight your experience in regulated industries and full-funnel product growth
- Tailor your resume and cover letter to emphasize your relevant skills and accomplishments
- Prepare examples of your go-to-market strategies, segmentation approaches, and data-driven optimizations
ATS Keywords: Product Marketing, Growth Strategy, Lifecycle Marketing, Product-Led Growth, Cross-Functional Leadership, Segmentation Strategies, Conversion Optimization, Analytical Skills, Forecasting Skills, Customer Acquisition, Retention, Data-Driven Decision Making, Hands-On Execution, Proactive Approach, Fast-Paced Environment, Self-Starter
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and hands-on execution skills, with a particular emphasis on their experience in regulated industries and full-funnel product growth.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data querying languages (e.g., SQL)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used will depend on the client's tech stack and the project's requirements.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Right Side Up empowers best-in-class marketing organizations to grow
- Expertise: They deploy top marketers as individual consultants, part of custom agency teams, and as FTEs through their recruiting services
- Growth: Their mission is to help ambitious teams hit their growth goals
Work Style:
- Collaborative: Right Side Up works with cross-functional teams to drive growth and improve performance
- Adaptable: They work with a diverse range of clients and industries, requiring a flexible and adaptable approach
- Data-driven: Right Side Up uses data and insights to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with a diverse range of clients and industries?
- Do you have a strong track record of driving growth and improving performance through data-driven decision making?
ASSUMPTION: Candidates who are comfortable working in a collaborative, cross-functional environment and have a strong track record of driving growth and improving performance through data-driven decision making are particularly well-suited for this role.
⚠️ Potential Challenges
- Working with multiple clients and industries may require frequent context-switching and adaptability
- The contract nature of the role may offer less job security and benefits compared to full-time employment
- Driving growth and improving performance may require working outside of standard business hours to optimize campaigns and initiatives
- The fast-paced, cross-functional nature of the role may present challenges in terms of prioritization and time management
ASSUMPTION: These challenges are inherent to the role and should be carefully considered by candidates before applying.
📈 Similar Roles Comparison
- Product Marketing Manager: This role focuses more on go-to-market strategy and less on hands-on execution compared to a Product Marketing Manager role
- Growth Marketing Manager: This role requires a broader range of skills and experience, including channel management and media buying, compared to a Growth Marketing Manager role
- Product Manager: This role is more focused on product development and less on go-to-market strategy and customer engagement compared to a Product Manager role
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, making it distinct from other product marketing, growth, and product management roles.
📝 Sample Projects
- Developing a go-to-market strategy for a new financial services product, including segmentation, messaging, and channel selection
- Optimizing customer lifecycle journeys to improve engagement and retention, using data-driven insights and A/B testing
- Collaborating with cross-functional teams to launch a new product feature, including stakeholder management, communication planning, and performance tracking
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, with a focus on driving growth and improving customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role?
- How does this role collaborate with other teams and stakeholders?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Right Side Up support the professional development and growth of its consultants?
- What are the most challenging aspects of this role, and how have previous consultants approached them?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, collaboration, priorities, and challenges of the role, as well as Right Side Up's approach to supporting its consultants' professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in regulated industries and full-funnel product growth
- Prepare examples of your go-to-market strategies, segmentation approaches, and data-driven optimizations
- Follow up with Right Side Up one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
