Product Marketing Lead, Facebook Monetization

📌 Core Information

🔹 Job Title: Product Marketing Lead, Facebook Monetization

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team to manage global launches and large-scale initiatives for Meta’s lead generation ads products
• Conducting market assessments and representing market requirements internally with Product Management and Engineering
• Collaborating with cross-functional teams to influence product strategy and solve complex problems
• Developing and executing go-to-market strategies for a portfolio of ad products and solutions

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the digital advertising industry.

📋 Key Responsibilities

✅ Manage a team of people managers and individual contributors delivering on global launches and large scale initiatives for Meta’s lead generation ads products, as well as company-level initiatives

✅ Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering

✅ Understand advertiser needs/requirements and product risk areas in order to influence product strategy and solve complex problems alongside cross functional stakeholders

✅ Partner with and influence cross functional teams across Meta to identify new innovative solutions for advertisers that impact long-term strategic objectives

✅ Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market specific needs

✅ Establish strategic plans and objectives in partnership with leadership teams

✅ Lead go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

✅ Develop and share tools, resources and processes to promote collaboration, respect, and a shared responsibility among individuals and teams

✅ Drive and manage a team to execute successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication and leadership skills.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 12+ years of experience in technology or internet technology, strategic marketing, product management, or management consulting

Required Skills:

• Proven experience in digital advertising/monetization product management or marketing
• Understanding of the digital advertising/marketing industry
• Experience closely partnering with product and sales leaders on developing portfolio-level product strategies
• Experience managing teams and coaching team members
• Strong analytical, data-driven decision-making skills
• Excellent communication skills with technical, business, and external stakeholders

Preferred Skills:

• MBA or other relevant advanced degree
• Experience running end-to-end go-to-market for products with global reach

ASSUMPTION: Candidates with experience in lead generation advertising, product, or product marketing are strongly preferred.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on industry standards for a Product Marketing Lead role with 10+ years of experience in the tech industry)

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Generous time off and paid family leave
• On-site fitness centers and wellness programs
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically in social media, messaging, and virtual reality platforms. The company is a leader in its market and has a significant impact on global communication and digital advertising.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004 as Facebook and has since grown to encompass multiple platforms and services.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product offerings provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring significant experience and leadership skills.

Reporting Structure: The Product Marketing Lead will report directly to the Head of Product Marketing for Facebook Monetization and will manage a team of people managers and individual contributors.

Work Arrangement: This role is on-site, with the expectation of working from the Menlo Park, CA office. However, there may be opportunities for hybrid or remote work, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential to grow into a more senior leadership role within the Product Marketing organization or expand into other areas of the business.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to professional development resources and training programs.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Meta's size and diverse product offerings.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park, CA office is a modern, collaborative workspace with on-site amenities such as fitness centers, cafes, and wellness programs.

Office Location(s): Menlo Park, CA

Geographic Context:

• Menlo Park is located in the San Francisco Bay Area, providing access to a diverse range of cultural, recreational, and culinary experiences.
• The area has a Mediterranean climate, with mild winters and warm, dry summers.
• Public transportation is available, but many employees choose to drive or bike to work.

Work Schedule: The work schedule is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines. Some evening and weekend work may be required to support global launches and initiatives.

ASSUMPTION: The work environment at Meta's Menlo Park office is collaborative, innovative, and fast-paced, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team to discuss the role and assess cultural fit.
• In-depth phone or video interview with the hiring manager to discuss the candidate's experience, skills, and career goals.
• On-site interview at Meta's Menlo Park office, including meetings with cross-functional team members and a case study presentation.
• Final interview with the Head of Product Marketing for Facebook Monetization to discuss the candidate's fit for the role and the team.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Industry knowledge and understanding of digital advertising

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills.
• Research Meta's products, mission, and values to demonstrate your enthusiasm for the role and the company.

ATS Keywords: Digital Advertising, Monetization, Product Marketing, Lead Generation, Go-To-Market Strategy, Cross-Functional Collaboration, Market Assessment, Quantitative Analysis, Qualitative Feedback, Product Launch, Team Management, Strategic Planning

ASSUMPTION: The interview process at Meta is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, JIRA, Trello)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Presentation tools (e.g., Keynote, Prezi)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.

👔 Cultural Fit Considerations

Company Values:

• Be Bold
• Focus on Impact
• Be Humble
• Be Available and Responsive
• Integrity is Expected

Work Style:

• Collaborative and team-oriented
• Fast-paced and innovative
• Focused on results and impact
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and influencing stakeholders?
• Do you have a proven track record of driving results and impact?
• Are you comfortable using data to inform decision-making and strategy?

ASSUMPTION: Meta values candidates who are bold, focused on impact, humble, available, and responsive, with a strong sense of integrity.

⚠️ Potential Challenges

• Managing a team of people managers and individual contributors, requiring strong leadership and coaching skills
• Balancing the need for global consistency with the need to meet market-specific needs
• Working on high-stakes, time-sensitive projects with tight deadlines
• Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results and impact.

📈 Similar Roles Comparison

• Compared to other Product Marketing roles, this position has a stronger focus on digital advertising and monetization, as well as a greater emphasis on team management and leadership.
• Industry-specific context: The digital advertising industry is dynamic and rapidly evolving, requiring candidates to stay up-to-date with the latest trends and best practices.
• Career path comparison: This role can serve as a stepping stone to more senior leadership positions within the Product Marketing organization or other areas of the business.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new lead generation advertising product
• Conducting a market assessment to inform product development and launch strategy for an existing product
• Managing a team to execute a global product launch, including cross-functional collaboration and stakeholder communication

ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Lead may be responsible for, but the specific projects may vary depending on the team's priorities and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Meta foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate the candidate's interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your leadership, problem-solving, and communication skills.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills.
• Research Meta's products, mission, and values to demonstrate your enthusiasm for the role and the company.
• Follow up with the hiring manager or HR contact within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.