📌 Core Information
🔹 Job Title: Product Marketing Lead - Specialist Doctors (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full-time
🔹 Category: Product Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Levallois office)
🚀 Job Overview
Key aspects of this role include:
- Defining and driving growth strategies for Doctolib's Specialist doctor market
- Collaborating cross-functionally with various teams (Product, Design, Marketing, Sales, Ops, Data)
- Being the voice of Specialist doctors and patients, representing their needs and behaviors
- Leading key projects such as product launches, partnerships, and market expansion
- Monitoring and analyzing market dynamics, competitor movements, and product usage to inform strategic decisions
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and analytical skills. It's ideal for someone who thrives in a dynamic, cross-functional environment and is passionate about improving healthcare access.
📋 Key Responsibilities
✅ Define and drive growth strategies for the Specialist doctor market, maximizing growth, retention, satisfaction, and usage
✅ Conduct market and customer insights research to understand Specialist doctors' and patients' needs, pain points, and behaviors
✅ Monitor market dynamics and competitor movements to provide strategic recommendations and suggest partnerships or M&A
✅ Partner with Product Management to identify market gaps and opportunities, and capitalize on them
✅ Develop and own the positioning strategy for Doctolib's solutions on the French market, differentiating them from alternatives
✅ Create and maintain powerful value propositions and messaging frameworks that resonate with target personas
✅ Monitor product usage and satisfaction metrics to identify opportunities for increased adoption and engagement, and reduce churn
✅ Design comprehensive go-to-market strategies with 360° launch plans to reach yearly growth targets on Specialists
✅ Ensure successful execution of launches and campaigns, coordinating with cross-functional teams
✅ Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption, increasing Specialists' satisfaction
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making. It requires strong communication skills and the ability to influence stakeholders at all levels.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing management, go-to-market strategy, or a related role
Required Skills:
- Proven experience in new product launches, product marketing management, or go-to-market strategy
- Strong storytelling and copywriting skills
- Fluency in French and English
- Ability to engage multiple stakeholders and bring together multiple functions to get things done in a fast-moving environment
Preferred Skills:
- Experience in the healthcare or e-health industry
- Strong analytical skills and data-driven mindset
- Familiarity with market research and data analysis tools
ASSUMPTION: Candidates should have a strong background in product marketing or a related field, with a proven track record of driving growth and success in a dynamic, cross-functional environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (fixed + bonus on objectives, according to profile)
Benefits:
- Health Insurance
- Quarterly Bonus
- Up to 14 days of RTT
- Flexible Workplace Policy (hybrid and office-based mode)
- Flexibility Days (10 days per year to work in EU countries and the UK)
- Wellbeing Program (free mental health and coaching offer with moka.care)
- Lunch Voucher with Swile card
- Work Council Subsidy (to refund part of sport club membership or creative class)
- Bicycle Subsidy
- Reimbursement of Public Transportation
- Relocation Support (for international mobilities)
Working Hours: 35-40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market standards for a Product Marketing Lead role in France, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib operates in the e-health and healthcare technology sectors, focusing on improving access to healthcare for everyone.
Company Size: Doctolib has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: 2013, with a mission to power health professionals and enable them to have a better work life, while helping people to be healthier and have faster and easier access to care.
Company Description:
- Doctolib is a fast-growing, mission-driven company dedicated to improving healthcare access and experience for both healthcare professionals and patients.
- The company offers a wide range of services, including online appointment scheduling, telehealth, and digital health solutions.
- Doctolib is committed to fostering a diverse, inclusive, and collaborative work environment.
Company Specialties:
- Healthcare technology
- Telehealth
- Online appointments
- Data protection and security
- Innovation and scale-up
- Frenchtech
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on improving healthcare access and experience makes it an attractive employer for candidates passionate about making a positive impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of strategic thinking, cross-functional collaboration, and stakeholder management.
Reporting Structure: The Product Marketing Lead reports directly to the Product Marketing Manager and works closely with various cross-functional teams, including Product, Design, Marketing, Sales, Ops, and Data.
Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote work and on-site presence at the Levallois office.
Growth Opportunities:
- As a senior role, this position offers opportunities for career progression within the Product Marketing team or other functions within Doctolib.
- With Doctolib's fast growth and expansion, there may be opportunities to take on more responsibility or explore new challenges as the company evolves.
ASSUMPTION: This role provides an excellent opportunity for a senior product marketing professional to drive growth and impact in a dynamic, mission-driven company.
🌍 Location & Work Environment
Office Type: Doctolib's Levallois office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR
Geographic Context:
- The Levallois office is located in the western suburbs of Paris, offering easy access to public transportation and nearby amenities.
- Paris is a vibrant, multicultural city with a rich history and a thriving tech industry.
- France is a leading player in the global healthcare and technology sectors, providing ample opportunities for professional growth and development.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of remote work and on-site presence at the Levallois office.
