Product & Marketing Manager

📌 Core Information

🔹 Job Title: Product & Marketing Manager

🔹 Company: Alfred Kärcher SE & Co. KG

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: Marketing & Product Management

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing comprehensive product and marketing activities for the Karcher brand in Vietnam
• Developing and implementing digital marketing strategies with a focus on performance marketing
• Acting as a bridge between regional product management and Karcher Vietnam
• Driving sales and product training initiatives

ASSUMPTION: This role requires a strong understanding of both B2C and B2B marketing, as well as experience in product management and digital marketing.

📋 Key Responsibilities

✅ Manage the product portfolio, including planning the product lifecycle, proposing new product imports, and phasing out ineffective products

✅ Analyze the market, competitors, customer needs, and trends to propose suitable product strategies for each segment (B2B & B2C)

✅ Collaborate with the regional team or suppliers to select products suitable for the Vietnamese market

✅ Develop unique positioning, USP, and differentiated communication messages for each product line

✅ Plan and execute digital marketing campaigns tailored to each product line and segment (B2B/B2C)

✅ Manage digital communication channels, including Website, SEO/SEM, Social Media, Google Ads, Remarketing, etc.

✅ Support the development and implementation of promotional programs, POSM, and activations at retail outlets or showrooms

✅ Oversee the use of visuals, content, and branding guidelines in the Vietnamese market

✅ Develop strategic marketing ideas that are locally relevant and aligned with regional cooperation

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, Communications, or a related field

Experience: At least 5 years of experience in Product Management & Marketing, preferably with management experience and a background in consumer goods/tools/equipment or industrial products

Required Skills:

• Strong experience in Digital Marketing, especially performance marketing
• Understanding of B2C consumer behavior and B2B purchasing processes
• Proficient in data analysis and budget management
• Excellent teamwork, communication, presentation, and negotiation skills
• Proficient in English (mandatory)

Preferred Skills:

• Experience working in multinational environments

ASSUMPTION: Candidates with a proven track record in product management and digital marketing are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 1,500,000,000 VND (USD 63,000) and 2,500,000,000 VND (USD 105,000) per year, based on industry standards for a Product & Marketing Manager with 5-10 years of experience in Vietnam.

Benefits:

• Competitive salary
• Full insurance coverage as per legal regulations
• Opportunity to work in a professional, dynamic environment with career advancement potential
• Continuous training to enhance skills and product knowledge
• Other welfare policies as regulated by the company

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Alfred Kärcher SE & Co. KG is a leading provider of cleaning technology, operating in the industrial machinery manufacturing industry.

Company Size: The company has 10,001+ employees, making it an enterprise-level organization. This means there are likely well-established processes and a large team to work with.

Founded: Alfred Kärcher SE & Co. KG was founded in 1935, giving it a long history and established reputation in the industry.

Company Description:

• The company offers a range of innovative problem solutions, including pressure washers, vacuums, steam cleaners, home and garden pumps, sweepers, floor scrubbers, vehicle washes, cleaning agents, dry ice blasters, drinking and waste water treatment plants, and water dispensers.
• Kärcher is a family-owned enterprise, with a strong focus on cleaning technology and providing coordinated products, cleaning agents, and accessories, along with advice and service.
• The company operates globally, with a presence in over 100 countries and more than 12,000 employees.

Company Specialties:

• Pressure washers
• Vacuums and steam cleaners
• Home and garden pumps
• Sweepers and floor scrubbers
• Vehicle washes
• Cleaning agents and accessories
• Drinking and waste water treatment plants
• Water dispensers

Company Website: http://www.kaercher.com

ASSUMPTION: Working for a well-established company like Alfred Kärcher SE & Co. KG offers opportunities for career growth and development within a structured environment.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product & Marketing Manager will report directly to the Country Manager and work closely with regional product management, sales, and marketing teams.

Work Arrangement: This is an on-site role, with the expectation of working from the company's office in Ho Chi Minh City, Vietnam.

Growth Opportunities:

• Potential to advance to a regional or global marketing role within the company
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Chance to develop leadership skills by managing and mentoring team members

ASSUMPTION: This role offers a good balance of strategic and tactical responsibilities, with opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The company's office in Ho Chi Minh City is a modern, professional workspace with a collaborative and dynamic environment.

Office Location(s): Alfred-Karcher-Strasse 28, Winnenden, BW 71364, DE

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.9 million people
• The city is a major economic hub, with a strong focus on industries such as manufacturing, retail, and real estate
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours. However, there may be occasional requirements to work overtime or on weekends to meet project deadlines.

ASSUMPTION: Working in Ho Chi Minh City offers a dynamic and fast-paced work environment, with opportunities to engage with a diverse range of customers and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or video interview with the Country Manager and other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Product management skills and experience
• Digital marketing expertise, with a focus on performance marketing
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in product management and digital marketing to discuss during the interview
• Research the company and its products to demonstrate your understanding of the business and industry

ATS Keywords: Product Management, Digital Marketing, Performance Marketing, B2C, B2B, Marketing Strategy, Brand Management, Trade Marketing, Data Analysis, Budget Management, Teamwork, Communication, Presentation, Negotiation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's relevant experience and skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, YouTube, TikTok, LinkedIn)
• Google Ads and other paid advertising platforms
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Responsibility
• Customer focus

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and open to change
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a proven track record of success in product management and digital marketing?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have strong communication and presentation skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Alfred Kärcher SE & Co. KG values innovation, quality, and customer focus, and looks for candidates who can demonstrate these qualities in their work.

⚠️ Potential Challenges

• Managing a diverse product portfolio and multiple marketing channels simultaneously
• Balancing strategic planning with day-to-day tactical execution
• Working in a fast-paced and dynamic environment, with a focus on achieving targets and driving results
• Navigating a large and complex organization, with multiple stakeholders and reporting lines

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and a focus on achieving results in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other product management roles, this position has a stronger focus on digital marketing and performance marketing
• This role requires a balance of strategic thinking and tactical execution, with a focus on driving results and achieving targets
• Career progression in this role could lead to opportunities in regional or global marketing management within the company

ASSUMPTION: This role offers a unique blend of product management and digital marketing responsibilities, with opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product line in the Vietnamese market
• Conducting market research and competitive analysis to inform product strategy and positioning
• Managing a team to execute a trade marketing program, including POSM and activations at retail outlets or showrooms

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, and may vary depending on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.kaercher.com/job/Ho-Chi-Minh-Product-&-Marketing-Manager-70000/1161168555/
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in product management and digital marketing to discuss during the interview
• Research the company and its products to demonstrate your understanding of the business and industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.