📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing content for the buyers' journey, focusing on mid- to bottom-of-funnel sales collateral
- Collaborating with various teams to ensure effective product positioning and sales enablement
- Creating market-facing materials and sales materials with strong value messaging and storytelling
- Managing case studies and testimonials to support Appcast's growth goals
- Monitoring competitor intel and battlecards to enable sales teams
ASSUMPTION: This role requires a strong blend of strategic thinking, collaboration, and creative execution. The ideal candidate will have a deep understanding of the HR tech industry and be able to develop compelling content that resonates with our audience.
📋 Key Responsibilities
✅ Collaborate with internal stakeholders in Product, Platform, Strategy, and Sales to build deep product knowledge and leverage in marketing strategies and campaigns
✅ Lead Go To Market (GTM) strategy for new product launches or features, collaborating with cross-functional stakeholders and subject matter experts and managing GTM execution with marketing teammates
✅ Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks, product roadmap decks) with strong value messaging and storytelling that transcends our market-facing digital properties (e.g., website); create sales materials including external one pagers and internal training materials
✅ Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and signoff
✅ Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels
✅ Understand our customers' problems and needs; assist with developing and then continuously evolving our buyer's personas; use data to inform decisions.
✅ Monitor and maintain competitor intel and battlecards as needed to enable sales teams
✅ Support international sales growth and partnership marketing
✅ Manage presence on third-party review and community sites, such as G2
✅ Collaborate with internal and external design resources as well as subject matter experts
✅ Assess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast's GTM efforts on an ongoing basis
ASSUMPTION: This role requires a high level of organization, attention to detail, and project management skills to manage multiple projects simultaneously and ensure timely completion with quality goals met.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, advertising, business management, or similar is preferred
Experience: Minimum of 5 years of work experience in a marketing role at a B2B company
Required Skills:
- Excellent organization, attention to detail, and project management skills
- Editorial mindset that seeks to continuously understand what resonates best with our audience and the best content type/channel for communicating it
- Strong verbal and written communication skills
- High level of positive energy, drive, curiosity, and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment
- Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on-time completion with quality goals met
- Awareness of/interest in HR tech industry preferred
Preferred Skills:
- Experience creating compelling content and collateral for sales teams (including pitch decks)
- Experience developing/contributing to GTM plans for new/enhanced products
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools such as G2 and Mindtickle is expected for this role.
💰 Compensation & Benefits
Salary Range: $78,500 - $130,500 (Based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the HR tech industry)
Benefits:
- Competitive compensation
- Comprehensive benefits
- Employee networks
- Community volunteering
Working Hours: 40 hours per week, with the possibility of additional hours as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with the given experience level and location. Actual compensation may vary based on factors such as the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on online recruiting and job search platforms
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and a diverse range of teams and roles
Founded: The StepStone Group was founded in 1996, with Appcast, the company's global leader in programmatic recruitment advertising technology and services, being established in 2012
Company Description:
- The StepStone Group is one of the world's leading job platforms, active in over 30 countries worldwide
- The company's mission is to disrupt the job market and make it work properly by creating opportunities at scale for job seekers and companies
- The StepStone Group builds great products and services that perfectly match talent and companies, resulting in fair and equitable hires
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: The StepStone Group is a well-established company with a strong presence in the global job market. Its size and experience make it an attractive employer for those seeking a stable and challenging work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role as the company continues to expand
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with various teams, including Product, Platform, Strategy, Sales, and Customer Success
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Advancement into a leadership role within the marketing department
- Expansion into other areas of the business, such as product management or sales
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility as the company continues to grow.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity
Office Location(s): 10 Water Street, Lebanon, New Hampshire, United States
Geographic Context:
- Lebanon is a small city in New Hampshire with a population of approximately 13,000 people
- The city is located in the Dartmouth-Lake Sunapee region of New Hampshire, offering easy access to outdoor recreation and cultural attractions
- The cost of living in Lebanon is relatively low compared to other major metropolitan areas in the United States
Work Schedule: Standard business hours, with the possibility of occasional evening or weekend work to meet project deadlines
ASSUMPTION: The location of this role in Lebanon, New Hampshire, offers a unique blend of small-town charm and easy access to outdoor recreation and cultural attractions, making it an attractive option for those seeking a work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior director of marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of the HR tech industry and your ideas for improving Appcast's product marketing efforts
- Showcase your portfolio of marketing collateral and case studies, if available
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
ATS Keywords: Product Marketing, Content Development, Project Management, Collaboration, Strategic Thinking, Sales Enablement, Market Research, Customer Engagement, GTM Strategy, Data Analysis, Communication, HR Tech Awareness
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding candidates with a strong strategic mindset, excellent communication skills, and a deep understanding of the HR tech industry.
🛠️ Tools & Technologies
- G2 (customer satisfaction and market research platform)
- Mindtickle (sales enablement platform)
- PowerPoint (presentation software)
- WordPress (content management system)
- Google Analytics (web analytics service)
ASSUMPTION: Proficiency in using marketing tools such as G2 and Mindtickle is expected for this role, as well as strong working knowledge of presentation and content management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first and strive to understand their needs and exceed their expectations
- Innovative: We embrace change and continuously seek new and better ways of doing things
- Collaborative: We work together to achieve our goals and support each other's success
Work Style:
- Fast-paced and dynamic, with a focus on meeting project deadlines and achieving results
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
Self-Assessment Questions:
- Do you have a deep understanding of the HR tech industry and a passion for staying up-to-date with the latest trends and developments?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse stakeholders to achieve common goals?
ASSUMPTION: The ideal candidate for this role will be highly organized, detail-oriented, and able to manage multiple projects simultaneously while maintaining a strong focus on quality and customer-centricity.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the role may require occasional evening or weekend work to meet project deadlines
- The competitive nature of the HR tech industry may present challenges in maintaining market share and growing market share
- The on-site work arrangement may require occasional travel for international sales growth and partnership marketing
- The cost of living in Lebanon, New Hampshire, may be higher than in other small cities in the United States
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth and development in a dynamic, customer-centric environment.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager role in other B2B companies, with a focus on developing content for the buyers' journey and collaborating with cross-functional teams to ensure effective product positioning and sales enablement
- The HR tech industry is a dynamic and rapidly evolving field, with new technologies and trends emerging regularly
- This role offers significant growth potential, with opportunities to advance into a leadership role or expand into other areas of the business
ASSUMPTION: The unique aspects of this role, such as its focus on the HR tech industry and its potential for growth and development, make it an attractive option for candidates seeking a challenging and rewarding career opportunity.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including market research, competitive analysis, and customer personas
- Creating a series of sales collateral materials, including pitch decks, one pagers, and case studies, to support the launch of a new feature
- Managing a team of designers and copywriters to develop a suite of marketing materials for a major industry conference
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to manage complex projects, collaborate with cross-functional teams, and develop high-quality marketing materials that drive results.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the product marketing team and how this role fits into that vision?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company approach international sales growth and partnership marketing, and what role will this position play in those efforts?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?
ASSUMPTION: The key questions to ask during the interview for this role are designed to provide insight into the company's long-term vision, its approach to professional development and growth, and the day-to-day work environment for the product marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/StepStoneGroup/744000056144206-product-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the HR tech industry and your ideas for improving Appcast's product marketing efforts
- Prepare a portfolio of marketing collateral and case studies, if available, to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
