Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Gravity Payments

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Ownership and management of one or more products
• Development and execution of effective Product Marketing Plans (PMPs)
• Strong collaboration with cross-functional teams and leadership
• Delivering successful Go-To-Market strategies
• Deep understanding of customer needs and market trends
• Creating and leading an advisory council of industry experts

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer-centricity and cross-functional collaboration.

📋 Key Responsibilities

✅ Collect customer and market data, ensuring new products and features meet customer needs

✅ Understand the competitive landscape and communicate key differentiators

✅ Plan and manage Go-To-Market launches for new products and features

✅ Collaborate with sales and marketing teams to develop product positioning and messaging

✅ Develop and manage marketing plans, including key activities, budgets, and resources

✅ Design, implement, and optimize marketing collateral/campaigns to drive sales and revenue

✅ Assess and adjust marketing programs based on performance metrics

✅ Support sales channels by training them on customer problems and guiding the development of internal tools and external collateral

ASSUMPTION: This role requires a data-driven approach, with a focus on continuous improvement and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of product management/marketing experience, including 1-2 years in a customer/market-facing role

Required Skills:

• Strong communication and interpersonal skills
• Ability to work independently in an ambiguous environment
• Attention to detail with excellent written and verbal communication skills
• Proficiency in tailoring communications to diverse audiences
• Experience in a consensus-driven, collaborative culture
• Ability to build and maintain formal and informal networks within and outside the organization

Preferred Skills:

• Demonstrated experience in developing and executing marketing strategies and campaigns
• Strong ROI-tracking skills with the ability to measure campaign effectiveness

ASSUMPTION: Candidates should have a proven track record in product marketing and a strong understanding of customer needs and market trends.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 (USD) per year

Benefits:

• Medical, dental, and vision coverage
• 401(k) retirement plan
• Voluntary life insurance
• Open PTO
• Short-term and long-term disability coverage
• Wellness resources

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is competitive for the industry and experience level, with benefits that support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on merchant credit card processing and small business funding

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2004, with a history of supporting independent business owners and standing with those who believe in the American dream

Company Description:

• Gravity Payments offers fair and easy payment processing to independent business owners
• The company provides a range of services, including merchant credit card processing, mobile credit card processing, POS solutions, and working capital funding
• Gravity Payments is committed to supporting its clients and community, with a focus on providing for others and fostering a collaborative work environment

Company Specialties:

• Merchant Credit Card Processing
• Credit Card Payment Processing
• Business Services
• Small Business Funding
• Mobile Credit Card Processing
• POS Solutions
• Electronic Payment Processing
• Working Capital Funding
• Integrated Payments
• Wechatpay
• AliPay
• Affordable merchant services
• Best Credit Card Processor
• Best Merchant Services
• Accept Payments
• Recurring Billing
• Ecommerce

Company Website: http://gravitypayments.com

ASSUMPTION: Gravity Payments is a well-established company in the financial services industry, with a strong focus on supporting small businesses and fostering a collaborative work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Remote OK, with the flexibility to work from home or in one of the company's offices

Growth Opportunities:

• Potential to take on additional products or responsibilities as the company grows
• Opportunities to collaborate with cross-functional teams and learn from experienced colleagues
• Access to training, mentorship, and development opportunities

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on continuous learning and development.

🌍 Location & Work Environment

Office Type: Gravity Payments has multiple office locations, with the option to work remotely

Office Location(s): Seattle, WA; Boise, ID; Honolulu, HI

Geographic Context:

• Seattle, WA: A vibrant, tech-centric city with a strong business ecosystem
• Boise, ID: A growing, family-friendly city with a lower cost of living
• Honolulu, HI: A tropical paradise with a unique cultural heritage

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations, with access to multiple office environments for collaboration and in-person meetings.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and achievements
• Customer-centric mindset and market understanding
• Cross-functional collaboration and communication skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and achievements
• Demonstrate your understanding of the financial services industry and customer needs
• Prepare examples of successful product marketing campaigns and their impact on revenue and customer satisfaction
• Showcase your ability to work independently and in a collaborative environment

ATS Keywords: Product Marketing, Go-To-Market Strategies, Customer Needs Analysis, Market Trends, Cross-functional Collaboration, Marketing Plans, Campaign Optimization, Sales Support, Communication Skills, Interpersonal Skills, Attention to Detail, Networking, ROI Tracking, Independent Work, Adaptability

ASSUMPTION: The interview process is designed to assess the candidate's product marketing experience, customer-centric mindset, and ability to work collaboratively in a fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on data-driven decision-making and process optimization.

👔 Cultural Fit Considerations

Company Values:

• Stand with those who believe in the American dream and are willing to work to achieve it
• Provide for others and foster a collaborative work environment
• Foster a culture of continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and proactive in a fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record in product marketing and a strong understanding of customer needs and market trends?
• Are you comfortable working independently in an ambiguous environment and collaborating with cross-functional teams?
• Do you share Gravity Payments' commitment to standing with those who believe in the American dream and providing for others?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Gravity Payments' values and work style, with a focus on customer-centricity, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple products and priorities simultaneously
• Working in a fast-paced, dynamic environment with changing business needs
• Collaborating with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to new tools and technologies as the company grows and evolves

ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a customer-centric mindset and a commitment to continuous learning.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Product Manager: The former focuses more on market research, customer needs, and Go-To-Market strategies, while the latter is more involved in product development and feature definition
• Product Marketing Manager vs. Marketing Manager: The former is more specialized in product-specific marketing, while the latter oversees the overall marketing strategy and campaigns for the company
• Career Path: Product Marketing Manager -> Senior Product Marketing Manager -> Director of Product Marketing -> Vice President of Marketing

ASSUMPTION: This role offers a unique opportunity to grow and advance within the marketing function, with a focus on product-specific marketing and customer-centricity.

📝 Sample Projects

• Developing and executing a Go-To-Market strategy for a new product launch, including market research, customer segmentation, and competitive analysis
• Creating and optimizing marketing collateral and campaigns to drive sales and revenue for an existing product, with a focus on improving conversion rates and customer satisfaction
• Building and leading an advisory council of industry experts to gather insights and feedback on product development and market trends

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, with a focus on customer-centricity, strategic thinking, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the biggest challenges facing the company and how can this role help address them?
• How does Gravity Payments support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think strategically and contribute to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and achievements
• Prepare examples of successful product marketing campaigns and their impact on revenue and customer satisfaction
• Showcase your ability to work independently and in a collaborative environment
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.