📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: RCA
🔹 Location: Saint-Herblain, Pays de la Loire, France
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining go-to-market strategies for RCA's solutions
- Orchestrating product launches and analyzing performance
- Collaborating with cross-functional teams (marketing, product, sales)
- Conducting market analysis and gathering customer feedback
ASSUMPTION: This role requires a strong understanding of both marketing and product management, as well as the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Define and implement go-to-market strategies for RCA's solutions
✅ Coordinate product launches and measure their success
✅ Conduct market analysis and gather customer feedback to inform product development
✅ Collaborate with cross-functional teams to ensure effective market introduction of offerings
✅ Develop user personas and buyer personas to drive customer-centric decision-making
ASSUMPTION: The ideal candidate will have a strong background in product marketing, with experience in go-to-market strategy, market analysis, and customer feedback integration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in a similar role, preferably in SaaS or IT
Required Skills:
- Proven experience in product marketing or a related role
- Strong project management skills
- Excellent communication skills (written and verbal)
- Ability to coordinate multiple stakeholders
- Fluency in French (required)
Preferred Skills:
- Experience in the software development industry
- Familiarity with the B2B sector
- Data analysis skills
ASSUMPTION: Given the role's focus on collaboration and communication, strong interpersonal skills are essential for success.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards)
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Flexible work arrangements
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level product marketing role in the software development sector in France.
📌 Applicant Insights
🔍 Company Context
Industry: RCA is a software development company specializing in solutions for expert accounting. They offer two main product lines: a suite of 13 software solutions for accounting firms and a digital collaborative platform for accountants and their clients (MEG).
Company Size: RCA is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: RCA was founded in 1999 and has since grown to become a leading provider of software solutions for accountants.
Company Description:
- RCA is a software editor focused on expert accounting solutions
- They develop two main product lines: software solutions for accounting firms and a digital collaborative platform for accountants and their clients
- RCA is associated with CEG, a think tank for the accounting profession, and is a member of the Village Connecté, a partner for the digital transition of accounting firms
Company Specialties:
- Software development
- Expert accounting solutions
- Digital collaborative platforms
Company Website: http://www.rca.fr
ASSUMPTION: RCA's focus on expert accounting solutions and digital collaboration platforms sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and customer success.
Work Arrangement: This is an on-site position, with flexible scheduling options available.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion of responsibilities to include additional product lines or regions
- Potential career progression into other areas of the business, such as product management or sales
ASSUMPTION: Given RCA's focus on growth and innovation, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: RCA's headquarters is located in Saint-Herblain, near Nantes, France. The office is modern and collaborative, with a focus on employee well-being.
Office Location(s): 8, Rue Édith Piaf, Bâtiment A, Saint-Herblain, Pays de la Loire 44800, FR
Geographic Context:
- Saint-Herblain is a suburb of Nantes, located in the Pays de la Loire region of France
- The area is known for its vibrant tech industry and high quality of life
- Nantes is the sixth-largest city in France and is home to a thriving cultural scene
Work Schedule: The standard workweek is Monday to Friday, with flexible scheduling options available.
ASSUMPTION: RCA's office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone screening to assess fit and motivation
- Two in-depth interviews, including a case study presentation
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and skills
- Communication and presentation abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with RCA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a case study presentation demonstrating your product marketing expertise
- Research RCA's products and company culture to show your enthusiasm and understanding
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Customer Feedback, Stakeholder Coordination, Product Positioning, Launch Planning, SaaS, B2B, User Persona Development, Performance Improvement
ASSUMPTION: RCA's hiring process is designed to be transparent and engaging, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management software (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but RCA prioritizes the use of industry-standard software solutions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Focus on results and impact
- Strong emphasis on collaboration and communication
Self-Assessment Questions:
- Do you have a proven track record of success in product marketing or a related role?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have strong communication skills and the ability to present complex ideas clearly and concisely?
ASSUMPTION: RCA values candidates who are passionate about their work, proactive, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities
- Keeping up with the fast-paced nature of the software development industry
- Adapting to a dynamic work environment and changing priorities
- Working effectively with remote teams and stakeholders
ASSUMPTION: RCA's fast-paced, collaborative environment can present unique challenges, but also offers ample opportunities for growth and development.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: While both roles focus on product development, the Product Marketing Manager is more focused on market analysis, customer feedback, and go-to-market strategy, while the Product Manager is responsible for the product roadmap and feature development.
- Industry-specific context: RCA's focus on expert accounting solutions sets it apart from other software development companies, offering unique challenges and opportunities for growth.
- Career path comparison: A Product Marketing Manager at RCA may progress to a senior or management role within the marketing department, or transition into product management or sales.
ASSUMPTION: While RCA's Product Marketing Manager role shares similarities with other product marketing roles, its focus on expert accounting solutions and collaborative work environment make it unique.
📝 Sample Projects
- Conducting market research to identify new opportunities for RCA's software solutions
- Developing and implementing a go-to-market strategy for a new product launch
- Analyzing customer feedback to inform product development and improvement
ASSUMPTION: RCA's Product Marketing Manager will be involved in a variety of projects, from market research and analysis to product launches and customer feedback integration.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at RCA and my role in it?
- How does RCA gather and integrate customer feedback into its product development process?
- What are the key priorities for this role in the first 90 days?
- How does RCA support the professional development and growth of its employees?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: RCA values candidates who are proactive and engaged, and encourages them to ask thoughtful questions during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing and customer-centricity
- Prepare a case study presentation demonstrating your product marketing expertise and how you would approach a specific challenge faced by RCA
- Follow up with RCA's hiring team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
