📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Singapore Post
🔹 Location: California, Colorado, Oregon, Arizona, Alaska
🔹 Job Type: Full-Time
🔹 Category: Transportation, Logistics, Supply Chain and Storage
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (specific locations only)
🚀 Job Overview
Key aspects of this role include:
- Developing compelling positioning and messaging for products
- Driving go-to-market (GTM) strategies for product launches and releases
- Collaborating with cross-functional teams, including Product, Sales, Customer Success, and Enablement
- Ensuring alignment with the company’s global and local marketing strategies
- Conducting customer interviews to contribute to marketing and GTM strategies
ASSUMPTION: This role requires a strong background in B2B SaaS and experience in Financial Technology (FinTech), specifically in B2B payments, to succeed.
📋 Key Responsibilities
✅ Foster a culture of collaboration by working with cross-functional teams
✅ Partner closely with stakeholders to develop positioning, messaging, value propositions, proof points, and content
✅ Act as a key stakeholder in GTM product launches and release marketing
✅ Ensure consistency in messaging and further develop the brand story and voice across all channels
✅ Influence content for various audiences, segments, and global geographies to maximize impact
✅ Conduct customer interviews to contribute to marketing and GTM strategies
✅ Coordinate GTM activities, including collateral development, videos, email and in-app communications, webinars, and podcasts
✅ Track and report on the performance of GTM campaigns and programs to drive data-informed decisions
✅ Collaborate with key stakeholders to craft GTM strategies that align with business priorities and enhance thought leadership
ASSUMPTION: This role may require working across multiple time zones and managing projects with tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing, communications, business, or a related field
Experience: 5+ years of Product Marketing experience in a B2B SaaS environment
Required Skills:
- Strong messaging and storytelling abilities
- Ability to balance data-driven decision-making with creativity
- Experience leading go-to-market strategies for new product launches and release marketing efforts
- Agile mindset, capable of delivering value incrementally and fostering a culture of continuous improvement
- Proven ability to work cross-functionally and drive alignment across diverse stakeholders
Preferred Skills:
- Experience in Financial Technology (FinTech), specifically in B2B payments
- Highly organized, with the ability to manage multiple projects in a fast-paced environment
- Self-motivated, proactive, and resourceful, with a strong sense of ownership
- Strong interpersonal and communication skills, with the ability to work effectively as part of a collaborative team
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Responsible Time Off
- Comprehensive medical, dental, and vision packages with 100% employer-paid options
- 401k/Retirement Plan with 6% employer match
- Generous parental leave program
- Home office allowance
- Paid volunteer leave days
- Public holiday exchange scheme
- Up to 4 weeks of flexible 'Work from Anywhere' time per year
- Talent referral program
- Flexible work environment
- Diverse training and internal networking opportunities across all product lines
- Opportunities for career progression and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Singapore Post is a leading postal and eCommerce logistics provider in Asia Pacific, with a portfolio spanning national and international postal services, warehousing and fulfillment, international freight forwarding, last-mile delivery, and returns management.
Company Size: Singapore Post has over 4,900 employees, with offices in 13 markets worldwide.
Founded: 1858
Company Description:
- Singapore Post offers a wide range of integrated logistics solutions and services
- The company serves customers in more than 220 global destinations
- SingPost has evolved and innovated to bring about best-in-class integrated logistics solutions and services
Company Specialties:
- Freight
- Domestic & International Mail
- Warehousing & Logistics
- E-commerce
- Fulfillment
- Supply Chain
- Last-mile Delivery
- Returns Management
Company Website: http://www.singpost.com
ASSUMPTION: Singapore Post is a well-established company with a strong presence in the Asia Pacific region, offering a wide range of logistics services.
