📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: Humana
🔹 Location: Work at Home - Wisconsin
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (CST or EST standard business hours)
🚀 Job Overview
Key aspects of this role include:
- Developing consumer-centric marketing strategies
- Managing multi-channel targeted marketing campaigns
- Collaborating with cross-functional teams for seamless member experiences
- Measuring campaign success and reporting learnings
- Driving strategy and execution in a collaborative, cross-functional team environment
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop consumer-centric marketing strategies that drive a best-in-class member experience
✅ Collaborate cross-functionally with internal enterprise partners and external contracted provider vendors to ensure coordinated marketing strategies and seamless member experience
✅ Manage data-driven member engagement campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging, campaign execution, and results monitoring
✅ Manage test & learn initiatives to deliver on an integrated member-centric engagement strategy
✅ Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research, and competitive intelligence
✅ Utilize problem-solving and organization skills, demonstrate attention to detail, and manage multiple high-profile programs
✅ Monitor and report on marketing performance to key business partners
✅ Leverage data and analytics to refine and optimize strategies
ASSUMPTION: This role requires a strong understanding of marketing principles, consumer behavior, and data analysis. The ideal candidate will have experience in developing and executing marketing strategies and campaigns, as well as managing cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 8+ years of experience in go-to-market planning/execution, including multi-channel integrated marketing strategies and implementation focused on consumer behavior and response conversion
Required Skills:
- Strong experience in developing winning marketing growth strategies, innovation, test & learn scenarios, digital marketing, and process implementation
- Excellent business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and KPIs
- Deep experience managing relationships with business partners and provider vendors to deliver integrated solutions that meet or exceed business goals
- Executive presence; excellent presentation/communications skills, written and verbal, able to communicate at all levels of the organization
Preferred Skills:
- MBA from a top business school, with an emphasis on Marketing
- Prior marketing or industry experience focused on Medicaid/Medicare Members and/or Providers, or HIDE/FIDE members
- Experience with Salesforce Marketing Cloud and designing marketing journeys to drive engagement
- Experience with Agile marketing and championing organizational change
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on consumer behavior and data-driven strategies. Experience in the healthcare industry, particularly with Medicaid or Medicare members, is a plus.
💰 Compensation & Benefits
Salary Range: $126,300 - $173,700 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time, and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Lead role with the given experience level. Benefits are comprehensive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Humana operates in the insurance industry, specifically focusing on healthcare services. The company offers a range of plans and services to meet the needs of its members.
Company Size: Humana is a large company with over 10,000 employees. This size allows for diverse career opportunities and a well-established infrastructure.
Founded: Humana was founded in 1961 and has since grown to become one of the largest healthcare companies in the United States.
Company Description:
- Humana is committed to putting health first for its teammates, customers, and company
- The company offers a variety of benefits to promote the best health and well-being of its employees and their families
- Humana is an equal opportunity employer and takes affirmative action to employ and advance all persons regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status
Company Specialties:
- Health insurance
- Healthcare services
- Member engagement
- Marketing and communications
Company Website: careers.humana.com
ASSUMPTION: Humana's large size and established infrastructure provide ample opportunities for career growth and development. The company's focus on health and well-being extends to its employees, offering a comprehensive benefits package and a commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with potential for growth into management or leadership positions
Reporting Structure: The Product Marketing Lead will report directly to the Marketing Director and work closely with cross-functional teams, including business partners and provider vendors
Work Arrangement: This is a remote role that requires operating on CST or EST standard business hours
Growth Opportunities:
- Potential for career progression into management or leadership roles within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive business results
- Access to training and development resources to support career growth and skill development
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Anywhere in the US, with a requirement to operate on CST or EST standard business hours
Geographic Context:
- The US is a large and diverse country with varying regional cultures, climates, and cost of living
- Working remotely allows for flexibility in location and a better work-life balance
- Humana offers bi-weekly internet expense reimbursement for employees living and working from home in specific states
Work Schedule: Standard business hours (CST or EST)
ASSUMPTION: Working remotely offers a high degree of flexibility and can lead to improved work-life balance. However, it requires self-discipline, strong communication skills, and the ability to work independently.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a recruiter
- Behavioral and situational interviews with hiring managers and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Cross-functional team collaboration and stakeholder management
- Data analysis and interpretation skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and campaign management experience in detail
- Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
- Showcase your data-driven approach to marketing and your understanding of consumer behavior
ATS Keywords: Product Marketing, Multi-Channel Marketing, Campaign Management, Consumer Behavior, Relationship Management, Presentation Skills, Business Acumen, Agile Marketing, Problem Solving, Attention to Detail, Collaboration, Strategic Planning, Performance Monitoring, Digital Marketing, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, campaign management experience, and ability to work collaboratively in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Marketing automation tools (e.g., Pardot, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, data analysis and visualization tools, and project management tools. Familiarity with Salesforce Marketing Cloud is a plus.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering our people
- Fostering a culture of belonging
- Inspiring innovation
- Delivering with excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you align with Humana's commitment to putting health first and empowering our people?
- Are you comfortable working in a collaborative, cross-functional environment and managing multiple projects simultaneously?
- Do you have a data-driven approach to marketing and a strong understanding of consumer behavior?
- Are you able to work independently and manage your time effectively in a remote work environment?
ASSUMPTION: Humana values candidates who align with their commitment to putting health first, empowering their people, and fostering a culture of belonging. The ideal candidate will be collaborative, data-driven, and results-oriented, with a strong understanding of consumer behavior and a customer-focused mindset.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require working on multiple projects simultaneously and managing competing priorities
- The remote work environment may present challenges in maintaining work-life balance and staying connected with colleagues
- The role may require occasional travel to Humana's offices for training or meetings
- The healthcare industry can be complex and highly regulated, requiring a strong understanding of industry-specific nuances and compliance requirements
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously. They will also be able to maintain a healthy work-life balance in a remote work environment and adapt to the unique challenges of the healthcare industry.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Marketing Manager: Product Marketing focuses on driving business results through targeted marketing campaigns, while Brand Marketing focuses on building and maintaining brand awareness and equity
- Marketing Manager vs. Marketing Director: Marketing Manager typically focuses on tactical execution and campaign management, while Marketing Director focuses on strategic planning and team leadership
- Product Marketing Lead vs. Senior Product Marketing Manager: Product Marketing Lead is a senior individual contributor role, while Senior Product Marketing Manager may have team leadership responsibilities
ASSUMPTION: This role is similar to other senior-level product marketing roles, with a focus on driving business results through targeted marketing campaigns. However, it may differ in terms of team leadership responsibilities and the specific industry context.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive member engagement and enrollment in a new healthcare plan
- Conducting market research and competitive analysis to inform marketing strategy and positioning
- Managing a test & learn initiative to optimize marketing performance and improve member experience
- Collaborating with cross-functional teams to develop and launch a new product or service offering
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Product Marketing Lead may be involved in, from strategic planning and execution to cross-functional collaboration and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Marketing department?
- How does this role fit into the overall marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Humana support the professional development and growth of its employees?
- What are the key challenges facing the Marketing department, and how can this role help address them?
ASSUMPTION: These key questions will help the candidate better understand the role, the team, and the organization, as well as the expectations and priorities for the first 90 days in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing strategy and campaign management experience
- Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
- Follow up with the recruiter within one week of submitting your application to check the status and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
