📌 Core Information
🔹 Job Title: Product Marketing Lead - Specialist Doctors (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time, Permanent
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible workplace policy)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing growth strategies for the Specialist doctors market
- Collaborating with cross-functional teams to launch new products and features
- Conducting market research and customer insights to inform product development
- Developing and maintaining product positioning, messaging, and pricing
- Monitoring product usage and satisfaction to drive adoption and engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. The ideal candidate will have a proven track record in product marketing or a related field, with a deep understanding of the healthcare industry.
📋 Key Responsibilities
✅ Define and execute go-to-market strategies for new products and features, coordinating with Product, Marketing Growth, Brand & Content, Sales Ops, and other teams
✅ Conduct market research and customer insights to identify market gaps, opportunities, and trends, and translate findings into actionable product improvements
✅ Develop and maintain product positioning, messaging, and pricing that resonates with target personas and differentiates Doctolib's solutions from competitors
✅ Monitor product usage and satisfaction metrics to identify opportunities for increased adoption and engagement, and partner with Product Management to translate insights into product improvements
✅ Lead key projects such as partnerships with clinic partners and the definition of long-term plans for new markets
✅ Collaborate with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase Specialist doctors' satisfaction
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with multiple stakeholders. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to balance strategic thinking with tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing management, go-to-market strategy, or a related field
Required Skills:
- Proven track record in product marketing, go-to-market strategy, or a related field
- Strong storytelling and copywriting skills
- Fluency in French and English
- Ability to engage multiple stakeholders and bring together multiple functions to get things done
- Highly results/action-oriented, well-structured, analytical, and fact-based
- Passionate about Doctolib's products and users
- Recognizes self in Doctolib's core competencies: Grit, Result-oriented, Team player
Preferred Skills:
- Experience in the healthcare industry
- Knowledge of the French healthcare market
- Experience working with AI-based products or services
ASSUMPTION: Given the nature of this role, candidates with experience in product marketing, go-to-market strategy, or a related field are strongly preferred. However, Doctolib welcomes applications from candidates with transferable skills and relevant experience.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Health Insurance
- Quarterly Bonus
- Up to 14 days of RTT
- Flexible Workplace Policy (Hybrid and Office-based mode)
- Flexibility Days (10 days per year to work in EU countries and the UK)
- Wellbeing Program (free mental health and coaching offer with moka.care)
- Lunch Voucher (Swile card)
- Work Council Subsidy (refund part of sport club membership or creative class)
- Bicycle Subsidy
- Reimbursement of Public Transportation
- Relocation Support (for international mobilities)
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in the Paris area. Final compensation will be determined based on the candidate's experience, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare technology and telehealth
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2013
Company Description:
- Doctolib is a French healthcare technology company that provides online appointment booking services and teleconsultation solutions for healthcare professionals and patients
- The company aims to improve access to healthcare for everyone by leveraging technology to streamline administrative tasks and enhance the patient experience
- Doctolib has expanded its services to Germany and Italy, with plans to continue growing its presence in Europe
Company Specialties:
- Santé (Health)
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online Appointments
- Healthcare
- Technology
- Data Protection and Security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a rapidly growing company with a strong focus on innovation and improving access to healthcare. The company values diversity and inclusion, and welcomes applicants from all backgrounds.
📊 Role Analysis
Career Level: Mid-level to Senior-level, depending on experience
Reporting Structure: This role reports directly to the Product Marketing Manager and works closely with the Product Marketing Director and VP of Growth & Strategy
Work Arrangement: Hybrid (Flexible workplace policy, with both hybrid and office-based modes available)
Growth Opportunities:
- Potential to take on more responsibility and leadership within the Product Marketing team as the company grows
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- possibility to relocate to other European offices as the company expands its presence
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and leadership as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible workplace policy, with both hybrid and office-based modes available)
Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR
Geographic Context:
- Paris is the capital and most populous city of France, with a population of over 2 million people
- The Île-de-France region is the most populous region in France, with a population of over 12 million people
- Levallois-Perret is a suburb of Paris, located on the right bank of the Seine River, with a population of over 60,000 people
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between working from home and in the office, providing flexibility for employees to manage their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- 45’ interview with Talent Acquisition
- 60’ interview with the Product Marketing Manager (Alice Poupin)
- 60’ case study with the manager and Product Marketing Director (Charlotte Saglier)
- Validation with VP Growth & Strategy (Julie Touyarot)
Key Assessment Areas:
- Cultural fit and alignment with Doctolib's core competencies (Grit, Result-oriented, Team player)
- Strategic thinking and problem-solving skills
- Ability to work effectively with multiple stakeholders
- Strong storytelling and copywriting skills
- Fluency in French and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing, go-to-market strategy, and customer insights
- Demonstrate your understanding of the French healthcare market and Doctolib's products and services
- Showcase your ability to work effectively with cross-functional teams and engage multiple stakeholders
ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Insights, Stakeholder Engagement, Storytelling, Copywriting, Market Research, Product Positioning, Data Analysis, Project Management, Bilingual Communication, Results Orientation, Analytical Skills
ASSUMPTION: The interview process is designed to assess the candidate's cultural fit, strategic thinking, and ability to work effectively with multiple stakeholders. Candidates should be prepared to discuss their approach to product marketing, go-to-market strategy, and customer insights, as well as their understanding of the French healthcare market and Doctolib's products and services.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the product marketing and go-to-market strategy fields. Candidates should be comfortable using these tools and technologies, and be willing to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Putting patients first in all decisions and actions
- Excellence: Striving for the highest standards in all aspects of our work
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency in all interactions
Work Style:
- Results-oriented: Focused on achieving measurable outcomes
- Team player: Collaborative and supportive of colleagues
- Grit: Tenacious and resilient in the face of challenges
- Adaptable: Able to adjust to changing circumstances and priorities
Self-Assessment Questions:
- How do you align with Doctolib's core competencies: Grit, Result-oriented, Team player?
- How do you approach working with multiple stakeholders and engaging them to achieve common goals?
- How do you balance strategic thinking with tactical execution in your approach to product marketing and go-to-market strategy?
ASSUMPTION: Doctolib values diversity and inclusion, and welcomes applicants from all backgrounds. The company seeks candidates who are a strong cultural fit and align with its core competencies: Grit, Result-oriented, Team player.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and the ability to work effectively with multiple stakeholders
- The fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel to other European offices as the company expands its presence
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and collaboration. Candidates should carefully consider their preferences and work style when applying for this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the Specialist doctors market within the healthcare technology industry
- Similar roles may be found in other healthcare technology companies or consulting firms, but may have a broader focus or different market scope
- Career paths for this role may include progression to senior-level or management roles within the Product Marketing team, or transition to other functions within the company, such as Strategy or Business Development
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the healthcare technology industry. Candidates should consider their long-term career goals and how this role aligns with their aspirations when applying.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-based consultation assistant for Specialist doctors
- Conducting market research and customer insights to inform the development of new products and features for the Specialist doctors market
- Collaborating with cross-functional teams to launch new products and features, and monitor their usage and satisfaction
- Leading key projects such as partnerships with clinic partners or the definition of long-term plans for new markets
ASSUMPTION: The sample projects listed are illustrative of the types of projects a candidate may work on in this role. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for Doctolib?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does Doctolib measure the success of its product marketing efforts, and how is this role expected to contribute to those metrics?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.doctolib.com
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Doctolib's products, services, and market position
- Be ready to discuss your approach to product marketing, go-to-market strategy, and customer insights
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
