📌 Core Information
🔹 Job Title: Product Marketing Lead, New Products
🔹 Company: Upstart
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth and go-to-market strategy for a mobile-only lending product
- Defining and evolving product positioning and messaging
- Partnering with cross-functional teams to optimize the borrower experience
- Measuring and optimizing performance using data-driven insights
- Staying ahead of market trends and competitive landscape
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, ambiguous environment.
📋 Key Responsibilities
✅ Own the growth goal and go-to-market strategy for a mobile-only lending product
✅ Define and evolve product positioning and messaging
✅ Drive mobile acquisition and retention through integrated campaigns
✅ Partner on borrower and market insights to inform marketing strategies
✅ Support in-app journey optimization to improve conversion and engagement
✅ Measure and optimize performance using data-driven insights
✅ Stay ahead of market trends and competitive landscape
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in growth or product marketing for consumer-facing technology products, ideally mobile-first
Required Skills:
- Proven success driving acquisition and engagement for app-based products
- Experience owning go-to-market strategy and growth for a new or early-stage product
- Strong understanding of key financial drivers, including LTV, CAC, payback periods, and unit economics
- Experience managing or influencing a product P&L and making prioritization decisions based on business impact
- Proven ability to use data and insights to shape positioning, improve conversion, and influence roadmap
- Effective cross-functional collaborator with Product, Growth, Analytics, and Creative teams
Preferred Skills:
- Experience working on or marketing subscription-based products
- Familiarity with mobile growth tools and tactics (e.g., MMPs, ASO, push, in-app messaging, mobile funnel optimization)
- Background in fintech or highly regulated industries
- Ability to operate independently in fast-paced, ambiguous environments and drive outcomes
- Skilled in crafting messaging that drives acquisition, onboarding, and engagement
- Strong written and verbal communication skills with an ability to simplify complex concepts
ASSUMPTION: Given the role's focus on mobile-first products and growth marketing, candidates with relevant experience in mobile app marketing and fintech are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $155,500 - $215,100 USD (anticipated base salary range, subject to location and experience)
Benefits:
- Medical, Dental, Vision, and 401k
- Target Bonuses and Equity Compensation
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Upstart operates in the Financial Services industry, focusing on AI-driven lending marketplaces and consumer credit products.
Company Size: Upstart has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Upstart was founded in 2012 and is headquartered in San Mateo, California, with additional offices in Columbus, Ohio, and Austin, Texas.
Company Description:
- Upstart is a leading AI lending marketplace, connecting consumers to banks and credit unions for various credit products.
- The company uses AI models and cloud applications to deliver superior credit products, approving more borrowers at lower rates across diverse demographics.
- Upstart is committed to expanding access to affordable credit and embracing diversity and inclusion in its hiring practices.
Company Specialties:
- AI-driven lending marketplace
- Personal loans
- Automotive retail and refinance loans
- Home equity lines of credit
- Small-dollar “relief” loans
- Machine learning and data science
Company Website: http://www.upstart.com/about
ASSUMPTION: Upstart's mission and commitment to diversity make it an attractive option for candidates seeking to make a positive impact on people's financial lives.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to lead growth and product marketing efforts for new products.
Reporting Structure: The Product Marketing Lead reports directly to the Growth Team, collaborating with cross-functional teams to drive product success.
Work Arrangement: This role is remote-friendly, with regular onsites for high-quality in-person collaboration.
Growth Opportunities:
- Expanding the product portfolio and reaching new customers
- Developing expertise in AI-driven lending and fintech
- Gaining experience in cross-functional leadership and team management
- Contributing to Upstart's mission of expanding access to affordable credit
ASSUMPTION: This role offers significant growth potential for candidates eager to make an impact in a dynamic, fast-growing industry.
🌍 Location & Work Environment
Office Type: Upstart is a digital-first company, with most employees working remotely from various locations across the United States.
Office Location(s): Upstart has offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.
Geographic Context:
- Upstart's remote-friendly work environment allows employees to live and work anywhere in the United States.
- The company's digital-first approach fosters a flexible and collaborative work culture.
- Upstart's offices are located in major metropolitan areas, providing access to urban amenities and professional networks.