ASSUMPTION: The Levallois office provides a modern, collaborative work environment that supports productivity and innovation, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- 45’ interview with Talent Acquisition
- 60’ interview with the Product Marketing Manager (Alice Poupin)
- 60’ case study with the manager & Product Marketing Director (Charlotte Saglier)
- Validation with VP Growth & Strategy (Julie Touyarot)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Market research and data analysis skills
- Cultural fit and alignment with Doctolib's values and mission
Application Tips:
- Highlight your relevant experience in product marketing, go-to-market strategy, or a related role.
- Demonstrate your strong storytelling and copywriting skills through examples in your resume and cover letter.
- Showcase your ability to engage multiple stakeholders and bring together multiple functions to get things done in a fast-moving environment.
- Prepare for market research and data analysis questions, as well as case study exercises.
- Research Doctolib's mission, values, and culture to ensure a strong cultural fit and alignment with the company's goals.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Specialist Doctors, Healthcare, E-health, Cross-functional Collaboration, Stakeholder Management, Strategic Thinking, Market Research, Data Analysis, French, English
ASSUMPTION: The interview process for this role is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit, with a strong focus on market research, data analysis, and communication skills.
🛠️ Tools & Technologies
- Market research and data analysis tools (e.g., Google Analytics, SurveyMonkey, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Office Suite, Google Workspace)
- Design and prototyping tools (e.g., Sketch, Figma, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing and cross-functional collaboration, with a focus on market research, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Doctolib prioritizes the needs and well-being of patients above all else.
- Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and think outside the box.
- Collaborative: Doctolib values teamwork, open communication, and cross-functional collaboration to drive success.
Work Style:
- Dynamic and fast-paced: Doctolib operates in a rapidly evolving market, requiring employees to be adaptable, agile, and responsive to change.
- Data-driven: The company emphasizes evidence-based decision making and continuous learning from data and market insights.
- Mission-driven: Doctolib's employees are passionate about improving healthcare access and experience, and are committed to making a positive impact on patients' lives.
Self-Assessment Questions:
- Do you share Doctolib's patient-centric values and commitment to improving healthcare access and experience?
- Are you comfortable working in a dynamic, fast-paced environment, and able to adapt to change quickly?
- Do you thrive in a collaborative, cross-functional work environment, and enjoy working with diverse teams to drive success?
ASSUMPTION: Candidates should be passionate about Doctolib's mission and values, and be comfortable working in a dynamic, data-driven, and collaborative environment.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking, cross-functional collaboration, and stakeholder management, which can be challenging in a fast-moving, dynamic environment.
- The role involves working with a wide range of teams and stakeholders, requiring strong communication and influencing skills.
- The role may require occasional travel to meet with stakeholders, attend industry events, or visit healthcare providers.
- The role is based in Paris, which may present challenges for candidates who prefer a quieter, less bustling environment.
ASSUMPTION: The role presents exciting opportunities for growth and impact, but also comes with unique challenges that require a strong, adaptable candidate.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Lead positions, but with a focus on the Specialist doctor market and a strong emphasis on cross-functional collaboration and stakeholder management.
- In the e-health and healthcare technology sectors, this role is comparable to similar positions at other leading companies, such as Babylon Health, Teladoc, or Ada Health.
- Career paths for this role may include progression to Director or VP of Product Marketing, or transition to a general management or operations role within the healthcare or technology industries.
ASSUMPTION: This role offers a unique blend of strategic, cross-functional, and stakeholder management responsibilities, with a focus on driving growth and impact in the Specialist doctor market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-based consultation assistant for Specialist doctors
- Conducting market research and analysis to identify gaps and opportunities in the Specialist doctor market, and capitalizing on them to drive growth
- Partnering with Clinics Partners (Ramsay, Elsan, etc.) to expand Doctolib's reach and impact in the Specialist doctor market
- Defining and implementing a long-term plan for the Midwives market, to drive growth and expansion in this critical segment of the healthcare ecosystem
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, with a strong focus on driving growth and impact in the Specialist doctor market.
❓ Key Questions to Ask During Interview
- How does this role fit into Doctolib's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the key challenges facing the Specialist doctor market, and how can this role help address them?
- How does Doctolib support the professional development and growth of its employees, particularly in this role?
- What is the dynamic like working with cross-functional teams, and how does this role collaborate with other departments?
- How does Doctolib measure the success of its product marketing efforts, and what key metrics should I focus on?
ASSUMPTION: These key questions help candidates better understand the role's strategic importance, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategy, or a related role.
- Prepare for market research and data analysis questions, as well as case study exercises.
- Research Doctolib's mission, values, and culture to ensure a strong cultural fit and alignment with the company's goals.
- Follow up with the hiring manager, Alice Poupin, one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
