Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Hawk

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 📦 Product Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: True

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Strategically building and executing marketing plans to drive demand and pipeline growth
• Managing a high-impact event calendar, both in-person and virtual
• Leading digital marketing and account-based marketing (ABM) initiatives
• Collaborating closely with sales and digital teams for effective program execution

ASSUMPTION: The use of "strategic" and "results-driven" suggests a need for not just execution skills, but analytical thinking and leadership in marketing initiatives.

📋 Key Responsibilities

✅ Deliver on revenue, pipeline, and lead/demand generation targets by building and executing successful marketing plans

✅ Plan and execute a high-impact in-person and virtual event calendar, ensuring Hawk’s innovative and strategic presence at key industry events

✅ Own the digital marketing targets for your regions, collaborating with the Digital Marketing Manager to build, monitor and optimize programs

✅ Lead account-based marketing initiatives, coordinating with digital and BDR teams to drive reach, engagement, and demand

✅ Map the local media landscape to identify strategic partnerships with media outlets, associations, and networking groups

✅ Understand and monitor the anti-money laundering and fraud detection landscape, collaborating with the Content team

✅ Manage lead and MQL flows through the marketing funnel, collaborating with Sales and RevOps to ensure performance tracking

✅ Work closely with the Sales teams to identify opportunities for impactful campaigns

✅ Execute events and campaigns with a polished, highly organized approach

✅ Generate regular reports to measure and improve marketing effectiveness

✅ Optimize budget allocation to maximize return on investment

ASSUMPTION: The lead generation and pipeline targets focus suggest a performance-driven role requiring data analysis skills.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in Field Marketing at B2B technology organizations

Required Skills:

• Field Marketing
• B2B Marketing
• Demand Generation
• Event Planning
• Digital Marketing

Preferred Skills:

• Experience in financial services and anti-financial crime knowledge
• Self-Motivation and Proactivity

ASSUMPTION: The lack of specific education requirements suggests experience and results may outweigh formal education in this role.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive within industry standards.

Benefits:

• Professional growth opportunities
• Remote work flexibility
• Engagement in impactful work against financial crime

Working Hours: 40 hours per week

ASSUMPTION: Benefits focus on growth and impact suggest a culture prioritizing professional development and social responsibility.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on anti-money laundering and fraud detection technologies

Company Size: 51-200 employees, allowing for innovative projects and less bureaucratic hurdles

Founded: 2018

Company Description:

• Award-winning AML & CFT technology powered by explainable AI
• Increases risk coverage and reduces false positives
• Combines AML transaction monitoring and fraud detection in one tool

Company Specialties:

• AML (Anti Money Laundering)
• RegTech
• AI and Machine Learning

Company Website: http://www.hawk.ai

ASSUMPTION: Company description's focus on innovation and efficiency suggests a dynamic, forward-thinking work environment.

📊 Role Analysis

Career Level: Senior-level role focusing on strategic marketing initiatives

Reporting Structure: Expected to report to a senior executive within the marketing department

Work Arrangement: Primarily remote with some travel (<20%)

Growth Opportunities:

• Leading significant marketing initiatives in the Americas
• Developing expertise in anti-financial crime technologies
• Possibility of moving into higher executive roles

ASSUMPTION: The emphasis on target-driven performance suggests opportunities for measurable impact and recognition within the company.

🌍 Location & Work Environment

Office Type: Remote-first work environment

Office Location(s): Munich headquarters

Geographic Context:

• Remote work capability reduces commute and increases work-life balance
• Access to global markets and diverse team experiences
• Engagement in international financial technology standards and practices

Work Schedule: Flexible work hours aligned with global team interactions

ASSUMPTION: The global nature of the company suggests flexibility in work schedule and opportunities for cross-cultural collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interviews focusing on expertise and fit
• Assessment of role-specific skills

Key Assessment Areas:

• Proven marketing success in B2B environments
• Strategic thinking and campaign execution
• Ability to collaborate with sales teams

Application Tips:

• Highlight successful marketing campaigns
• Demonstrate understanding of AML and fraud detection technologies
• Show ability to work independently and remotely

ATS Keywords: Field Marketing, B2B Marketing, Anti-Financial Crime Knowledge, Demand Generation, Event Planning

ASSUMPTION: The importance of B2B experience suggests candidates should focus on relevant achievements in their resumes.

🛠️ Tools & Technologies

• Marketing automation tools (e.g. HubSpot, Marketo)
• Analytics platforms (e.g. Google Analytics, Tableau)
• CRM systems (e.g. Salesforce)

ASSUMPTION: The focus on digital marketing suggests familiarity with current marketing technologies and analytics is crucial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Trust and support
• Commitment to combating financial crime

Work Style:

• Independent and proactive work approach
• Strong emphasis on teamwork, especially across departments
• Focus on strategic thinking and results-driven performance

Self-Assessment Questions:

• Am I comfortable working in a remote-first company?
• Can I independently manage large-scale marketing projects?
• Do I enjoy engaging in cross-functional teams?

ASSUMPTION: Cultural attributes suggest suitability for candidates comfortable with remote, autonomous, and strategic roles.

⚠️ Potential Challenges

• Managing remote teams across different time zones
• Balancing strategic and executional tasks amidst competing priorities
• Adapting marketing strategies to the ever-evolving FinTech sector
• Building effective virtual relationships

ASSUMPTION: The global and dynamic nature of the company suggests adaptability and strong communication skills are essential.

📈 Similar Roles Comparison

• Higher autonomy in strategic roles as compared to larger companies
• More significant impact on organizational goals
• Broader scope due to company’s innovative approach in niche markets

ASSUMPTION: The smaller company size implies broader responsibilities and impact in the role versus similar roles in larger corporations.

📝 Sample Projects

• Execute strategic marketing events targeting financial services industry
• Develop integrated marketing campaigns in anti-money laundering technology
• Lead cross-functional initiatives to enhance market penetration

ASSUMPTION: Focus on impactful projects that align with company goals and industry trends is implied.

❓ Key Questions to Ask During Interview

• What are the company's most successful marketing campaigns?
• How does the company support remote work and global collaboration?
• What are the expectations for this role over the next year?
• How does the team handle cross-departmental collaboration?
• What is the company's approach to innovation and change?

ASSUMPTION: Engaging questions about projects, processes, and company culture suggest interest and proactive engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hawk careers page
• Prepare for a potential online interview given the remote nature of the role
• Ensure your resume highlights relevant B2B marketing experience
• Be ready to discuss your strategic approach to marketing
• Emphasize any experience with AML or financial technology markets

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.