Work Schedule: Full-time (40 hours/week), with flexibility for remote work and regular onsites for high-quality in-person collaboration.
ASSUMPTION: Upstart's digital-first approach and remote-friendly work environment make it an attractive option for candidates seeking flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interview with the hiring manager or a member of the Growth Team
- Case study or project presentation to assess strategic thinking and problem-solving skills
- Final interview with senior leadership to discuss cultural fit and long-term career growth
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Upstart's mission and values
Application Tips:
- Highlight relevant experience in mobile app marketing, fintech, or growth marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
- Research Upstart's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Mobile app marketing, fintech, growth marketing, product marketing, AI-driven lending, cross-functional collaboration, data-driven decision-making
ASSUMPTION: Upstart's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on data-driven decision-making and cross-functional collaboration.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, JIRA, Slack)
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)
- Mobile app analytics and marketing tools (e.g., App Annie, AppFollow, Adjust)
ASSUMPTION: Familiarity with relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Upstart is committed to expanding access to affordable credit and improving people's financial lives.
- Data-driven: Upstart uses AI and data-driven insights to inform decision-making and improve outcomes.
- Collaborative: Upstart fosters a culture of cross-functional collaboration and teamwork.
- Inclusive: Upstart embraces diversity and inclusion in its hiring practices and product offerings.
Work Style:
- Fast-paced and dynamic: Upstart operates in a rapidly evolving industry and encourages employees to adapt and innovate.
- Data-driven and analytical: Upstart relies on data-driven insights to inform decision-making and measure performance.
- Collaborative and cross-functional: Upstart values teamwork and encourages employees to work closely with other departments to achieve common goals.
Self-Assessment Questions:
- How do you stay up-to-date with market trends and emerging consumer behaviors in the fintech industry?
- Can you provide an example of a time when you used data-driven insights to inform a marketing strategy or improve a product experience?
- How do you approach cross-functional collaboration and communication, particularly when working with teams from different departments or locations?
ASSUMPTION: Upstart's mission-driven, data-driven, and collaborative culture makes it an attractive option for candidates seeking a dynamic and impactful work environment.
⚠️ Potential Challenges
- Balancing growth and sustainability: Upstart seeks to drive rapid growth while maintaining long-term sustainability and profitability.
- Navigating regulatory and compliance requirements: Upstart operates in a highly regulated industry and must comply with various laws and regulations.
- Managing remote work and collaboration: Upstart's digital-first approach requires strong communication and collaboration skills to work effectively with remote teams.
- Keeping up with industry trends and technological advancements: Upstart's fast-paced industry demands continuous learning and adaptation.
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, fast-growing environment.
📈 Similar Roles Comparison
- Product Marketing Manager, Fintech: This role focuses on driving growth and go-to-market strategy for a new product, similar to the Product Marketing Lead position at Upstart.
- Growth Marketing Manager, Mobile Apps: This role emphasizes mobile app marketing and growth strategies, with a focus on acquisition, engagement, and retention, similar to the Upstart role.
- Senior Product Marketing Manager, Consumer Finance: This role involves product marketing for consumer finance products, with a focus on positioning, messaging, and customer experience, similar to the Upstart position.
ASSUMPTION: Candidates should research and compare similar roles to better understand the unique aspects of the Product Marketing Lead position at Upstart and tailor their application accordingly.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new mobile-only lending product, including market research, positioning, messaging, and launch planning
- Conducting user research and usability testing to optimize the onboarding and application flows for a mobile lending app
- Analyzing and optimizing mobile app marketing campaigns to improve acquisition, engagement, and retention metrics
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a fast-paced, dynamic environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Team, and how this role fits into the broader organization?
- How does Upstart approach cross-functional collaboration and communication, particularly when working with remote teams?
- Can you provide an example of a time when Upstart pivoted or adapted its strategy based on market trends or customer feedback?
- What opportunities exist for growth and professional development within the Growth Team and Upstart as a whole?
- How does Upstart support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and Upstart's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience in mobile app marketing, fintech, or growth marketing
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
- Research Upstart's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the recruiter or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