📊 Role Analysis
Career Level: Mid-level to Senior-level role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK (specific locations only), with up to 4 weeks of flexible 'Work from Anywhere' time per year
Growth Opportunities:
- Potential to move into a senior marketing role or take on more strategic responsibilities
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a global organization and work with diverse teams
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work arrangements)
Office Location(s): California, Colorado, Oregon, Arizona, Alaska
Geographic Context:
- California: Known for its tech industry and diverse economy
- Colorado: Offers a mix of urban and outdoor lifestyles, with a strong tech industry
- Oregon: Known for its natural beauty and eco-friendly policies
- Arizona: Offers a warm climate and a mix of urban and desert landscapes
- Alaska: Known for its rugged wilderness and unique cultural experiences
Work Schedule: Full-time (40 hours per week), with flexible 'Work from Anywhere' time
ASSUMPTION: The work environment is hybrid, with a mix of on-site and remote work arrangements, and offers flexibility for employees to work from anywhere for up to 4 weeks per year.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Cross-functional collaboration and communication skills
- Ability to work independently and manage multiple projects
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your product marketing work, such as messaging frameworks, go-to-market strategies, or customer interviews
- Research Singapore Post and the logistics industry to demonstrate your understanding of the company and its market
ATS Keywords: Product Marketing, B2B SaaS, Financial Technology, B2B Payments, Go-to-Market Strategies, Cross-Functional Collaboration, Messaging, Storytelling, Data-Driven Decision Making, Project Management, Customer Interviews, Content Development, Performance Tracking, Agile Mindset, Interpersonal Skills, Communication Skills
ASSUMPTION: The application process may take several weeks, and candidates should be prepared to provide specific examples of their product marketing work and experiences.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing tech suite.
👔 Cultural Fit Considerations
Company Values:
- We Are One Team
- We Are Customer Centric
- We Are Growth Minded
- We Are Accountable
- We Celebrate Success
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused and customer-centric
- Growth-minded and continuous learner
Self-Assessment Questions:
- How do you align with Singapore Post's company values, particularly 'We Are One Team' and 'We Are Customer Centric'?
- How comfortable are you working in a hybrid or remote work environment, with up to 4 weeks of 'Work from Anywhere' time per year?
- How do you approach continuous learning and professional development in a fast-paced, dynamic role?
ASSUMPTION: Singapore Post values a collaborative, customer-centric, and growth-minded work culture, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working across multiple time zones and collaborating with global teams
- Keeping up with industry trends and best practices in product marketing and B2B SaaS
- Balancing data-driven decision-making with creativity and innovation
- Adapting to changes in the company's marketing strategies or product portfolio
ASSUMPTION: This role may present unique challenges, such as managing multiple projects and working across global teams, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Product Marketing Manager (B2B SaaS) vs. Product Marketing Manager (B2C)
- B2B SaaS roles focus on enterprise customers and require a deeper understanding of the target industry and customer needs
- B2C roles focus on consumer customers and may prioritize branding and customer experience over industry-specific knowledge
- Product Marketing Manager (Financial Technology) vs. Product Marketing Manager (Other Industries)
- FinTech roles require a strong understanding of financial services and payment processing
- Other industries may have unique regulations, customer bases, or competitive landscapes
- Product Marketing Manager (Global) vs. Product Marketing Manager (Local)
- Global roles require experience working with diverse teams and managing projects across multiple regions
- Local roles may focus on a specific geographic market or customer segment
ASSUMPTION: This role is similar to other Product Marketing Manager positions in B2B SaaS, FinTech, and global organizations, but may have unique requirements and challenges specific to the logistics industry and Singapore Post's product portfolio.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in the B2B payments space
- Conducting customer interviews to understand the needs and pain points of enterprise customers in the logistics industry
- Creating a messaging framework and value proposition for a suite of warehousing and fulfillment services
ASSUMPTION: These sample projects are based on the role's responsibilities and may vary depending on the specific products, services, or markets that the company is targeting.
❓ Key Questions to Ask During Interview
- Can you describe the company's product portfolio and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing efforts, and what metrics are most important for this role?
- What is the company's approach to cross-functional collaboration, and how does this role work with other teams, such as Product, Sales, and Customer Success?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your product marketing work, such as messaging frameworks, go-to-market strategies, or customer interviews
- Research Singapore Post and the logistics industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
